---
title: "MyBrocante.fr: Technical SEO Use Case by Astrak"
url: "https://astrak.agency/en/mybrocante/"
lang: "en-US"
---

Case study# MyBrocante.fr : SEO Technique Pur

How to go from under 1,000 to 70,000 organic visits a month in 9 months, with no content or backlinks, thanks to a custom SEO architecture.

165kGoogle clicks/month in high season

3 monthsProject duration

100%Technical

0Backlinks

[Achieve the same growth](https://astrak.agency/en/contact/)

The Customer

### MyBrocante.fr

#### MyBrocante.fr

Organic visits in 9 months **1k → 70k**

[WordPress SEO ](https://astrak.agency/en/wordpress-seo-agency/)

![MyBrocante website homepage](https://astrak.agency/wp-content/uploads/2026/07/use-case-mybrocante.jpg) ![MyBrocante.fr Interface](https://astrak.agency/wp-content/uploads/2025/06/Screenshot-2025-06-04-174021.png)

A pitch-rental service for flea-market sellers that remained almost invisible on Google: under 1,000 organic visits a month in January 2025.

The problem? Their competitors (vide-grenier.org, Brokabrak) were exploding traffic with their flea market diaries. What about them? They were missing the boat.

**Our mission:** Create France's most comprehensive flea market calendar and explode their SEO traffic.

The Project

### The Project in Action

#### The idea:

When someone searches for «second-hand market Loire-Atlantique» -> they find our complete list.

#### The challenge:

Build an architecture that can handle all the flea markets in France without collapsing the site.

#### Our strengths :

They already had the database. It just needed to be structured for SEO purposes.

Methodology

### The Deployed Technical Architecture

01

#### Phase 1: Architecture Design

I prepared the entire technical structure: pages by department, pages by city, pages by type of event, intelligent internal linking. [Our local SEO offer →](https://astrak.agency/en/local-seo-agency/)

02

#### Phase 2: Development

The dev team implemented the architecture according to my specifications. Each page is automatically generated from their database. [Our programmatic SEO offer →](https://astrak.agency/en/programmatic-seo-agency/)

03

#### Phase 3: Progressive deployment

Progressive integration of flea markets. Page-by-page performance monitoring.

#### Zero added content. Zero backlinks.

Pure, hard technical SEO. Efficiency without the fluff. [Our Technical SEO Offer →](https://astrak.agency/en/technical-seo-agency/)

Results

### The Numbers Speak

70 000

Organic visits a month in September 2025, versus under 1,000 in January (Ahrefs)

3 months

To finalize the project

100%

Technical SEO, zero content

![Growth in MyBrocante.fr traffic](https://astrak.agency/wp-content/uploads/2025/06/image.png)

#### Performance Before/After

Before: under 1,000 organic visits a month in January 2025. After: 70,000 in September 2025 according to Ahrefs, and up to 165,000 Google clicks a month in high season according to Search Console.

#### Method 100% Technical

Custom SEO architecture, leveraging their existing database, optimized internal linking, automatically generated pages.

#### Concrete Result

Organic traffic multiplied in a few months, using only their in-house resources.

Objective

### Goal: 1 Million Visits

#### Continuous Optimization

MyBrocante resumed working with Astrak in April 2026: page-by-page performance tuning and tests on technical elements.

#### Natural ripening

The pages grow stronger from one season to the next: in spring 2026, the site passed 159,000 Google clicks in April, then 164,000 in May.

#### Seasonal Explosion

Spring and summer are high season for flea markets: that is when the site reaches its traffic peaks, winter being naturally quieter.

### You Too, Do You Have Unexploited Data?

MyBrocante.fr had the resources. We just had to structure them intelligently. Every architecture is a calculated gamble. Technique takes precedence over gimmicky content.

[Shall we discuss it? ](https://astrak.agency/en/contact/)


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