{"id":44620,"date":"2025-11-07T07:55:35","date_gmt":"2025-11-07T07:55:35","guid":{"rendered":"https:\/\/astrak.agency\/?page_id=44620"},"modified":"2026-09-02T06:38:26","modified_gmt":"2026-09-02T06:38:26","slug":"trackstone","status":"publish","type":"page","link":"https:\/\/astrak.agency\/en\/trackstone\/","title":{"rendered":"Use-Case Trackstone"},"content":{"rendered":"<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Outfit:wght@600;700;800&family=Poppins:wght@400;500;600&display=swap');\n\n#astrakuc-root{\n  --astrakuc-night:#0F0F3D;\n  --astrakuc-sun:#FFEF5E;\n  --astrakuc-cyan:#5AE7DE;\n  --astrakuc-soft:#EAFBFF;\n  --astrakuc-white:#FFFFFF;\n  --astrakuc-radius:22px;\n  --astrakuc-shadow:0 18px 50px rgba(15,15,61,.12);\n  font-family:'Poppins',-apple-system,BlinkMacSystemFont,sans-serif;\n  color:var(--astrakuc-night);line-height:1.65;font-weight:500;font-size:17px;\n  max-width:1180px;margin:0 auto;padding:0 20px;box-sizing:border-box;\n}\n#astrakuc-root *{box-sizing:border-box;}\n#astrakuc-root .astrakuc-topspacer{height:60px;}\n#astrakuc-root h1,#astrakuc-root h2,#astrakuc-root h3,#astrakuc-root h4{\n  font-family:'Outfit',sans-serif;font-weight:800;line-height:1.12;color:var(--astrakuc-night);margin:0 0 18px;\n}\n#astrakuc-root h1{font-size:clamp(28px,4.4vw,46px);letter-spacing:-.5px;}\n#astrakuc-root h2{font-size:clamp(26px,3.6vw,38px);letter-spacing:-.4px;}\n#astrakuc-root h3{font-size:clamp(23px,3vw,32px);}\n#astrakuc-root h4{font-size:20px;}\n#astrakuc-root p{margin:0 0 18px;}\n#astrakuc-root .astrakuc-hl{color:var(--astrakuc-cyan);}\n#astrakuc-root .astrakuc-mark{background:var(--astrakuc-sun);padding:1px 8px;border-radius:6px;color:var(--astrakuc-night);}\n#astrakuc-root .astrakuc-flag{white-space:nowrap;}\n\n\/* Lien editorial : en fin de phrase, souligne jaune, jamais coupe *\/\n#astrakuc-root .astrakuc-link{\n  font-family:'Outfit',sans-serif;font-weight:700;white-space:nowrap;\n  color:var(--astrakuc-night);text-decoration:none;\n  border-bottom:3px solid var(--astrakuc-sun);padding-bottom:1px;\n  box-decoration-break:clone;-webkit-box-decoration-break:clone;\n  transition:background-color .2s ease;\n}\n#astrakuc-root .astrakuc-link:hover,#astrakuc-root .astrakuc-link:focus-visible{background:var(--astrakuc-sun);}\n#astrakuc-root .astrakuc-global .astrakuc-link,#astrakuc-root .astrakuc-expert .astrakuc-link{color:var(--astrakuc-white);border-bottom-color:var(--astrakuc-cyan);}\n#astrakuc-root .astrakuc-global .astrakuc-link:hover,#astrakuc-root .astrakuc-expert .astrakuc-link:hover{background:transparent;color:var(--astrakuc-cyan);}\n\n\/* Sur les surfaces sombres, tout lien reprend le cyan : sans ca il herite du bleu du theme et devient illisible *\/\n#astrakuc-root .astrakuc-hero a:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-global a:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-geo a:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-expert a:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-cta a:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-tl-dot a{color:var(--astrakuc-cyan);}\n#astrakuc-root .astrakuc-hero a:hover:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-global a:hover:not(.astrakuc-btn):not(.astrakuc-site-tag),\n#astrakuc-root .astrakuc-geo a:hover:not(.astrakuc-btn):not(.astrakuc-site-tag){color:var(--astrakuc-white);}\n\n\/* Badge *\/\n#astrakuc-root .astrakuc-badge{\n  display:inline-block;background:var(--astrakuc-cyan);color:var(--astrakuc-night);\n  font-family:'Outfit',sans-serif;font-weight:700;font-size:13px;letter-spacing:.4px;\n  text-transform:uppercase;padding:8px 16px;border-radius:999px;margin-bottom:22px;\n}\n\n\/* HERO *\/\n#astrakuc-root .astrakuc-hero{\n  background:var(--astrakuc-night);border-radius:28px;padding:clamp(34px,5vw,64px);\n  color:var(--astrakuc-white);position:relative;overflow:hidden;\n}\n#astrakuc-root .astrakuc-hero::after{\n  content:\"\";position:absolute;right:-60px;top:-60px;width:280px;height:280px;\n  background:radial-gradient(circle,rgba(90,231,222,.28),transparent 70%);\n}\n#astrakuc-root .astrakuc-hero h1,#astrakuc-root .astrakuc-hero h2{color:var(--astrakuc-white);max-width:850px;position:relative;z-index:2;}\n#astrakuc-root .astrakuc-hero .astrakuc-badge{background:var(--astrakuc-sun);position:relative;z-index:2;}\n#astrakuc-root .astrakuc-hero p{color:#c8c9e6;max-width:720px;font-size:18px;position:relative;z-index:2;}\n#astrakuc-root .astrakuc-hero-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:40px;position:relative;z-index:2;}\n#astrakuc-root .astrakuc-hero-stats.astrakuc-c3{grid-template-columns:repeat(3,1fr);}\n#astrakuc-root .astrakuc-hstat{background:rgba(255,255,255,.05);border:1px solid rgba(90,231,222,.22);border-radius:16px;padding:22px 18px;}\n#astrakuc-root .astrakuc-hstat .astrakuc-num{font-family:'Outfit',sans-serif;font-weight:800;font-size:clamp(28px,3.6vw,40px);color:var(--astrakuc-sun);line-height:1;display:block;}\n#astrakuc-root .astrakuc-hstat .astrakuc-lab{font-size:13.5px;color:#c8c9e6;margin-top:8px;display:block;line-height:1.4;}\n\n\/* Sections *\/\n#astrakuc-root .astrakuc-section{margin:72px 0;}\n#astrakuc-root .astrakuc-lead{font-size:19px;color:#3a3a5c;max-width:780px;}\n\n\/* Contexte + carte client *\/\n#astrakuc-root .astrakuc-context{background:var(--astrakuc-soft);border-radius:var(--astrakuc-radius);padding:clamp(28px,4vw,48px);}\n#astrakuc-root .astrakuc-ctx-grid{display:grid;grid-template-columns:1fr 1.35fr;gap:34px;align-items:start;}\n#astrakuc-root .astrakuc-client{order:1;}\n#astrakuc-root .astrakuc-ctx-txt{order:2;}\n#astrakuc-root .astrakuc-ctx-txt p:last-of-type{margin-bottom:0;}\n#astrakuc-root .astrakuc-client{background:var(--astrakuc-white);border:1px solid #dbeef4;border-radius:16px;padding:28px;}\n#astrakuc-root .astrakuc-client h4{margin-bottom:4px;}\n#astrakuc-root .astrakuc-client .astrakuc-client-desc{font-size:15px;color:#4a4a68;margin:0 0 16px;}\n#astrakuc-root .astrakuc-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:18px;}\n#astrakuc-root .astrakuc-site-tag{\n  font-family:'Outfit',sans-serif;font-weight:700;font-size:12px;letter-spacing:.3px;\n  background:var(--astrakuc-soft);color:var(--astrakuc-night);padding:6px 13px;border-radius:999px;\n  border:1px solid #d2eef4;text-decoration:none;display:inline-flex;align-items:center;gap:6px;\n  transition:background-color .2s ease,border-color .2s ease;\n}\n#astrakuc-root a.astrakuc-site-tag span{color:#4a6b78;font-weight:700;}\n#astrakuc-root a.astrakuc-site-tag:hover,#astrakuc-root a.astrakuc-site-tag:focus-visible{background:var(--astrakuc-sun);border-color:var(--astrakuc-sun);}\n#astrakuc-root a.astrakuc-site-tag:hover span{color:var(--astrakuc-night);}\n#astrakuc-root .astrakuc-shot{margin:0 0 18px;border-radius:14px;overflow:hidden;border:1px solid #dbeef4;line-height:0;background:var(--astrakuc-soft);}\n#astrakuc-root .astrakuc-shot img{width:100%;height:auto;display:block;}\n#astrakuc-root .astrakuc-shot.astrakuc-petit{max-width:400px;margin-left:auto;margin-right:auto;}\n#astrakuc-root .astrakuc-shot.astrakuc-moyen{max-width:620px;margin-left:auto;margin-right:auto;}\n#astrakuc-root .astrakuc-since{display:inline-flex;align-items:center;gap:8px;font-size:13.5px;color:#6e6e88;background:var(--astrakuc-soft);padding:7px 14px;border-radius:999px;margin-top:4px;}\n#astrakuc-root .astrakuc-since svg{flex-shrink:0;}\n\n\/* Grille de problemes *\/\n#astrakuc-root .astrakuc-prob{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:28px;}\n#astrakuc-root .astrakuc-prob.astrakuc-c2{grid-template-columns:repeat(2,1fr);}\n#astrakuc-root .astrakuc-prob.astrakuc-c4{grid-template-columns:repeat(4,1fr);}\n#astrakuc-root .astrakuc-prob-item{background:var(--astrakuc-white);border-radius:16px;padding:24px;border:1px solid #dbeef4;}\n#astrakuc-root .astrakuc-prob-item .astrakuc-ico{font-size:26px;display:block;margin-bottom:10px;line-height:1;}\n#astrakuc-root .astrakuc-prob-item h4{margin-bottom:8px;font-size:19px;}\n#astrakuc-root .astrakuc-prob-item p{font-size:15px;color:#4a4a68;margin:0;}\n\n\/* Piliers \/ actions *\/\n#astrakuc-root .astrakuc-pillars{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:32px;}\n#astrakuc-root .astrakuc-pillars.astrakuc-c3{grid-template-columns:repeat(3,1fr);}\n#astrakuc-root .astrakuc-pillar{\n  background:var(--astrakuc-white);border:1px solid #e7e7f2;border-radius:var(--astrakuc-radius);\n  padding:30px;box-shadow:var(--astrakuc-shadow);transition:transform .35s ease,box-shadow .35s ease;\n}\n#astrakuc-root .astrakuc-pillar:hover{transform:translateY(-5px);box-shadow:0 24px 60px rgba(15,15,61,.18);}\n#astrakuc-root .astrakuc-pnum,#astrakuc-root .astrakuc-picon{\n  font-family:'Outfit',sans-serif;font-weight:800;font-size:15px;color:var(--astrakuc-night);\n  background:var(--astrakuc-sun);width:42px;height:42px;border-radius:12px;\n  display:flex;align-items:center;justify-content:center;margin-bottom:16px;flex-shrink:0;\n}\n#astrakuc-root .astrakuc-picon svg{width:22px;height:22px;stroke:var(--astrakuc-night);fill:none;stroke-width:2;}\n#astrakuc-root .astrakuc-picon.astrakuc-emoji{font-size:22px;}\n#astrakuc-root .astrakuc-pillar h4{font-size:21px;}\n#astrakuc-root .astrakuc-pillar p{font-size:15.5px;color:#4a4a68;margin:0;}\n#astrakuc-root .astrakuc-pillar ul{margin:0;padding-left:20px;font-size:15.5px;color:#4a4a68;}\n#astrakuc-root .astrakuc-pillar li{margin-bottom:7px;}\n\n\/* Graphique *\/\n#astrakuc-root .astrakuc-graph{background:var(--astrakuc-white);border:1px solid #e7e7f2;border-radius:var(--astrakuc-radius);padding:clamp(20px,3vw,30px);box-shadow:var(--astrakuc-shadow);margin-top:30px;}\n#astrakuc-root .astrakuc-graph img,#astrakuc-root .astrakuc-gsc-shot{width:100%;height:auto;border-radius:14px;border:1px solid #e1e1ee;display:block;}\n#astrakuc-root .astrakuc-caption{text-align:center;font-size:13px;color:#6e6e88;margin:16px 0 0;font-style:italic;}\n#astrakuc-root .astrakuc-legend{display:flex;flex-wrap:wrap;gap:26px;margin-top:22px;}\n#astrakuc-root .astrakuc-legend-item{display:flex;align-items:center;gap:10px;font-size:15px;color:#4a4a68;}\n#astrakuc-root .astrakuc-dot{width:12px;height:12px;border-radius:50%;flex-shrink:0;}\n#astrakuc-root .astrakuc-dot.astrakuc-start{background:#c8c9e6;}\n#astrakuc-root .astrakuc-dot.astrakuc-end{background:var(--astrakuc-cyan);}\n\n\/* Resultats sur fond navy *\/\n#astrakuc-root .astrakuc-global{background:var(--astrakuc-night);border-radius:28px;padding:clamp(30px,4vw,52px);color:var(--astrakuc-white);}\n#astrakuc-root .astrakuc-global h3{color:var(--astrakuc-white);}\n#astrakuc-root .astrakuc-global p{color:#c8c9e6;max-width:760px;}\n#astrakuc-root .astrakuc-global-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px;}\n#astrakuc-root .astrakuc-global-grid.astrakuc-c4{grid-template-columns:repeat(4,1fr);}\n#astrakuc-root .astrakuc-global-grid.astrakuc-c2{grid-template-columns:repeat(2,1fr);}\n#astrakuc-root .astrakuc-gcard{background:rgba(255,255,255,.05);border:1px solid rgba(90,231,222,.22);border-radius:16px;padding:26px;}\n#astrakuc-root .astrakuc-gcard .astrakuc-big{font-family:'Outfit',sans-serif;font-weight:800;font-size:clamp(30px,4vw,44px);color:var(--astrakuc-cyan);line-height:1;}\n#astrakuc-root .astrakuc-gcard .astrakuc-sub{font-size:14.5px;color:var(--astrakuc-white);margin-top:10px;font-weight:600;}\n#astrakuc-root .astrakuc-gcard .astrakuc-note{font-size:13px;color:#9a9ab8;margin-top:5px;}\n#astrakuc-root .astrakuc-gcard.astrakuc-sun .astrakuc-big{color:var(--astrakuc-sun);}\n\n\/* Cartes site (reseau multi-sites) *\/\n#astrakuc-root .astrakuc-sites{display:grid;grid-template-columns:1fr;gap:26px;margin-top:34px;}\n#astrakuc-root .astrakuc-site{border:1px solid #e7e7f2;border-radius:var(--astrakuc-radius);overflow:hidden;background:var(--astrakuc-white);box-shadow:var(--astrakuc-shadow);}\n#astrakuc-root .astrakuc-site-body{padding:30px clamp(24px,3vw,40px);}\n#astrakuc-root .astrakuc-site-body h4{font-size:23px;margin-bottom:4px;display:flex;align-items:center;gap:12px;flex-wrap:wrap;}\n#astrakuc-root .astrakuc-site-niche{font-size:14px;color:#6e6e88;margin-bottom:20px;}\n#astrakuc-root .astrakuc-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-bottom:22px;}\n#astrakuc-root .astrakuc-kpi{background:var(--astrakuc-soft);border-radius:14px;padding:18px 14px;text-align:center;}\n#astrakuc-root .astrakuc-kpi .astrakuc-k-now{font-family:'Outfit',sans-serif;font-weight:800;font-size:27px;color:var(--astrakuc-night);line-height:1;}\n#astrakuc-root .astrakuc-kpi .astrakuc-k-lab{font-size:12px;color:#6e6e88;margin:6px 0 4px;text-transform:uppercase;letter-spacing:.3px;}\n#astrakuc-root .astrakuc-kpi .astrakuc-k-old{font-size:12.5px;color:#6e6e88;}\n#astrakuc-root .astrakuc-kpi .astrakuc-k-up{color:#06775b;font-weight:600;}\n#astrakuc-root .astrakuc-gsc-shot{margin:8px 0 22px;}\n#astrakuc-root .astrakuc-site-link{display:inline-flex;align-items:center;gap:8px;font-family:'Outfit',sans-serif;font-weight:700;font-size:15px;color:var(--astrakuc-night);text-decoration:none;border-bottom:3px solid var(--astrakuc-sun);padding-bottom:2px;}\n\n\/* Chronologie *\/\n#astrakuc-root .astrakuc-tl{max-width:820px;margin:34px auto 0;}\n#astrakuc-root .astrakuc-tl-step{display:flex;gap:22px;align-items:flex-start;margin-bottom:20px;}\n#astrakuc-root .astrakuc-tl-dot{width:52px;min-width:52px;height:52px;border-radius:14px;background:var(--astrakuc-night);color:var(--astrakuc-sun);display:flex;align-items:center;justify-content:center;font-family:'Outfit',sans-serif;font-weight:800;font-size:14px;text-align:center;line-height:1.1;padding:6px;}\n#astrakuc-root .astrakuc-tl-body{background:var(--astrakuc-white);border:1px solid #e7e7f2;border-radius:16px;padding:22px 24px;flex:1;box-shadow:0 8px 26px rgba(15,15,61,.06);}\n#astrakuc-root .astrakuc-tl-body h4{font-size:18px;margin-bottom:8px;}\n#astrakuc-root .astrakuc-tl-body p{font-size:15px;color:#4a4a68;margin:0;}\n#astrakuc-root .astrakuc-tl-metric{display:inline-block;background:var(--astrakuc-soft);color:var(--astrakuc-night);padding:4px 12px;border-radius:8px;font-size:13px;font-weight:600;margin-top:12px;}\n\n\/* Expert \/ citation sur fond navy *\/\n#astrakuc-root .astrakuc-expert{display:flex;align-items:center;gap:22px;background:var(--astrakuc-night);border-radius:var(--astrakuc-radius);padding:26px 30px;margin-top:32px;color:var(--astrakuc-white);flex-wrap:wrap;}\n#astrakuc-root .astrakuc-expert img{width:84px;height:84px;border-radius:18px;object-fit:cover;border:3px solid var(--astrakuc-sun);flex-shrink:0;}\n#astrakuc-root .astrakuc-expert .astrakuc-exp-txt{flex:1;min-width:240px;}\n#astrakuc-root .astrakuc-expert h4{color:var(--astrakuc-white);margin-bottom:4px;}\n#astrakuc-root .astrakuc-expert span.astrakuc-role{color:var(--astrakuc-cyan);font-weight:600;font-size:14px;display:block;margin-bottom:8px;}\n#astrakuc-root .astrakuc-expert p{color:#c8c9e6;font-size:15px;margin:0;}\n\n\/* Bloc doux : temoignage, saisonnalite *\/\n#astrakuc-root .astrakuc-season{background:var(--astrakuc-soft);border-radius:var(--astrakuc-radius);padding:clamp(28px,4vw,48px);}\n#astrakuc-root .astrakuc-quote{border-left:4px solid var(--astrakuc-cyan);padding-left:22px;font-size:18px;color:#3a3a5c;margin-top:20px;}\n#astrakuc-root .astrakuc-quote + .astrakuc-quote{margin-top:26px;}\n#astrakuc-root .astrakuc-quote-who{display:block;margin-top:14px;font-family:'Outfit',sans-serif;font-weight:700;font-size:15px;color:var(--astrakuc-night);}\n\n\/* CTA *\/\n#astrakuc-root .astrakuc-cta{background:linear-gradient(135deg,var(--astrakuc-night),#1c1c5e);border-radius:28px;padding:clamp(36px,5vw,60px);text-align:center;color:var(--astrakuc-white);position:relative;overflow:hidden;}\n#astrakuc-root .astrakuc-cta::before{content:\"\";position:absolute;left:-40px;bottom:-40px;width:220px;height:220px;background:radial-gradient(circle,rgba(255,239,94,.22),transparent 70%);}\n#astrakuc-root .astrakuc-cta h3{color:var(--astrakuc-white);max-width:680px;margin:0 auto 14px;position:relative;z-index:2;}\n#astrakuc-root .astrakuc-cta p{color:#c8c9e6;max-width:560px;margin:0 auto 28px;position:relative;z-index:2;}\n#astrakuc-root .astrakuc-btn{display:inline-flex;align-items:center;gap:10px;background:var(--astrakuc-sun);color:var(--astrakuc-night);font-family:'Outfit',sans-serif;font-weight:800;font-size:17px;text-decoration:none;padding:18px 38px;border-radius:14px;position:relative;z-index:2;transition:transform .25s ease,box-shadow .25s ease;}\n#astrakuc-root .astrakuc-btn:hover{transform:translateY(-3px);box-shadow:0 16px 36px rgba(255,239,94,.4);}\n#astrakuc-root .astrakuc-btn svg{width:20px;height:20px;stroke:currentColor;fill:none;stroke-width:2.5;}\n\n\/* Bloc auteur *\/\n#astrakuc-root .astrakuc-author{display:flex;gap:24px;align-items:flex-start;background:var(--astrakuc-white);border:1px solid #e7e7f2;border-radius:var(--astrakuc-radius);padding:30px;margin-top:50px;box-shadow:var(--astrakuc-shadow);flex-wrap:wrap;}\n#astrakuc-root .astrakuc-author img{width:96px;height:96px;border-radius:20px;object-fit:cover;flex-shrink:0;}\n#astrakuc-root .astrakuc-au-body{flex:1;min-width:260px;}\n#astrakuc-root .astrakuc-author h4{margin-bottom:2px;}\n#astrakuc-root .astrakuc-au-role{color:var(--astrakuc-night);background:var(--astrakuc-soft);font-weight:600;font-size:13px;display:inline-block;padding:3px 12px;border-radius:999px;margin-bottom:12px;}\n#astrakuc-root .astrakuc-author p{font-size:15px;color:#4a4a68;margin:0 0 10px;}\n#astrakuc-root .astrakuc-author a{font-weight:600;color:var(--astrakuc-night);display:inline-flex;align-items:center;gap:7px;}\n#astrakuc-root .astrakuc-author a svg{width:18px;height:18px;fill:currentColor;}\n#astrakuc-root .astrakuc-authors{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:50px;}\n#astrakuc-root .astrakuc-authors .astrakuc-author{margin-top:0;}\n\n\/* Graphique en barres (progression mois par mois) *\/\n#astrakuc-root .astrakuc-bars{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;align-items:end;height:230px;margin:28px 0 10px;}\n#astrakuc-root .astrakuc-bars.astrakuc-c4{grid-template-columns:repeat(4,1fr);}\n#astrakuc-root .astrakuc-bars.astrakuc-c6{grid-template-columns:repeat(6,1fr);}\n#astrakuc-root .astrakuc-bar{display:flex;flex-direction:column;justify-content:flex-end;align-items:center;height:100%;}\n#astrakuc-root .astrakuc-bar .astrakuc-bar-fill{width:100%;max-width:74px;background:var(--astrakuc-cyan);border-radius:12px 12px 0 0;position:relative;transition:height .8s ease;}\n#astrakuc-root .astrakuc-bar.astrakuc-peak .astrakuc-bar-fill{background:var(--astrakuc-sun);}\n#astrakuc-root .astrakuc-bar .astrakuc-bar-val{font-family:'Outfit',sans-serif;font-weight:800;font-size:15px;color:var(--astrakuc-night);margin-bottom:8px;}\n#astrakuc-root .astrakuc-bar .astrakuc-bar-lab{font-size:13px;color:#6e6e88;margin-top:10px;font-weight:600;}\n\n\/* Bloc sombre secondaire : focus GEO, mise en avant d'une requete *\/\n#astrakuc-root 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ease;}\n#astrakuc-root .astrakuc-reveal.astrakuc-in{opacity:1;transform:none;}\n\n\/* Responsive *\/\n@media(max-width:980px){\n  #astrakuc-root .astrakuc-global-grid,#astrakuc-root .astrakuc-global-grid.astrakuc-c4{grid-template-columns:repeat(2,1fr);}\n  #astrakuc-root .astrakuc-ctx-grid{grid-template-columns:1fr;gap:26px;}\n  #astrakuc-root .astrakuc-client,#astrakuc-root .astrakuc-ctx-txt{order:0;}\n  #astrakuc-root .astrakuc-prob.astrakuc-c4{grid-template-columns:repeat(2,1fr);}\n  #astrakuc-root .astrakuc-authors{grid-template-columns:1fr;}\n}\n@media(max-width:880px){\n  #astrakuc-root .astrakuc-hero-stats,#astrakuc-root .astrakuc-hero-stats.astrakuc-c3{grid-template-columns:repeat(2,1fr);}\n  #astrakuc-root .astrakuc-prob,#astrakuc-root .astrakuc-prob.astrakuc-c2,#astrakuc-root .astrakuc-pillars,#astrakuc-root .astrakuc-pillars.astrakuc-c3{grid-template-columns:1fr;}\n}\n@media(max-width:480px){\n  #astrakuc-root{font-size:16px;}\n  #astrakuc-root .astrakuc-hero-stats,#astrakuc-root .astrakuc-global-grid,#astrakuc-root .astrakuc-global-grid.astrakuc-c4,#astrakuc-root .astrakuc-prob.astrakuc-c4,#astrakuc-root .astrakuc-kpis{grid-template-columns:1fr;}\n  #astrakuc-root .astrakuc-tl-step{gap:14px;}\n}\n\n@media(max-width:600px){\n  #astrakuc-root .astrakuc-bars{height:180px;gap:8px;}\n  #astrakuc-root .astrakuc-bar .astrakuc-bar-val{font-size:12px;}\n  #astrakuc-root .astrakuc-query{flex-direction:column;align-items:flex-start;gap:10px;}\n}\n<\/style>\n\n<div id=\"astrakuc-root\">\n  <div class=\"astrakuc-topspacer\"><\/div>\n\n  <section class=\"astrakuc-hero astrakuc-reveal\">\n    <span class=\"astrakuc-badge\">Case study - SEO<\/span>\n    <h1>Comment Trackstone <span class=\"astrakuc-hl\">surpassed its records<\/span> after a Google update<\/h1>\n    <p>From Crisis to Growth: A Comprehensive SEO Strategy to Transform Visibility Loss into Record Success<\/p>\n    <div class=\"astrakuc-hero-stats astrakuc-c3\">\n      <div class=\"astrakuc-hstat\"><span class=\"astrakuc-num\">+60%<\/span><span class=\"astrakuc-lab\">Traffic growth<\/span><\/div>\n      <div class=\"astrakuc-hstat\"><span class=\"astrakuc-num\">4 months<\/span><span class=\"astrakuc-lab\">To reverse the trend<\/span><\/div>\n      <div class=\"astrakuc-hstat\"><span class=\"astrakuc-num\">1000+<\/span><span class=\"astrakuc-lab\">Daily clicks<\/span><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"astrakuc-section astrakuc-reveal\">\n    <span class=\"astrakuc-badge\">Context<\/span>\n    <h3>A Google update that changes everything<\/h3>\n    <div class=\"astrakuc-context\">\n      <div class=\"astrakuc-ctx-grid\">\n        <div class=\"astrakuc-client\">\n          <h4>Trackstone<\/h4>\n          <div class=\"astrakuc-tags\">\n            <a class=\"astrakuc-site-tag\" href=\"https:\/\/astrak.agency\/en\/real-estate-seo-agency\/\">Real estate SEO <span aria-hidden=\"true\">\u2192<\/span><\/a>\n          <\/div>\n          <figure class=\"astrakuc-shot\"><img data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2026\/07\/use-case-trackstone.jpg\" alt=\"Trackstone website home page\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1440px; --smush-placeholder-aspect-ratio: 1440\/810;\"><\/figure>\n          <figure class=\"astrakuc-shot\" style=\"margin-bottom:0;\"><img data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-105748.png\" alt=\"Trackstone Traffic Growth - Ahrefs\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1435px; --smush-placeholder-aspect-ratio: 1435\/412;\"><\/figure>\n        <\/div>\n        <div class=\"astrakuc-ctx-txt\">\n          <p class=\"astrakuc-lead\"><a href=\"https:\/\/www.trackstone.fr\/\" target=\"_blank\" rel=\"noopener\">Trackstone, a real estate investment platform<\/a>, contacts us in March 2025 to optimize their content. But the March Google update hits hard.<\/p>\n          <div class=\"astrakuc-prob-item\">\n            <span class=\"astrakuc-ico\">Warning<\/span>\n            <h4>The real problem: loss of visibility without loss of position<\/h4>\n            <p>Trackstone depended on 2-3 top-performing articles that generated <strong>more than 50% of the total site traffic<\/strong>. Google's March 2025 update changed the SERP in unexpected ways.<\/p>\n            <p><strong>What happened:<\/strong> Google has integrated new modules (People Also Ask, featured snippets, etc.) above the organic results. Without losing position against the competition, Trackstone was visually \u00abpushed down\u00bb on the page.<\/p>\n            <p><strong>Result:<\/strong> A massive drop in the click-through rate (CTR) on their flagship articles, resulting in a 30% loss of overall traffic, despite organic positions being maintained.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"astrakuc-section astrakuc-reveal\">\n    <span class=\"astrakuc-badge\">Chronology<\/span>\n    <h3>From the fall to the breakthrough<\/h3>\n    <div class=\"astrakuc-tl\">\n      <div class=\"astrakuc-tl-step\"><div class=\"astrakuc-tl-dot\">February 2025<\/div><div class=\"astrakuc-tl-body\"><h4>Initial performance<\/h4><p>Trackstone reached its best historical month with an average of 900 clicks per day. The blog on Contentful is performing well, but a strong reliance on a few key articles creates a vulnerability.<\/p><\/div><\/div>\n      <div class=\"astrakuc-tl-step\"><div class=\"astrakuc-tl-dot\">March 2025<\/div><div class=\"astrakuc-tl-body\"><h4>The sudden drop<\/h4><p>The March Google update hits: PAA boxes and featured snippets appear above organic results. A 30% loss in organic traffic, the site drops to 750 daily clicks. Diagnosis: Javascript issues, misconfigured robots.txt, excessive reliance on a few content pieces.<\/p><\/div><\/div>\n      <div class=\"astrakuc-tl-step\"><div class=\"astrakuc-tl-dot\">March - June 2025<\/div><div class=\"astrakuc-tl-body\"><h4>Technical reconstruction<\/h4><p>Intensive work on the foundations: JavaScript error correction, crawl optimization, internal linking redesign, content diversification to reduce reliance on flagship articles.<\/p><\/div><\/div>\n      <div class=\"astrakuc-tl-step\"><div class=\"astrakuc-tl-dot\">July 2025<\/div><div class=\"astrakuc-tl-body\"><h4>Overshoot<\/h4><p>The efforts are paying off: Trackstone is breaking its old records with over 1000 daily clicks, a +60% increase compared to April's performance. Content diversification ensures sustainable growth.<\/p><\/div><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"astrakuc-section astrakuc-reveal\">\n    <span class=\"astrakuc-badge\">Our approach<\/span>\n    <h3>A three-pillar SEO strategy<\/h3>\n    <p class=\"astrakuc-lead\">To transform Trackstone's situation, we have deployed a comprehensive strategy combining technical, content, and link building.<\/p>\n    <div class=\"astrakuc-pillars astrakuc-c3\">\n      <div class=\"astrakuc-pillar\"><div class=\"astrakuc-picon\">&lt;\/&gt;<\/div><h4>SEO Technique<\/h4>\n        <ul><li>In-depth audit of the Javascript framework<\/li><li>Correction of robots.txt blocking crawl<\/li><li>Server-side rendering (SSR) optimization<\/li><li>Improvement of crawl and indexation rate<\/li><li>Error resolution <a href=\"https:\/\/astrak.agency\/en\/title-tag\/\">title tags<\/a><\/li><\/ul>\n        <p style=\"margin-top:14px;\"><a class=\"astrakuc-link\" href=\"https:\/\/astrak.agency\/en\/technical-seo-agency\/\">Our Technical SEO Offer \u2192<\/a><\/p><\/div>\n      <div class=\"astrakuc-pillar\"><div class=\"astrakuc-picon\">H\u2081<\/div><h4>Content Strategy<\/h4>\n        <ul><li>Diversification of high-performing content<\/li><li>Writing 10-15 optimized articles per month<\/li><li>Enriching city pages with expert content<\/li><li>Creation of thematic semantic cocoons<\/li><li>Optimizing strategic internal links<\/li><\/ul>\n        <p style=\"margin-top:14px;\"><a class=\"astrakuc-link\" href=\"https:\/\/astrak.agency\/en\/seo-content-agency\/\">Our SEO content writing offer \u2192<\/a> <a class=\"astrakuc-link\" href=\"https:\/\/astrak.agency\/en\/semantic-seo-keyword\/\">What is a semantic silo<\/a><\/p><\/div>\n      <div class=\"astrakuc-pillar\"><div class=\"astrakuc-picon astrakuc-emoji\">\ud83d\udd17<\/div><h4>Strategic Netlinking<\/h4>\n        <ul><li>Acquisition of targeted quality backlinks<\/li><li>Closing the gap with competitors<\/li><li>Mix of homepage links and deep linking<\/li><li>Optimization for LLM citations<\/li><li>Strengthening brand awareness<\/li><\/ul>\n        <p style=\"margin-top:14px;\"><a class=\"astrakuc-link\" href=\"https:\/\/astrak.agency\/en\/link-building-agency\/\">Our netlinking offer \u2192<\/a> <a class=\"astrakuc-link\" href=\"https:\/\/astrak.agency\/en\/geo-agency\/\">Our GEO offer \u2192<\/a><\/p><\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"astrakuc-section astrakuc-reveal\">\n    <div class=\"astrakuc-global\">\n      <span class=\"astrakuc-badge\">Results<\/span>\n      <h3>Performances that speak for themselves<\/h3>\n      <p>Thanks to a rigorous technical approach and a diversified content strategy, Trackstone not only recovered its traffic, but set new records.<\/p>\n      <p aria-hidden=\"true\" style=\"color:#5AE7DE;font-weight:700;margin:0;\">\u203a\u203a \u203a\u203a \u203a\u203a \u203a\u203a<\/p>\n    <\/div>\n    <div class=\"astrakuc-season\" style=\"margin-top:26px;\">\n      <span class=\"astrakuc-badge\">Customer Testimonial<\/span>\n      <div class=\"astrakuc-quote\">Frankly, it's great to see the increase in traffic. In the middle of summer, which is usually a slow month, we had our biggest month ever in terms of bids accepted. There's clearly a strong correlation with SEO performance.\n        <span class=\"astrakuc-quote-who\">N \u00b7 Nina Moritz \u00b7 CMO at Trackstone<\/span>\n      <\/div>\n      <div class=\"astrakuc-quote\">More than 25% additional traffic compared to last month. We exceeded the 30,000 clicks we had set as our goal. With back-to-school season and the increasing search volume, I think we'll continue on this momentum.<\/div>\n      <figure class=\"astrakuc-shot astrakuc-petit\" style=\"margin:26px auto 0;\"><img data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-143536.png\" alt=\"Trackstone Customer Testimonial\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 824px; --smush-placeholder-aspect-ratio: 824\/815;\"><\/figure>\n    <\/div>\n  <\/section>\n\n  <section class=\"astrakuc-section astrakuc-reveal\">\n    <div class=\"astrakuc-cta\">\n      <h3>Ready to accelerate your SEO?<\/h3>\n      <p>Let's discuss your project and see how to turn your goals into measurable results.<\/p>\n      <a class=\"astrakuc-btn\" href=\"https:\/\/astrak.agency\/en\/contact\/\">Book a free audit\n        <svg viewbox=\"0 0 24 24\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <div class=\"astrakuc-author astrakuc-reveal\">\n    <img data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/07\/nicolas.jpeg\" alt=\"Nicolas - Technical SEO Expert\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\">\n    <div class=\"astrakuc-au-body\">\n      <span class=\"astrakuc-badge\" style=\"margin-bottom:14px;\">The Expert \u00b7 The specialist behind the success<\/span>\n      <h4>Nicholas<\/h4>\n      <span class=\"astrakuc-au-role\">Expert SEO Technique<\/span>\n      <p>This project was managed by Nicolas, our technical SEO expert, who specializes in solving complex problems.<\/p>\n      <p>Specializing in the technical optimization of complex sites, Nicolas has a perfect command of modern Javascript frameworks and crawling issues. His expertise was decisive in identifying and resolving the technical flaws affecting Trackstone.<\/p>\n      <a href=\"https:\/\/www.linkedin.com\/in\/sancheznicolas-lyon\/\" target=\"_blank\" rel=\"noopener\">\n        <svg viewbox=\"0 0 24 24\"><path d=\"M19 0h-14c-2.761 0-5 2.239-5 5v14c0 2.761 2.239 5 5 5h14c2.762 0 5-2.239 5-5v-14c0-2.761-2.238-5-5-5zm-11 19h-3v-11h3v11zm-1.5-12.268c-.966 0-1.75-.79-1.75-1.764s.784-1.764 1.75-1.764 1.75.79 1.75 1.764-.783 1.764-1.75 1.764zm13.5 12.268h-3v-5.604c0-3.368-4-3.113-4 0v5.604h-3v-11h3v1.765c1.396-2.586 7-2.777 7 2.476v6.759z\"><\/path><\/svg>\n        View LinkedIn profile\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  var root=document.getElementById('astrakuc-root');\n  if(!root||!('IntersectionObserver' in window))return;\n  var els=root.querySelectorAll('.astrakuc-reveal');\n  var obs=new IntersectionObserver(function(entries){\n    entries.forEach(function(e){\n      if(e.isIntersecting){e.target.classList.add('astrakuc-in');obs.unobserve(e.target);}\n    });\n  },{threshold:.12});\n  els.forEach(function(el){obs.observe(el);});\n})();\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Case Study \u00b7 SEO: How Trackstone Broke Its Records After a Google Update\u2014From Crisis to Growth: A Comprehensive SEO Strategy to Turn a Loss of Visibility into Record-Breaking Success +60% Traffic Growth in 4 Months To Reverse the Trend 1,000+ Daily Clicks The Background A Google update that changes \u2026 <a title=\"Use-Case Trackstone\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/trackstone\/\" aria-label=\"Read more about Use-Case Trackstone\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-44620","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use-Case Trackstone - Astrak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/trackstone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use-Case Trackstone - Astrak\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de Cas \u00b7 SEO Comment Trackstone a d\u00e9pass\u00e9 ses records apr\u00e8s une mise \u00e0 jour Google De la crise \u00e0 la croissance : strat\u00e9gie SEO compl\u00e8te pour transformer une perte de visibilit\u00e9 en succ\u00e8s record +60%Croissance du trafic 4 moisPour inverser la tendance 1000+Clics quotidiens Le Contexte Une mise \u00e0 jour Google qui change ... 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