--- title: "Unistrength: x8 organic traffic in 19 months - Astrak" url: "https://astrak.agency/en/use-case-unistrength/" lang: "en-US" --- Case study# Unistrength 8x organic traffic in 19 months How we boosted this sports equipment e-commerce from 2,500 to 20,000 monthly clicks with a comprehensive SEO strategy. x8Traffic growth 19Month of collaboration x3Traffic value 100%Organic growth The context ### Project context Unistrength is an e-commerce company specializing in quality sports equipment. When they contacted us in June 2024, the website was generating approximately 2,500 organic clicks per month with considerable untapped potential. The product sheets lacked optimized content, the categories were not structured for SEO, and the domain authority was low. Our mission: to transform this site into a benchmark for its industry. #### Unistrength Sports Equipment E-commerce [E-commerce SEO ](https://astrak.agency/en/e-commerce-seo-agency/) [PrestaShop SEO ](https://astrak.agency/en/prestashop-seo-agency/) ![Unistrength website homepage](https://astrak.agency/wp-content/uploads/2026/07/use-case-unistrength.jpg)[Visit the site](https://unistrength.fr/) Client since June 2024 Performance ### The evolution of organic traffic Consistent and controlled growth, from 2,500 to nearly 20,000 organic monthly clicks. ![Unistrength Organic Traffic Growth Curve - from 2500 to 20000 clicks](https://astrak.agency/wp-content/uploads/2026/01/Screenshot-2026-01-21-163758.png) June 2024: **~2,500 clicks** January 2026: **~20,000 clicks** Our intervention ### Our SEO strategy A comprehensive approach combining on-page optimization, content strategy, link building, and advanced techniques. #### Product Sheet Optimization SEO-optimized content writing for each product sheet, integrating strategic keywords and improving conversion. [Our SEO content writing offer →](https://astrak.agency/en/seo-content-agency/) #### Content categories Creation of rich content on all category pages to strengthen thematic relevance and capture more queries. #### Internationalization Multilingual website launch in 2025 with SEO-optimized translation to conquer new European markets. [Our international SEO offer →](https://astrak.agency/en/international-seo-agency/) #### Regular link building Continuous acquisition of quality backlinks to strengthen domain authority and improve rankings for competitive keywords. [Our netlinking offer →](https://astrak.agency/en/link-building-agency/) #### Product split technique Splitting multi-variant products into separate pages to maximize semantic coverage (e.g., resistance bands). [Our Technical SEO Offer →](https://astrak.agency/en/technical-seo-agency/) #### Google Merchant Center Optimizing product feeds to improve visibility on Google Shopping and generate additional qualified traffic. The results ### Results obtained Measurable performance demonstrating the effectiveness of our e-commerce SEO approach. 20,000 Organic Clicks / Month vs 2,500 at the start +3000$ Ahrefs Traffic Value vs less than 1000$ initially Top 3 Key positions achieved Resistance bands, straps... Multi Conquered markets Successful international expansion Customer Testimonial ### What our client says Léo is an SEO expert! Thanks to his strategic and analytical approach, he has considerably improved online visibility. Proactive and up-to-date on the latest trends, he makes SEO concepts accessible. I highly recommend him for any SEO mission. Founder, Unistrength ### Ready to accelerate your SEO? Discover how we can transform your organic visibility as we did for Unistrength. [Book a meeting ](https://astrak.agency/en/contact/) ![Thibault Marchal](https://astrak.agency/wp-content/uploads/2025/07/thibault.jpg) The consultant in charge of the project #### [Thibault Marchal](https://astrak.agency/en/en/equipe/thibault-marchal/) SEO ConsultantAt Astrak, every client is supported by a dedicated consultant who handles the project's strategic and operational follow-up. For Unistrength, Léo Poitevin launched the engagement in June 2024, then Thibault took over and now runs it day to day. Specialist in local SEO and geolocalized visibility. [ LinkedIn ](https://www.linkedin.com/in/thibault-marchal-949b89177/)