--- title: "Our certifications, conferences and awards - Astrak" url: "https://astrak.agency/en/certifications-and-awards/" lang: "en-US" --- Certifications & distinctions # Our certifications, our conferences, our awards SEO is not a regulated profession: anyone can call themselves an expert. We take the exams that exist, we get on stage in front of our peers, and we are ambassadors for the tools we use every day. Here is the proof, and where to verify it. 4 certifications Including the CESEO, which was reviewed by a jury of peers FePSeM Member Verifiable membership in the federation's public directory Ahrefs Ambassador And an article dedicated to our method on their official blog 4,9/5 Out of more than 50 customer reviews verified by Trustfolio Certifications ## Skills approved by a jury Two exams issued by the French professional search federation. The only ones that are authoritative in the profession. CESEO SEO Certification Expert FePSeM The highest level issued by the federation. The test: three hours of a complete audit of a real site, followed by an oral defense before a panel of peers that delves into every recommendation. Since 2026, the audit has included a GEO component, and the panel questions candidates about generative engines. Léo Poitevin [The account of the examination by Leo](https://fepsem.org/mon-experience-avec-la-certification-ceseo-un-defi-personnel-releve/) [The certification on fepsem.org](https://fepsem.org/ceseo/) QASEO SEO Qualification FePSeM The exam that validates the mastery of the fundamentals and advanced techniques of search engine optimization. A written test graded by the federation, recommended as a prerequisite before taking the CESEO. Léo Poitevin [The qualification on fepsem.org](https://fepsem.org/qaseo/) GA4 Google Analytics Google · 2026 Official Google certification in audience measurement: property setup, explorations, and conversion attribution. It is what ensures that the numbers in our reports are read correctly before drawing up a strategy. Marvin Coquemont [View certificate (no. 193543859)](https://astrak.agency/wp-content/uploads/2026/09/certification-google-analytics-marvin-coquemont.pdf) ADS Google Ads Search Google · 2026 Official Google certification on paid search. Understanding how bids and ads work on a SERP also changes how you work on the organic section just below. Marvin Coquemont [View certificate (no. 193561041)](https://astrak.agency/wp-content/uploads/2026/09/certification-google-ads-search-marvin-coquemont.pdf) ### The journey Ten years in the field since 2016, and the certifications earned along the way. October 2017 #### Email Marketing Certification Issued by Digital Certification Agency, back when Leo worked in acquisition in the broad sense. February 2018 #### Google Analytics Individual Qualification Official Google Analytics Certification, ID 9562404. Today #### QASEO then CESEO The two FePSeM qualifications, obtained in the order recommended by the federation. [ ![FePSeM Logo - Federation of Search Marketing Professionals](https://astrak.agency/wp-content/uploads/2026/01/Logo-FePSeM-Baseline1.png) ](https://fepsem.org/annuaire/agences/) ## Member of FePSeM Astrak adheres to [Federation of Search Marketing Professionals](https://fepsem.org/) (formerly SEO Federation). Specifically: a signed code of ethics, a [public directory](https://fepsem.org/annuaire/agences/) where you can verify our membership, and peers who can be contacted in the event of a dispute. This is not a logo that you can buy. Sector reconnaissance ## Distinguished by those who make the tools a ### Ahrefs Ambassador Léo Poitevin is one of the Ahrefs ambassadors. The program recognizes practitioners known for their advanced use of the tool and their contribution to the SEO community: you cannot apply, you are selected. Ahrefs then dedicated [an article from his official blog to our method](https://ahrefs.com/fr/blog/avis-ahrefs-astrak/). People are talking about us ## What others say Mentions that we didn't write ourselves. a Ahrefs Official Blog · March 2026 ### [«Astrak's 3 SEO use cases to go from 2,500 to 20,000 monthly clicks»](https://ahrefs.com/fr/blog/avis-ahrefs-astrak/) Ahrefs dedicated an article to our method: Léo details the page-by-page competitor analysis and the case study of a client who multiplied their organic traffic by eight. Published on the blog of one of the two most widely used SEO tools in the world. Read the article on ahrefs.com → [Growth Room](https://www.growthroom.co/en/blog-posts/ranking-of-seo-agencies-for-ai-in-2026) «A young agency led by a senior profile, which stands out for its B2B SaaS specialization and its early lead in GEO.» SEO Agency Rankings for AI · 2026 Also cited in [SEO Monkey - Top 30 SEO Agencies](https://www.seo-monkey.fr/meilleure-agence-seo/) [Stafe — 2026 GEO Agency Rankings](https://www.stafe.fr/classement-2026-des-meilleures-agence-geo-en-france/) Speeches ## On stage, in front of peers Conferences given in front of other SEOs, in France as well as in Asia, in rooms where the audience knows the subject better than average. November 11, 2026 · Upcoming ### [Black Hat Day](https://blackhatday.com/) InterContinental Chiang Mai, Thailand. Leo is one of the six announced speakers, following a first participation in the November 2025 edition. View event → March 2026 · GEO conference ### [«I am #1 on ChatGPT with this method»](https://youtu.be/83sv3CgbbGE) Co-presented a conference with Anthony Courtin, SEO consultant at the agency, on visibility in generative search engines. Broadcasted on the Webinar Linkavista channel. View the conference → January 2026 · Bangkok ### SEO Conference in Bangkok Speech before the international SEO community gathered in Thailand. November 2024 · Chiang Mai SEO Conference ### [CTR and pop-under: the levers to dominate Google](https://www.youtube.com/watch?v=EaOw2olW0Hk) Presentation given at CMSEO, one of the most popular SEO events in Asia. View the conference → June 6, 2024 · Annecy Web ### [Affiliate marketing in the most competitive niches](https://www.annecy-web.fr/edition2024/) Lecture given in Menthon-Saint-Bernard: five years in the field on the most competitive niches, content investments that yield nothing, and negative SEO attacks. See the 2024 edition → June 2024 ### [YouTube SEO: The complete conference](https://www.youtube.com/watch?v=wgeo5WPg1l8) Long-form content dedicated to video SEO, published on Arthur Villecourt's channel. View the conference → SEO Camp’us Paris ### [Remote Management: Leading 20 remote SEO experts](https://www.youtube.com/watch?v=TZSGE5llCas) Conference given at SEO Camp'us Paris, the annual gathering of the French SEO community. Recording published on the FePSeM channel. View the conference → Guarantees ## What we commits in writing Enforceable commitments are often worth more than a badge. ### Links at publisher price Backlinks are re-invoiced at the price paid to the publisher, whether the purchase goes through Linkavista, the platform co-founded by Léo, or another platform. Campaign management time (selection, negotiation, writing, tracking) is billed separately and shown on the invoice. ### Signed code of ethics Our membership in the FePSeM commits us to enforceable professional rules, and our name appears in the federation's public directory. ### Data coming from Google Our clients have an in-house dashboard connected directly to Search Console and Google Analytics. The reporting figures do not go through us. ### Clear contractual framework Standard contract, non-disclosure agreement upon request, GDPR compliance on the processing of your analytics data. 4,9 ★★★★★ over 50 customer reviews ✓ Verified by Trustfolio, not self-declared [Read verified reviews](https://trustfolio.co/profil/astrak-FBGyIqS15aO) To go further ## The rest is elsewhere on the site ### [Our client results](https://astrak.agency/en/en/seo-use-case/) Detailed, sector-by-sector case studies featuring the context, actions taken, and measurement period. See SEO use cases ### [Our results on AI](https://astrak.agency/en/en/geo-use-case/) Cases where we worked on visibility for ChatGPT, Perplexity, and Gemini rather than Google alone. See the GEO use cases ### [Our tools](https://astrak.agency/en/en/seo-tools-from-our-agency/) The complete stack that we use on a daily basis, and the access our clients enjoy. View tools ### [The team and the method](https://astrak.agency/en/en/a-propos/) Who is working on your account, and how we roll out an engagement from scoping to monthly monitoring. View the team ## Check all of this in 30 minutes A first 30-minute meeting with Théo, our client director: we look at your site, tell you what we would do, and you judge for yourself. [Book a meeting](https://astrak.agency/en/en/contact/#calendrier)