--- title: "ERA Esthetic: 2.5x Organic Clicks in 8 Months - Astrak" url: "https://astrak.agency/en/era-esthetic/" lang: "en-US" --- Case study# ERA Esthetic: x2.5 organic clicks in 8 months How we accelerated the international visibility of this high-end aesthetic center based in Menton, by capturing qualified traffic from Monaco, Italy, and Russia. x2,5Click growth 8Month of collaboration 986Clicks / 28 days (March) 4Target markets The context ### A premium aesthetic center on the French Riviera #### ERA Esthetic Era High-end aesthetic and laser center Menton (06) SEO International Multilingual [WordPress SEO ](https://astrak.agency/en/wordpress-seo-agency/) [WooCommerce SEO ](https://astrak.agency/en/woocommerce-seo-agency/) ![ERA Esthetic website homepage](https://astrak.agency/wp-content/uploads/2026/07/use-case-era-esthetic.jpg)[Visit the site →](https://eraesthetic.fr/) ERA Esthetic is a high-end aesthetic and laser center located at 39 Avenue Félix Faure in Menton (06500), near Monaco and Italy. The center offers a full range of non-invasive aesthetic treatments: advanced laser technologies, ultrasound skin tightening, radiofrequency, laser hair removal, anti-aging treatments, body contouring, and permanent makeup. Thanks to its strategic location on the French-Italian border and in immediate proximity to the Principality of Monaco, ERA Esthetic attracts an international and affluent clientele. The main SEO challenge: to position the site for high-value queries in a multilingual environment covering French, Italian, and Russian. When we started working with ERA Esthetic in July 2025, the site was generating approximately **387 clicks in 28 days**. The growth potential was considerable, both in the local market and in frontier markets. Performance ### The evolution of organic traffic Controlled and continuous growth, increasing from 387 to 986 organic clicks over 28 days between July 2025 and March 2026. ![ERA Esthetic organic traffic evolution over 8 months](https://astrak.agency/wp-content/uploads/2026/04/Screenshot-2026-04-02-162306.png) July 2025: 387 clicks March 2026: 986 clicks Our approach ### The SEO strategy deployed Comprehensive support combining technical SEO, optimized multilingual content, strategic netlinking, and international positioning in high-value markets. #### Multilingual SEO Website optimization in French, Italian, and Russian to attract an international clientele from Monaco, the Italian Riviera, and the Russian-speaking community on the French Riviera. [Our international SEO offer →](https://astrak.agency/en/international-seo-agency/) #### Optimized aesthetic content Writing detailed and semantically optimized care pages, highlighting each service with technical and reassuring vocabulary adapted to the aesthetics sector. [Our SEO content writing offer →](https://astrak.agency/en/seo-content-agency/) #### Technical optimization Work on site structure, hreflang markup, optimization of internal linking between language versions, and improvement of loading speed. [Our Technical SEO Offer →](https://astrak.agency/en/technical-seo-agency/) #### Targeted netlinking Acquiring quality backlinks from health, beauty, and lifestyle websites, with a particular focus on local and regional media in the French Riviera. [Our netlinking offer →](https://astrak.agency/en/link-building-agency/) #### Local SEO Menton / Monaco Optimizing the Google Business Profile and targeting local keyphrases to capture searches related to aesthetic treatments in Menton, Monaco, and the Alpes-Maritimes. [Our local SEO offer →](https://astrak.agency/en/local-seo-agency/) #### High-value targeting Identification and prioritization of high-conversion potential requests, corresponding to premium treatments sought by affluent clients (anti-aging, firming, laser treatments, etc.). #### Accelerate your organic visibility too [Book a meeting](https://astrak.agency/en/contact/) International dimension ### High-value traffic from strategic markets Menton's geographical location, on the Franco-Italian border and just minutes from Monaco, offers a major competitive advantage. Our SEO strategy fully leverages this situation to attract highly qualified international traffic. MC #### Monaco Clientèle with very high purchasing power. Direct proximity to Menton makes ERA Esthetic accessible in just a few minutes. High conversion traffic. IT #### Italy Key border market. Residents of Ventimiglia, Sanremo, and Liguria are looking for quality cosmetic treatments just across the border. RU #### Russia Important Russian-speaking community residing in Monaco and on the French Riviera. Premium target audience with a strong interest in high-end aesthetic treatments. ![Geographical distribution of ERA Esthetic traffic](https://astrak.agency/wp-content/uploads/2026/04/Screenshot-2026-04-02-162402.png) Results ### Concrete and measurable results In 8 months of collaboration, the results achieved demonstrate the effectiveness of an SEO strategy adapted to the specificities of an international and high-end market. 986 Organic Clicks / 28 Days Against 387 in July 2025 x2,5 Traffic growth In just 8 months 4 Target markets France, Monaco, Italy, Russia 3 Optimized languages French, Italian, Russian ### Ready to boost your international SEO? Discover how we can transform your organic visibility, just like we did for ERA Esthetic. [Book a meeting ](https://astrak.agency/en/contact/)[See the ERA Esthetic website](https://eraesthetic.fr/) ![Anthony Courtin - SEO Consultant Astrak](https://astrak.agency/wp-content/uploads/2025/12/Anthony.png) Your contact person · The consultant in charge of the project #### [Anthony Courtin](https://astrak.agency/en/en/equipe/anthony-courtin/) SEO ConsultantAt Astrak, each client is supported by a dedicated consultant who ensures day-to-day strategic and operational oversight. Anthony pilots ERA Esthetic's SEO strategy on a daily basis. His expertise in international SEO and his rigor in execution have allowed for the structuring of a successful multilingual positioning in demanding markets such as Monaco, Italy, and the Russian-speaking community.