{"id":44620,"date":"2025-11-07T07:55:35","date_gmt":"2025-11-07T07:55:35","guid":{"rendered":"https:\/\/astrak.agency\/?page_id=44620"},"modified":"2026-10-15T06:25:11","modified_gmt":"2026-10-15T06:25:11","slug":"trackstone","status":"publish","type":"page","link":"https:\/\/astrak.agency\/en\/trackstone\/","title":{"rendered":"Use-Case Trackstone"},"content":{"rendered":"
\n
<\/div>\n\n
\n Case study \u00b7 SEO<\/span>\n

How Trackstone surpassed its records<\/span> after a Google update<\/h1>\n

From Crisis to Growth: A Comprehensive SEO Strategy to Transform Visibility Loss into Record Success<\/p>\n

\n
+60%<\/span>Since the low point of April 2025, or +11% above the February record<\/span><\/div>\n
4 months<\/span>To reverse the trend<\/span><\/div>\n
1000+<\/span>Daily clicks<\/span><\/div>\n <\/div>\n <\/section>\n\n
\n Context<\/span>\n

A Google update that changes everything<\/h3>\n
\n
\n
\n

Trackstone<\/h4>\n
\n Real estate SEO \u2192<\/span><\/a>\n <\/div>\n
\"Trackstone<\/figure>\n
\"Trackstone<\/figure>\n <\/div>\n
\n

Trackstone, a real estate investment platform<\/a>, contacts us in March 2025 to optimize their content. But the March Google update hits hard.<\/p>\n

\n <\/svg><\/span>\n

The real problem: loss of visibility without loss of position<\/h4>\n

Trackstone depended on 2-3 top-performing articles that generated more than 50% of the total site traffic<\/strong>. Google's March 2025 update changed the SERP in unexpected ways.<\/p>\n

What happened:<\/strong> Google has integrated new modules (People Also Ask, featured snippets, etc.) above the organic results. Without losing position against the competition, Trackstone was visually \u00abpushed down\u00bb on the page.<\/p>\n

Result:<\/strong> A massive drop in the click-through rate (CTR) on their flagship articles, resulting in a 30% loss of overall traffic, despite organic positions being maintained.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

\n Chronology<\/span>\n

From the fall to the breakthrough<\/h3>\n
\n
February 2025<\/div>

Initial performance<\/h4>

Trackstone reached its best historical month with an average of 900 clicks per day. The blog on Contentful is performing well, but a strong reliance on a few key articles creates a vulnerability.<\/p><\/div><\/div>\n

March 2025<\/div>

The sudden drop<\/h4>

The March Google update hits: PAA boxes and featured snippets appear above organic results. A 30% loss in organic traffic, the site drops to 750 daily clicks. Diagnosis: Javascript issues, misconfigured robots.txt, excessive reliance on a few content pieces.<\/p><\/div><\/div>\n

March - June 2025<\/div>

Technical reconstruction<\/h4>

Intensive work on the foundations: JavaScript error correction, crawl optimization, internal linking redesign, content diversification to reduce reliance on flagship articles.<\/p><\/div><\/div>\n

July 2025<\/div>

Overshoot<\/h4>

The efforts are paying off: Trackstone is breaking its old records with over 1000 daily clicks, a +60% increase compared to April's performance. Content diversification ensures sustainable growth.<\/p><\/div><\/div>\n <\/div>\n <\/section>\n\n

\n Our approach<\/span>\n

A three-pillar SEO strategy<\/h3>\n

To transform Trackstone's situation, we have deployed a comprehensive strategy combining technical, content, and link building.<\/p>\n

\n
<\/><\/div>

SEO Technique<\/h4>\n