{"version":"1.0","provider_name":"Astrak","provider_url":"https:\/\/astrak.agency\/en","author_name":"Thibault Marchal","author_url":"https:\/\/astrak.agency\/en\/author\/thibault\/","title":"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7RRjAWL8PJ\"><a href=\"https:\/\/astrak.agency\/en\/pyramide-inversee-redaction-web\/\">The Inverted Pyramid: A Web Copywriting Technique for Better SEO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/astrak.agency\/en\/pyramide-inversee-redaction-web\/embed\/#?secret=7RRjAWL8PJ\" width=\"600\" height=\"338\" title=\"&#8220;La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO&#8221; &#8212; Astrak\" data-secret=\"7RRjAWL8PJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/astrak.agency\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","thumbnail_width":1024,"thumbnail_height":906,"description":"\u00a0 La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e \u00e0 l\u2019origine par les journalistes, elle s\u2019est impos\u00e9e comme une strat\u00e9gie incontournable en r\u00e9daction web et SEO. L\u2019objectif est simple : Cette approche permet d\u2019aligner instantan\u00e9ment le contenu avec ... Read more"}