--- title: "GEO Agency: Being Cited by ChatGPT and Search AIs" url: "https://astrak.agency/en/geo-agency/" lang: "en-US" --- # GEO Agency Become the reference source that AI cites We combine structured content for users and AIs, authority signals (backlinks, mentions, media), and a mastery of ranking and citation mechanisms to position your brand as a credible, visible, and cited source in AI-generated responses. [Book a meeting](https://astrak.agency/en/en/contact/#calendrier)[See our case studies ](https://astrak.agency/en/case-studies/) Your team **13 SEO & GEO experts** : the consultant is chosen to fit your project. - **4,9/5** from more than 50 verified reviews - **+100** clients served - **30 minutes** for a first meeting, no commitment [Meet the team ](https://astrak.agency/en/equipe/) ![client3](https://astrak.agency/wp-content/uploads/2026/02/client3.webp) ![client5](https://astrak.agency/wp-content/uploads/2026/02/client5.webp) ![client7](https://astrak.agency/wp-content/uploads/2026/02/client7.webp) ![client8](https://astrak.agency/wp-content/uploads/2026/02/client8.webp) ## What is GEO for? Your prospects no longer search only on Google. They ask ChatGPT, Perplexity, Gemini or Google's AI Overviews, which answer directly, name a few brands and cite only 3 to 5 sources. If your brand isn't named in the answer, the prospect never sees it. According to Ahrefs, about one keyword in five already triggers an AI Overview, and the click-through rate of the first position then drops by 58%. GEO (Generative Engine Optimization) is the work that turns your brand into an answer AI engines repeat: pages they can quote as they are, and a presence in the third-party sources they rely on. The spot isn't reserved for SEO leaders: only 38% of the pages cited in AI Overviews rank in the organic top 10 (Ahrefs). And the traffic it brings can be measured: for our client Inter-Car, sessions coming from AI grew by 72%. We help you become the source that AI retains. ### AI recommendation engines We are optimizing your visibility on **ChatGPT**, **Google AI Overviews & Gemini**, **Perplexity** and **Claude**, to have your brand mentioned in the responses generated by the AIs. SearchGPT Gemini perplexity Claude AI Overview ## Our GEO influence strategy ON-SITE ### Make your pages quoted sources - **Direct & Informative Writing:** No unnecessary bullshit, optimized for extraction. - **Subject + Verb + Object** Short phrases and active voice for maximum clarity. - **Structured formats :** Heavy use of FAQs, lists, tables, and JSON-LD. - **Unique data :** Integration of studies, figures, and exclusive case studies. - **Semantic authority :** Reinforcement via entities, schemes and topic clusters. OBJECTIVE Transform your pages into essential primary sources for generative engines. OFF-PAGE ### Creating the consensus that AI recommends - **Strategic mentions :** Presence on pages that already rank (Top 10-30). - **Parasite GEO :** Quick inserts to create authoritative "source" pages. - **Brand consistency :** Consistency of mentions across all media. - **Multi-platform :** Priority targeting of knowledge sites, media, and reviews. - **Feeling control :** Actively encourage positive recommendations. OBJECTIVE Build a powerful external signal network that "forces" AI to cite you. ## GEO KPIs to watch ### Brand Mentions Brand presence in AI answers: ChatGPT, Perplexity, and Google’s AI Overviews and AI Mode. ### Quote Rate % of AI answers citing your content as a source, including AI Overview links. ### Share of Voice IA Market share vs. your direct competitors. ### Sentiment Brand Tone (Positive / Neutral / Negative). ### Assisted Conversions Conversions and leads initiated via AI interaction. ### AI Traffic Volume of qualified visits from LLMs (ChatGPT, Gemini, etc.). ## How do you measure your AI visibility? STEP 01 ### Target requests We define a list of 20 to 30 business queries actually used by your prospects: - Informational questions - Solution Comparisons - Decision intentions These queries serve as a baseline (Gold Standard) for measuring your AI visibility. STEP 02 ### Cross-platform testing Each query is tested regularly on the main generative engines (ChatGPT, Perplexity, Gemini, and Google’s AI Overviews and AI Mode). We look at whether your brand is : - Explicitly mentioned - Quoted with a source link - Quoted in a positive or neutral context STEP 03 ### Quote documentation Each appearance is documented to track the real evolution of your AI visibility: - Presence or absence of the mark - Type of quote (source, recommendation...) - Context analysis (positive/neutral/negative) This allows for analysis independent of simple traffic. STEP 04 ### AI traffic tracking We're implementing dedicated tracking in Google Analytics so we don't miss anything: - Grouping of AI sources (Regex) - Click tracking (ChatGPT, Perplexity, Gemini...) - AI Conversion Identification **Please note:** This tracking is not backward compatible: it must be configured from the start. ## AI Overview tracking: how we monitor Google’s AI Overviews Since 22 July 2026, Google has been showing AI Overviews (Aperçus IA in French) and a conversational AI Mode in France. We track them as a surface in their own right, using the same query panel as the rest of your AI visibility. ### Tracked queries Your 20 to 30 business queries, plus the informational queries of your market. For each one, we record whether an AI Overview is shown. ### Presence check In AI Overviews and AI Mode: is your brand cited, in what position, with a link to your site or only through a third-party source. ### Cited sources The pages Google cites instead of you: competitors, comparison sites, media, directories. They become your content and link-building roadmap. ### Reading frequency Daily or weekly depending on panel size, with a dedicated tracking tool and manual checks, reported every month. The full protocol, KPIs and our first results are on our [AI Overview agency page](https://astrak.agency/en/ai-overview-agency/). ## Our GEO case studies Brands that AIs cite today in response to their strategic queries. ![Inter-Car Website Home Page](https://astrak.agency/wp-content/uploads/2026/07/use-case-intercar.jpg) Automobile · Licensed Vehicle Dismantler ## [Inter-Car: first scrap car dealer cited by AI, and traffic x3.2](https://astrak.agency/en/intercar/) See the case study ![Homepage of the Slidor agency website](https://astrak.agency/wp-content/uploads/2026/10/use-case-slidor-768x432.jpg) Design · B2B presentation agency ## [Slidor: cited nearly 4 times more by AI in the US](https://astrak.agency/en/use-case-slidor/) See the case study ![epargnoo Homepage](https://astrak.agency/wp-content/uploads/2026/07/use-case-epargnoo.jpg) Finance · SCPI Platform ## [Epargnoo: ×2.5 organic clicks in one year](https://astrak.agency/en/epargnoo-38-organic-clicks-in-2-months/) See the case study ![Homelike Home Website Home Page](https://astrak.agency/wp-content/uploads/2026/07/use-case-homelike-home.jpg) Real Estate · Property Finders ## [Homelike Home: ×3 Google clicks in one year](https://astrak.agency/en/homelike-home-use-case/) See the case study ## FAQ - LLM SEO Agency What is Generative Engine Optimization (GEO)? GEO is about optimizing a site and brand to be cited as a source in AI-generated responses, rather than just looking for clicks. Do you track Google’s AI Overviews? Yes. Since they launched in France on 22 July 2026, AI Overviews and AI Mode have been part of our protocol: same query panel, tracking of presence and cited sources, monthly reporting. Details are on our [AI Overview agency page](https://astrak.agency/en/ai-overview-agency/). Why use a specialized GEO agency? Because GEO combines SEO, content structuring and off-page influence strategies. Without dedicated expertise, brands remain invisible in AI responses. Does GEO replace SEO? No, SEO remains the foundation. GEO is its extension: it transforms a good ranking into a citation by AI. How to optimize your visibility on ChatGPT and AI? We don't optimize AI directly. We optimize the sources it uses: well-structured pages, reliable data, and positive mentions on authoritative sites. Is GEO relevant to my business? Yes, if your customers are asking questions, comparing solutions or looking for a recommendation. GEO is less suited to strategies based purely on content volume. ## Ready to propel your AI visibility Start with a free SEO diagnostic and discover your growth potential [Book a meeting](https://astrak.agency/en/en/contact/#calendrier) ## Let’s book a first meeting 30 minutes with Léo, our founder: we look at your Search Console and tell you what we would do. No commitment. [Calendar not displaying? Book your slot here](https://meetings-na2.hubspot.com/leo-poitevin?utm_source=website-offre-lien)