--- title: "Best casino SEO agency: our top 10 agencies in France in 2026 - Astrak" url: "https://astrak.agency/en/best-casino-seo-agency/" lang: "en-US" --- Updated on **15/10/2026** · Agency sites reviewed on 15/10/2026 **Which is the best SEO agency for a casino, a betting site, or an affiliate? On October 15, 2026, we reviewed the website of about thirty agencies that offer services in online gaming, and we selected nine of them, ranked alongside Astrak.** Very few agencies based in France publish an offer for this sector: this ranking therefore also includes French or European agencies established abroad, who work the French-speaking market. We searched on their website for a page dedicated to gaming, markets and named licenses, quantified cases and prices. Astrak is the author of this ranking and places itself first: the criteria are detailed below so you can judge for yourself. The leading trio ## The podium of casino SEO agencies in 2026 [No. 1AstrakA team from the casino affiliate, which explains the risk of each leverage before using it.](#fiche-astrak)[No. 2OnzeNo dedicated offer for online gaming, but two elements that weigh heavily in this sector: well-equipped netlinking and multilingual support.](#fiche-onze)[No. 3ProStar SEOThe only panel agency to publish a cif price casino case in a French-speaking market, and a page that draws on French law.](#fiche-prostar-seo) ## Casino and iGaming SEO agencies: what each one publishes Instead of a score out of 10, the table shows what you actually find on each agency's site as of 15/10/2026. | Rank | Agency | Positioning | What the agency publishes about the online game | Published price | |---|---|---|---|---| | 1 | Astrak | SEO agency and GEO iGaming operators and affiliates, since 2019 | 6 construction sites, list of levers and their risk, anonymized affiliation case (×2.5), price | Starting at €900/month · links to the publisher's price | | 2 | Onze | SEO Agency and GEO Senior Consultants · Netlinking and International SEO | Netlinking with the Link-Finder tool, multilingual SEO, TJM listed; nothing on the online game | Daily rate €650 · audit from €975 | | 3 | ProStar SEO | SEO agency for regulated sectors, French brand Agence SEO Paris · Montreal | Casino page that exposes the ANJ framework, case of a Belgian casino in three languages, reporting on deposits | 1k - 5k | | 4 | SEO Montreal | SEO agency and GEO francophone · Montreal | 4-step method for operators, paris, poker and affiliates, casino license price displayed | 3,000 to 4,000 $ per month | | 5 | Ocere | British network linking and content agency, iGaming · Cheltenham | Netlinking and iGaming content for over 10 years, appointed operators, France and Belgium | 1k - 5k | | 6 | UniK SEO | International SEO agency, French-speaking team · Lisbon | Casino page in French: content, keywords, links, technology; iGB conferences; no gambling case | 1k - 5k | | 7 | AWISEE | European agency for netlinking and press relations, working remotely | French casino, iGaming and sports betting pages, casino reviews, Betway among its clients | 1k - 5k | | 8 | SEO Hackers | SEO agency of senior consultants since 2012 · Paris | Netlinking, in-house tools (copied content, domain names), conferences including iGaming France | 1k - 5k | | 9 | Panda SEO | Natural referencing agency · Lyon | Casino, poker and sports betting netlinking and SEO page (2018), network of partner sites | 1k - 5k | | 10 | SEO.Casino | Specialized iGaming agency · Limassol (Cyprus) | Page in French, 75 specialists, anonymous cases (poker room, bookmaker), prices based on estimates | 1k - 5k | 1 ## [Astrak](https://astrak.agency/en/seo-agency-casino/) SEO agency and GEO iGaming operators and affiliates, since 2019 ![Astrak Website](https://astrak.agency/wp-content/uploads/2026/10/Astrak-accueil-octobre-2026.jpg)Astrak is a GEO French SEO agency with 13 people, present in the iGaming industry since 2019, starting with the casino affiliate in Malta. Before founding the agency, Léo Poitevin he was Head of SEO at GreenTomatoMedia and then at Techopedia. His page [casino SEO agency](https://astrak.agency/en/seo-agency-casino/) covers six areas: technical audit and log analysis, keywords and architecture, content reviewed by a consultant with the responsible gaming mentions specific to each market, netlinking, international multi-licence SEO and visibility in search engines. It also publishes a table of the levers used in the niche, with the level of risk associated with each one. The reporting excludes brand traffic and monitors the link profile to detect a negative SEO attack. The case published is anonymized, as is often the case in the sector: a French comparison in which Google clicks increased from 4,579 in April to 11,271 in September 2026, according to Search Console the client. The service starts at €900 per month; the links are refactored at the publisher’s price and their management is billed separately. #### Strengths - Team from the iGaming affiliation. - The risks of each leverage are explained, and nothing is committed without written agreement. - Reporting off-brand and monitoring negative SEO. - Public floor price, links to publisher price. #### Points to watch - Only one case published, anonymized. - Generalist agency: online gaming is just one of its sectors. [Book an appointment with Astrak](https://astrak.agency/en/en/contact/#calendrier)2 ## [Onze](https://agenceonze.fr/services/netlinking/) SEO Agency and GEO Senior Consultants · Netlinking and International SEO ![Onze website](https://astrak.agency/wp-content/uploads/2026/10/classement-onze.jpg)Onze is a SEO agency GEO founded in 2024 that employs only senior consultants, with a maximum of six clients per consultant. It does not publish pages or case studies dedicated to betting, poker, or casinos. Its netlinking offering is based on Link-Finder, a tool developed by one of its cofounders that analyzes more than 400,000 sites and compares the prices of more than thirty platforms. The agency says it does not take any commission on links and provides a tracking sheet with each link, its price, and its invoice. Half of its projects have an international dimension: its consultants work in French, English, Spanish, Italian and German, and it cites Superprof, present in more than 35 countries. For an operator or affiliate, these two bricks cover part of the need, without the experience of regulated markets. The rates are public: €650 per day, and an audit starting at €975. #### Strengths - Senior consultants, limited number of clients. - Well-equipped netlinking, transparent link prices. - Multilingual team and published prices. #### Points to watch - No page or case in the online game. - Neither the regulator (ANJ, MGA) nor the advertising rules of the sector mentioned. [See the link building offer](https://agenceonze.fr/services/netlinking/)3 ## [ProStar SEO](https://agenceseoparis.com/agence-seo-casino-en-ligne/) SEO agency for regulated sectors, French brand Agence SEO Paris · Montreal ![ProStar SEO website](https://astrak.agency/wp-content/uploads/2026/10/classement-prostar-seo.jpg)ProStar SEO is a Quebec-based agency founded by Éric St-Cyr, whose first website dates back to 2019. It specializes in sectors where paid advertising is restricted: casinos, cannabis, and crypto. It claims more than 600 clients and sells its mandates on a monthly basis, with a thirty-day notice period. Its French brand, Agence SEO Paris, publishes a casino page that begins with the right: only poker and sports and horse racing betting are licensed in France, and the agency says it refuses to promote an unauthorized casino to French players. She works for operators as well as affiliates in markets where their license is valid (ANJ, MGA, UKGC, Ontario, Belgium, Switzerland); she signs a confidentiality agreement if requested and measures SEO based on first deposits. Her case study concerns a regulated casino platform in Belgium, which was developed in French, Dutch and English for twelve months: from 574 to 3,446 keywords positioned, and +226 % traffic over three months compared year-over-year. #### Strengths - French legal framework explained in detail. - Calculated case for a regulated French-speaking market. - Mandate for one month, no long-term commitment. #### Points to watch - Anonymous and undated case, with two different numbers for the increase in keywords. - Legal mentions of its French brand are still incomplete. [See the online casino offer](https://agenceseoparis.com/agence-seo-casino-en-ligne/)4 ## [SEO Montreal](https://seomontreal.io/agence-seo-casino/) SEO agency and GEO francophone · Montreal ![Montreal SEO site](https://astrak.agency/wp-content/uploads/2026/10/classement-seo-montreal.jpg)SEO Montreal is a Montreal-based SEO agency led by Raphaël Larouche-Audette, which claims to have more than 500 clients across more than 25 sectors and works in French and English in Quebec, Canada, France and the United States. Its casino page, published in September 2026, targets online casinos, sports betting sites, poker rooms, affiliates and land-based casinos, with six focus areas: game catalog, keywords by market, content, links, brand protection and visibility in AI. It recalls the rules of each territory, such as the Ontario standard that since February 2024 prohibits online gaming ads featuring athletes, and specifies that for an affiliate, it only refers to operators with a license in the relevant region. The price is displayed: a casino SEO mandate usually starts at between 3,000 and 4,000 $ per month, exceeding 10,000 $ for several markets, with a thirty-day notice period. #### Strengths - Price of a casino license published. - Detailed method for operators as well as for affiliates. - Rules of each territory taken into account. #### Points to watch - No published casino cases: its anonymous cases cover other sectors. - Prices expressed in dollars. [See the casino SEO offer](https://seomontreal.io/agence-seo-casino/)5 ## [Ocere](https://www.ocere.com/casino-seo) British network linking and content agency, iGaming · Cheltenham ![Site of Ocere](https://astrak.agency/wp-content/uploads/2026/10/classement-ocere.jpg)Ocere is a British agency based in Cheltenham that specialises in obtaining links through editorial outreach and in content production. It says it has been working with iGaming clients for more than ten years. It cites Betway, Unibet, 888, 32Red, NetBet, PokerStars, Ladbrokes and William Hill as among the brands it has worked with, and covers sports betting, including horse racing, e-sports, slot machines, table games and poker. Its list of markets includes France, in French, and Belgium, in French and Dutch, alongside the Nordic countries and Latin America. The agency recommends five to twenty quality links per month, announces their publication within ten to twenty-one days, and says it obtains its links through editorial solicitation. Its rates are market-driven and not published. #### Strengths - Long experience of gaming operators. - Well-known brands mentioned. - Content produced in several languages, including French. #### Points to watch - Pages dated from 2021, without a French version or detailed case. - The size of the network of sites is announced differently from one page to the next. [See the casino SEO offer](https://www.ocere.com/casino-seo)6 ## [UniK SEO](https://www.unik-seo.com/fr/referencement-casino) International SEO agency, French-speaking team · Lisbon ![UniK SEO website](https://astrak.agency/wp-content/uploads/2026/10/classement-unik-seo.jpg)UniK SEO is a Lisbon-based SEO agency that works in English, French, Portuguese and Spanish and says it has been in business for more than ten years. It claims to have more than 200 clients and about twenty case studies, and has members of its team who come from the affiliate industry. Its casino page, published in 2025, targets online casinos, sports betting brands and affiliates, using a four-pronged approach: content, keywords, links and technical SEO. The agency distinguishes affiliate marketing, focused on long-term results, from operator marketing, focused on brands and products, and forecasts three to six months for initial gains. It says it will be present at the iGB Affiliate conferences in London and Barcelona. Its case study highlights Bitvavo, a cryptocurrency platform, and not a gaming company. No pricing is provided. #### Strengths - Team that works in French. - Clear distinction between affiliates and operators. - Presence in industry conferences. #### Points to watch - No cases published in the gambling game. - Number of customers varies from page to page (150 or 200). [See the casino referencing offer](https://www.unik-seo.com/fr/referencement-casino)7 ## [AWISEE](https://awisee.com/fr/referencement-casino/) European agency for netlinking and press relations, working remotely ![Site of AWISEE](https://astrak.agency/wp-content/uploads/2026/10/classement-awisee.jpg)AWISEE was founded in 2018 from a first netlinking mission led by its founder, Gustavo Andersson, and currently has more than twenty specialists in remote work. It combines netlinking, SEO, digital press relations and influencer marketing, and presents iGaming, crypto and SaaS as its specialties. Among its clients are Betway, GetSmarter, Universal Robots and Surfshark. It publishes pages in French for the referencing of casinos, iGaming and sports betting. These pages describe an approach centered on links: analysis of competition, keyword research, content strategy, and links from high-traffic sites. Its English iGaming page adds the writing of casino and bookmaker reviews and the localization of content, and specifies that the agency does not manage paid campaigns. No pricing is published. #### Strengths - Netlinking international, in many languages. - Pages dedicated to the casino and sports betting. - Writing of reviews and localization of content. #### Points to watch - Old (2022) and less detailed French pages. - No published iGaming case. [See the casino referencing offer](https://awisee.com/fr/referencement-casino/)8 ## [SEO Hackers](https://seohackers.fr/netlinking/) SEO agency of senior consultants since 2012 · Paris ![SEO Hackers website](https://astrak.agency/wp-content/uploads/2026/10/classement-seo-hackers.jpg)SEO Hackers is a Paris-based agency founded in 2012 by Paul Sanches and Mathieu Gheerbrant, both in the field of SEO since 2006. The agency brings together nine senior consultants. Paul Sanches specializes in linkbuilding and trains in advanced link acquisition techniques; Mathieu Gheerbrant cites iGaming France, alongside SMX France and SEO Camp, among his interventions. For an online gaming site, two of its in-house tools are useful: Kill Duplicate, which detects copied content and sends withdrawal requests, and Score.Domains, which evaluates domain names. However, the agency does not publish any pages or case studies dedicated to the casino. #### Strengths - Linkbuilding expertise, the key to success in iGaming. - Founders present at industry conferences. - Home tools against copied content. #### Points to watch - No page or case dedicated to online gaming. - Prices not published. [See the link building offer](https://seohackers.fr/netlinking/)9 ## [Panda SEO](https://pandaseo.fr/agence-seo-netlinking-casino-poker-paris-sportif/) Natural referencing agency · Lyon ![Panda SEO site](https://astrak.agency/wp-content/uploads/2026/10/classement-panda-seo.jpg)Panda SEO is a Lyon-based natural referencing agency that has been active since 2018 and offers audit services, content creation, technical SEO, and support for white-label agencies. Its page dedicated to casinos, poker, and sports betting, published in November 2018, presents an offering of netlinking and referencing that relies on a network of partners dedicated to gambling sites, complemented by audits and long-term content. The agency explains that these sectors are among the most difficult to work with and says it prioritizes the quality of its partner sites. The page has not been updated since 2019, is not linked to the site’s menu, and does not cite any clients, cases, or regulators. The only published prices concern the white-label offering for agencies: €770, €1,400, and €2,200. #### Strengths - Agency established in France. - Page dedicated to the three verticals of the game. - Netlinking is at the heart of the offer. #### Points to watch - Page from 2018, not updated since 2019. - No cases or references published. [See the casino, poker and betting offer](https://pandaseo.fr/agence-seo-netlinking-casino-poker-paris-sportif/)10 ## [SEO.Casino](https://seo.casino/fr/) Specialized iGaming agency · Limassol (Cyprus) ![SEO site.Casino](https://astrak.agency/wp-content/uploads/2026/10/classement-seo-casino.jpg)SEO.Casino says it has been dedicated exclusively to the SEO of online casinos and bookmakers since 2014. The agency, which has offices in Limassol and Kiev, boasts a team of 75 specialists, a presence in 23 countries and 30 languages, and covers casino, sports betting and e-sports, poker and lotteries. It measures its work in deposits and player lifetime value, and also offers brand protection in search results. His cases are anonymous and not dated: a site whose traffic almost doubled in sixteen months after a Google update; a poker room that went from 40th place to the top 3 on its key queries; and a bookmaker that went from 27 to 150 keywords in the top 3. The markets listed are Eastern Europe, Asia, Latin America, and the United Kingdom. The price is based on an estimate. #### Strengths - Exclusive specialization in online gaming. - Great multilingual team. - Cases regarding poker and betting. #### Points to watch - No Francophone market among those listed. - The announced seniority is announced in two ways (since 2014, or 14 years of experience). [See the casino SEO offer](https://seo.casino/fr/) ## Agencies we reviewed but left out About thirty actors have been identified. Major generalist agencies like Eskimoz or Primelis do not publish any page or case about the online game. Rankstar has an office in Paris and a page on iGaming, in English and without any published operator or affiliate cases. CasinoSEO.ai belongs to the same group as ProStar SEO, already classified. SEO Casino Agency, Tech Savy Crew, Fortis Media, Revpanda and Natural Links present their iGaming offer in English, without a dedicated French market listed. SEO iGaming and ICODA have a page in French, but their cases and markets do not concern French-speaking countries. Newp accepts the casino in its link catalog without a dedicated offer, and Clever Advertising does more business with players than with SEO. KNG Presse offers a casino link pack with a listed price, but it is more of a link seller than an SEO agency. The site of BetOnSEO was inaccessible during our review. ## The framework of casino SEO in France Online gambling is a regulated market. Before talking about keywords, an agency must know what its client is allowed to offer, and to whom. This is what the National Gaming Authority (ANJ), the French regulator, says. Authorized ### Paris sports, horse racing and poker Online, these three categories are open to operators approved by the ANJ, which publishes their list on its website. The lotteries are subject to the monopoly entrusted to FDJ. Forbidden ### The online casino According to the ANJ, «casino games and in particular online slot machines are not permitted on the French market». Casino play takes place in physical casinos and gaming clubs. Advertising ### A crime for unauthorized sites The ANJ reminds that advertising, «by any means whatsoever,» in favor of an unauthorized gaming site is a crime punishable by a fine of 100,000 €. It can block these sites and request their de-referencing from search engines. Elsewhere ### A market, a license Other countries allow online casinos to operate under license. An operator that is authorized to operate in these markets works in their own language and according to their own rules: a serious agency verifies the license before targeting a country. ## How do you choose a casino SEO agency? Start with the license: a serious agency asks you which markets you are authorized to operate before talking about positions. Then ask four questions: **What results can you show, even if they are anonymous, with their period?** In this sector, customers often remain anonymous, but a Search Console date curve is better than a percentage without context. **How much does each link cost, and on which sites?** **Do you measure sign-ups and initial deposits, or just traffic?** **What risks do the proposed techniques pose?** An agency that never talks about penalties isn't telling you the whole story. Netlinking accounts for the bulk of the budget in this sector: see our ranking of [netlinking agencies](https://astrak.agency/en/best-link-building-agency/), and that of [International SEO agencies](https://astrak.agency/en/best-international-seo-agency/) for a site present in several markets. ## How much does a casino SEO agency cost? Published prices are rare. SEO Montreal reports that a casino SEO mandate usually starts at between 3,000 and 4,000 $ per month, and exceeds 10,000 $ for several markets; the French brand ProStar SEO places the market between 2,000 and 10,000 € HT per month. At Astrak, the support starts at 900 € per month, and links are refactored at the price paid to the publisher. Netlinking accounts for the bulk of the budget: the media that accept gambling content charge more for it than others. At link sellers, KNG Presse offers a casino package starting at €70 per link, compared to €35 for its general catalog. Transparency ## Ranking Methodology Thirty actors were spotted in Google results for «casino SEO agency», «iGaming SEO», «sports paris referencing» and their variants, in the existing rankings and in the queries that AI assistants launch to compare agencies. Each site was reviewed on October 15, 2026. We did not judge any agency on its practices: only what it publishes about its offering, its markets, cases and prices matters. The rules cited come from the ANJ website. When two pages from the same agency contradicted each other, we chose the page of the case. No agency paid to be included in this ranking. #### Dedicated offer A page dedicated to online gaming: casino, betting, poker, affiliation. #### Markets and licenses Markets, languages and appointed regulators, including the Francophonie. #### Proof Calculated figures, even if anonymized, if possible dated. #### Transparency Price or price order, cost of links, identified team. ## Our opinion #### If you are an authorized operator in France **Astrak**, which excludes your brand traffic from its reporting, **ProStar SEO**, whose page is based on the framework of the ANJ, or **SEO Montreal**. #### If you target multiple licensed markets **Ocere** and its international operators, **UniK SEO** and his Francophone team in Lisbon, or **SEO.Casino** and its 30 languages. #### If you are looking first for links **Onze** and its link comparator, **SEO Hackers** and its founders who specialize in linkbuilding, or **Astrak** and its links to the publisher price. ## Frequently Asked Questions ### What is the best casino SEO agency? In our selection of October 15, 2026: Astrak, Onze, ProStar SEO, SEO Montreal, Ocere, UniK SEO, AWISEE, SEO Hackers, Panda SEO and SEO.Casino. Very few agencies based in France publish an offer for online gaming; ProStar SEO, with its brand Agence SEO Paris, and SEO Montreal publish the most comprehensive pages in French. ### Is online casino legal in France? No. According to the ANJ, «casino games and in particular online slot machines are not allowed on the French market.» Online, only sports betting, horse racing and poker are open to licensed operators; lotteries are the exclusive domain of FDJ. ### Can an agency recommend an online casino to French players? The ANJ reminds that advertising, «by any means whatsoever,» in favor of an unauthorized gaming site is a crime punishable by a fine of €100,000, and it can block and redirect these sites. However, an agency can work on betting and poker for an operator authorized in France, or a casino in a market where its license is valid. ### How do I know if an operator is licensed in France? ANJ publishes on its website the list of licensed operators and their sites, categorized by category: sports betting, horse racing and casino games, that is to say, poker. ### Why do the agencies publish so few cases in the online game? Operators and affiliates often work under a confidentiality agreement: the published cases are almost all anonymous. Ask for dated results, even without the client's name, and the details of the budget allocated to the links. ## Do you work for a betting, poker or casino site? We look at your Search Console, your competitors’ and your link profile, and we tell you what SEO can bring you. Thirty minutes, no commitment required. [Book a meeting](https://astrak.agency/en/en/contact/#calendrier) Léo Poitevin's newsletter ## SEO and GEO that really work, every week Tests, client data and field feedback, read by more than 5,500 people. One email a week, unsubscribe in one click. [Read the latest editions](https://poitevinleo.substack.com/)