{"id":44620,"date":"2025-11-07T07:55:35","date_gmt":"2025-11-07T07:55:35","guid":{"rendered":"https:\/\/astrak.agency\/?page_id=44620"},"modified":"2025-11-20T09:45:15","modified_gmt":"2025-11-20T09:45:15","slug":"trackstone","status":"publish","type":"page","link":"https:\/\/astrak.agency\/en\/trackstone\/","title":{"rendered":"Use-Case Trackstone"},"content":{"rendered":"<style>\n\/* Reset et styles de base pour le use case Trackstone *\/\n.astrak-case-trackstone * {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n.astrak-case-trackstone {\n  font-family: 'Poppins', -apple-system, BlinkMacSystemFont, sans-serif;\n  color: #0F0F3D;\n  line-height: 1.6;\n}\n\n\/* Hero Section *\/\n.astrak-trackstone-hero {\n  background: linear-gradient(135deg, #0F0F3D 0%, #1a1a5e 100%);\n  padding: 80px 20px;\n  text-align: center;\n  position: relative;\n  overflow: hidden;\n}\n\n.astrak-trackstone-hero::before {\n  content: '';\n  position: absolute;\n  top: -50%;\n  right: -10%;\n  width: 600px;\n  height: 600px;\n  background: rgba(94, 231, 222, 0.05);\n  border-radius: 50%;\n  z-index: 0;\n}\n\n.astrak-trackstone-hero::after {\n  content: '';\n  position: absolute;\n  bottom: -30%;\n  left: -5%;\n  width: 500px;\n  height: 500px;\n  background: rgba(255, 239, 94, 0.05);\n  border-radius: 50%;\n  z-index: 0;\n}\n\n.astrak-trackstone-hero-content {\n  max-width: 1200px;\n  margin: 0 auto;\n  position: relative;\n  z-index: 1;\n}\n\n.astrak-trackstone-label {\n  display: inline-block;\n  background: rgba(255, 239, 94, 0.2);\n  color: #FFEF5E;\n  padding: 8px 24px;\n  border-radius: 30px;\n  font-size: 14px;\n  font-weight: 600;\n  margin-bottom: 24px;\n  text-transform: uppercase;\n  letter-spacing: 1px;\n}\n\n.astrak-trackstone-hero h1 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 48px;\n  line-height: 1.2;\n  color: #FFFFFF;\n  margin-bottom: 24px;\n}\n\n.astrak-trackstone-hero h1 span {\n  color: #FFEF5E;\n}\n\n.astrak-trackstone-hero-subtitle {\n  font-size: 20px;\n  color: rgba(255, 255, 255, 0.9);\n  margin-bottom: 40px;\n  max-width: 800px;\n  margin-left: auto;\n  margin-right: auto;\n}\n\n.astrak-trackstone-stats {\n  display: flex;\n  justify-content: center;\n  gap: 48px;\n  flex-wrap: wrap;\n  margin-top: 48px;\n}\n\n.astrak-trackstone-stat {\n  text-align: center;\n}\n\n.astrak-trackstone-stat-number {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 48px;\n  color: #FFEF5E;\n  display: block;\n  line-height: 1;\n  margin-bottom: 8px;\n}\n\n.astrak-trackstone-stat-label {\n  font-size: 16px;\n  color: rgba(255, 255, 255, 0.8);\n}\n\n\/* Challenge Section *\/\n.astrak-trackstone-challenge {\n  padding: 80px 20px;\n  background: #F8F9FA;\n}\n\n.astrak-trackstone-section-content {\n  max-width: 1200px;\n  margin: 0 auto;\n}\n\n.astrak-trackstone-section-header {\n  text-align: center;\n  margin-bottom: 60px;\n}\n\n.astrak-trackstone-section-tag {\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n  color: #5AE7DE;\n  font-size: 14px;\n  font-weight: 600;\n  text-transform: uppercase;\n  letter-spacing: 1px;\n  margin-bottom: 16px;\n}\n\n.astrak-trackstone-chevron {\n  color: #FFEF5E;\n  font-size: 18px;\n  font-weight: 700;\n}\n\n.astrak-trackstone-section-header h2 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 40px;\n  color: #0F0F3D;\n  margin-bottom: 16px;\n}\n\n.astrak-trackstone-section-header p {\n  font-size: 18px;\n  color: #666;\n  max-width: 700px;\n  margin: 0 auto;\n}\n\n.astrak-trackstone-problem-highlight {\n  background: white;\n  padding: 40px;\n  border-radius: 16px;\n  box-shadow: 0 4px 20px rgba(15, 15, 61, 0.08);\n  margin-bottom: 48px;\n  border-left: 4px solid #FFEF5E;\n}\n\n.astrak-trackstone-problem-highlight h3 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 24px;\n  color: #0F0F3D;\n  margin-bottom: 16px;\n  display: flex;\n  align-items: center;\n  gap: 12px;\n}\n\n.astrak-trackstone-problem-icon {\n  width: 40px;\n  height: 40px;\n  background: #FFEF5E;\n  border-radius: 8px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  font-size: 20px;\n  flex-shrink: 0;\n}\n\n.astrak-trackstone-problem-highlight p {\n  color: #666;\n  font-size: 16px;\n  line-height: 1.8;\n  margin-bottom: 12px;\n}\n\n.astrak-trackstone-problem-highlight p:last-child {\n  margin-bottom: 0;\n}\n\n.astrak-trackstone-problem-highlight strong {\n  color: #0F0F3D;\n  font-weight: 600;\n}\n\n.astrak-trackstone-timeline {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));\n  gap: 32px;\n  margin-top: 48px;\n}\n\n.astrak-trackstone-timeline-item {\n  background: white;\n  padding: 32px;\n  border-radius: 16px;\n  box-shadow: 0 4px 20px rgba(15, 15, 61, 0.08);\n  border-left: 4px solid #5AE7DE;\n  transition: transform 0.3s ease, box-shadow 0.3s ease;\n}\n\n.astrak-trackstone-timeline-item:hover {\n  transform: translateY(-4px);\n  box-shadow: 0 8px 30px rgba(15, 15, 61, 0.12);\n}\n\n.astrak-trackstone-timeline-date {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  color: #5AE7DE;\n  font-size: 14px;\n  text-transform: uppercase;\n  letter-spacing: 1px;\n  margin-bottom: 12px;\n}\n\n.astrak-trackstone-timeline-item h3 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 22px;\n  color: #0F0F3D;\n  margin-bottom: 12px;\n}\n\n.astrak-trackstone-timeline-item p {\n  color: #666;\n  font-size: 15px;\n  line-height: 1.7;\n}\n\n\/* Results Section *\/\n.astrak-trackstone-results {\n  padding: 80px 20px;\n  background: white;\n}\n\n.astrak-trackstone-results-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 40px;\n  margin-top: 48px;\n  align-items: center;\n}\n\n.astrak-trackstone-result-image {\n  border-radius: 16px;\n  overflow: hidden;\n  box-shadow: 0 8px 40px rgba(15, 15, 61, 0.12);\n}\n\n.astrak-trackstone-result-image img {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n\n.astrak-trackstone-testimonial {\n  background: linear-gradient(135deg, #0F0F3D 0%, #1a1a5e 100%);\n  padding: 48px;\n  border-radius: 16px;\n  position: relative;\n  overflow: hidden;\n}\n\n.astrak-trackstone-testimonial::before {\n  content: '\"';\n  position: absolute;\n  top: 20px;\n  left: 30px;\n  font-size: 120px;\n  font-family: Georgia, serif;\n  color: rgba(255, 239, 94, 0.1);\n  line-height: 1;\n}\n\n.astrak-trackstone-testimonial-content {\n  position: relative;\n  z-index: 1;\n}\n\n.astrak-trackstone-testimonial-text {\n  font-size: 18px;\n  line-height: 1.8;\n  color: rgba(255, 255, 255, 0.95);\n  margin-bottom: 24px;\n  font-style: italic;\n}\n\n.astrak-trackstone-testimonial-author {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n}\n\n.astrak-trackstone-testimonial-avatar {\n  width: 60px;\n  height: 60px;\n  border-radius: 50%;\n  background: #FFEF5E;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 24px;\n  color: #0F0F3D;\n}\n\n.astrak-trackstone-testimonial-details h4 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  color: #FFFFFF;\n  font-size: 18px;\n  margin-bottom: 4px;\n}\n\n.astrak-trackstone-testimonial-details p {\n  color: #5AE7DE;\n  font-size: 14px;\n}\n\n\/* Strategy Section *\/\n.astrak-trackstone-strategy {\n  padding: 80px 20px;\n  background: #0F0F3D;\n  position: relative;\n  overflow: hidden;\n}\n\n.astrak-trackstone-strategy::before {\n  content: '';\n  position: absolute;\n  top: -20%;\n  right: -10%;\n  width: 500px;\n  height: 500px;\n  background: rgba(94, 231, 222, 0.03);\n  border-radius: 50%;\n}\n\n.astrak-trackstone-section-header.astrak-light h2,\n.astrak-trackstone-section-header.astrak-light p {\n  color: #FFFFFF;\n}\n\n.astrak-trackstone-section-header.astrak-light p {\n  opacity: 0.9;\n}\n\n.astrak-trackstone-pillars {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n  gap: 32px;\n  margin-top: 48px;\n}\n\n.astrak-trackstone-pillar {\n  background: rgba(255, 255, 255, 0.05);\n  backdrop-filter: blur(10px);\n  padding: 40px 32px;\n  border-radius: 16px;\n  border: 1px solid rgba(255, 255, 255, 0.1);\n  transition: all 0.3s ease;\n}\n\n.astrak-trackstone-pillar:hover {\n  background: rgba(255, 255, 255, 0.08);\n  transform: translateY(-4px);\n  border-color: #5AE7DE;\n}\n\n.astrak-trackstone-pillar-icon {\n  width: 56px;\n  height: 56px;\n  background: #FFEF5E;\n  border-radius: 12px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-bottom: 24px;\n  font-size: 24px;\n}\n\n.astrak-trackstone-pillar h3 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 22px;\n  color: #FFFFFF;\n  margin-bottom: 16px;\n}\n\n.astrak-trackstone-pillar ul {\n  list-style: none;\n  padding: 0;\n}\n\n.astrak-trackstone-pillar ul li {\n  color: rgba(255, 255, 255, 0.8);\n  font-size: 15px;\n  padding-left: 24px;\n  position: relative;\n  margin-bottom: 12px;\n  line-height: 1.6;\n}\n\n.astrak-trackstone-pillar ul li::before {\n  content: '\u203a\u203a';\n  position: absolute;\n  left: 0;\n  color: #5AE7DE;\n  font-weight: 700;\n}\n\n\/* Expert Section *\/\n.astrak-trackstone-expert {\n  padding: 80px 20px;\n  background: white;\n}\n\n.astrak-trackstone-expert-card {\n  max-width: 900px;\n  margin: 48px auto 0;\n  background: linear-gradient(135deg, #F8F9FA 0%, #FFFFFF 100%);\n  border-radius: 20px;\n  padding: 48px;\n  box-shadow: 0 8px 40px rgba(15, 15, 61, 0.08);\n  display: grid;\n  grid-template-columns: 200px 1fr;\n  gap: 40px;\n  align-items: center;\n}\n\n.astrak-trackstone-expert-image {\n  position: relative;\n}\n\n.astrak-trackstone-expert-image::before {\n  content: '';\n  position: absolute;\n  top: -10px;\n  left: -10px;\n  right: 10px;\n  bottom: 10px;\n  background: linear-gradient(135deg, #FFEF5E 0%, #5AE7DE 100%);\n  border-radius: 16px;\n  z-index: 0;\n}\n\n.astrak-trackstone-expert-image img {\n  width: 100%;\n  height: auto;\n  border-radius: 16px;\n  position: relative;\n  z-index: 1;\n  display: block;\n}\n\n.astrak-trackstone-expert-info h3 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 28px;\n  color: #0F0F3D;\n  margin-bottom: 8px;\n}\n\n.astrak-trackstone-expert-role {\n  color: #5AE7DE;\n  font-weight: 600;\n  font-size: 16px;\n  margin-bottom: 16px;\n  text-transform: uppercase;\n  letter-spacing: 1px;\n}\n\n.astrak-trackstone-expert-bio {\n  color: #666;\n  font-size: 16px;\n  line-height: 1.7;\n  margin-bottom: 24px;\n}\n\n.astrak-trackstone-linkedin-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 8px;\n  background: #0F0F3D;\n  color: white;\n  padding: 12px 24px;\n  border-radius: 8px;\n  text-decoration: none;\n  font-weight: 600;\n  font-size: 14px;\n  transition: all 0.3s ease;\n}\n\n.astrak-trackstone-linkedin-btn:hover {\n  background: #1a1a5e;\n  transform: translateX(4px);\n  text-decoration: none;\n  color: white;\n}\n\n.astrak-trackstone-linkedin-btn svg {\n  width: 18px;\n  height: 18px;\n}\n\n\/* CTA Section *\/\n.astrak-trackstone-cta {\n  padding: 80px 20px;\n  background: linear-gradient(135deg, #FFEF5E 0%, #5AE7DE 100%);\n  text-align: center;\n  position: relative;\n  overflow: hidden;\n}\n\n.astrak-trackstone-cta::before {\n  content: '\u203a\u203a';\n  position: absolute;\n  top: 50%;\n  left: 10%;\n  transform: translateY(-50%) rotate(-15deg);\n  font-size: 200px;\n  font-weight: 700;\n  color: rgba(15, 15, 61, 0.05);\n}\n\n.astrak-trackstone-cta::after {\n  content: '\u203a\u203a';\n  position: absolute;\n  top: 50%;\n  right: 10%;\n  transform: translateY(-50%) rotate(15deg);\n  font-size: 200px;\n  font-weight: 700;\n  color: rgba(15, 15, 61, 0.05);\n}\n\n.astrak-trackstone-cta-content {\n  max-width: 800px;\n  margin: 0 auto;\n  position: relative;\n  z-index: 1;\n}\n\n.astrak-trackstone-cta h2 {\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 42px;\n  color: #0F0F3D;\n  margin-bottom: 24px;\n  line-height: 1.2;\n}\n\n.astrak-trackstone-cta p {\n  font-size: 20px;\n  color: #0F0F3D;\n  margin-bottom: 40px;\n  opacity: 0.9;\n}\n\n.astrak-trackstone-cta-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 12px;\n  background: #0F0F3D;\n  color: white;\n  padding: 18px 48px;\n  border-radius: 50px;\n  text-decoration: none;\n  font-family: 'Outfit', sans-serif;\n  font-weight: 700;\n  font-size: 18px;\n  transition: all 0.3s ease;\n  box-shadow: 0 8px 24px rgba(15, 15, 61, 0.3);\n}\n\n.astrak-trackstone-cta-btn:hover {\n  background: #1a1a5e;\n  transform: translateY(-2px);\n  box-shadow: 0 12px 32px rgba(15, 15, 61, 0.4);\n  text-decoration: none;\n  color: white;\n}\n\n.astrak-trackstone-cta-btn svg {\n  width: 20px;\n  height: 20px;\n  transition: transform 0.3s ease;\n}\n\n.astrak-trackstone-cta-btn:hover svg {\n  transform: translateX(4px);\n}\n\n\/* Responsive *\/\n@media (max-width: 968px) {\n  .astrak-trackstone-hero h1 {\n    font-size: 36px;\n  }\n  \n  .astrak-trackstone-hero-subtitle {\n    font-size: 18px;\n  }\n  \n  .astrak-trackstone-stat-number {\n    font-size: 36px;\n  }\n  \n  .astrak-trackstone-results-grid {\n    grid-template-columns: 1fr;\n  }\n  \n  .astrak-trackstone-expert-card {\n    grid-template-columns: 1fr;\n    text-align: center;\n  }\n  \n  .astrak-trackstone-expert-image {\n    max-width: 200px;\n    margin: 0 auto;\n  }\n  \n  .astrak-trackstone-section-header h2 {\n    font-size: 32px;\n  }\n  \n  .astrak-trackstone-cta h2 {\n    font-size: 32px;\n  }\n}\n\n@media (max-width: 640px) {\n  .astrak-trackstone-hero {\n    padding: 60px 20px;\n  }\n  \n  .astrak-trackstone-hero h1 {\n    font-size: 28px;\n  }\n  \n  .astrak-trackstone-stats {\n    gap: 32px;\n  }\n  \n  .astrak-trackstone-testimonial {\n    padding: 32px 24px;\n  }\n  \n  .astrak-trackstone-expert-card {\n    padding: 32px 24px;\n  }\n  \n  .astrak-trackstone-section-header h2 {\n    font-size: 28px;\n  }\n  \n  .astrak-trackstone-cta h2 {\n    font-size: 28px;\n  }\n  \n  .astrak-trackstone-cta::before,\n  .astrak-trackstone-cta::after {\n    display: none;\n  }\n  \n  .astrak-trackstone-problem-highlight h3 {\n    flex-direction: column;\n    align-items: flex-start;\n  }\n}\n<\/style>\n\n<div class=\"astrak-case-trackstone\">\n  \n  <!-- Hero Section -->\n  <section class=\"astrak-trackstone-hero\">\n    <div class=\"astrak-trackstone-hero-content\">\n      <span class=\"astrak-trackstone-label\">Case study - SEO<\/span>\n      <h1>Comment Trackstone <span>surpassed its records<\/span> after a Google update<\/h1>\n      <p class=\"astrak-trackstone-hero-subtitle\">From Crisis to Growth: A Comprehensive SEO Strategy to Transform Visibility Loss into Record Success<\/p>\n      \n      <div class=\"astrak-trackstone-stats\">\n        <div class=\"astrak-trackstone-stat\">\n          <span class=\"astrak-trackstone-stat-number\">+60%<\/span>\n          <span class=\"astrak-trackstone-stat-label\">Traffic growth<\/span>\n        <\/div>\n        <div class=\"astrak-trackstone-stat\">\n          <span class=\"astrak-trackstone-stat-number\">4 months<\/span>\n          <span class=\"astrak-trackstone-stat-label\">To reverse the trend<\/span>\n        <\/div>\n        <div class=\"astrak-trackstone-stat\">\n          <span class=\"astrak-trackstone-stat-number\">1000+<\/span>\n          <span class=\"astrak-trackstone-stat-label\">Daily clicks<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- Challenge Section -->\n  <section class=\"astrak-trackstone-challenge\">\n    <div class=\"astrak-trackstone-section-content\">\n      <div class=\"astrak-trackstone-section-header\">\n        <div class=\"astrak-trackstone-section-tag\">\n          <span class=\"astrak-trackstone-chevron\">\u203a\u203a<\/span>\n          Context\n        <\/div>\n        <h2>A Google update that changes everything<\/h2>\n        <p><a href=\"https:\/\/www.trackstone.fr\/\">Trackstone, a real estate investment platform<\/a>, contacts us in March 2025 to optimize their content. But the March Google update hits hard.<\/p>\n      <\/div>\n\n      <div class=\"astrak-trackstone-problem-highlight\">\n        <h3>\n          <span class=\"astrak-trackstone-problem-icon\">Warning<\/span>\n          The real problem: loss of visibility without loss of position\n        <\/h3>\n        <p>Trackstone depended on 2-3 top-performing articles that generated <strong>more than 50% of the total site traffic<\/strong>. Google's March 2025 update changed the SERP in unexpected ways.<\/p>\n        <p><strong>What happened:<\/strong> Google has integrated new modules (People Also Ask, featured snippets, etc.) above the organic results. Without losing position to the competition, Trackstone was visually \u00abpushed down\u00bb on the page.<\/p>\n        <p><strong>Result:<\/strong> A massive drop in the click-through rate (CTR) on their flagship articles, resulting in a 30% loss of overall traffic, despite organic positions being maintained.<\/p>\n      <\/div>\n\n      <div class=\"astrak-trackstone-timeline\">\n        <div class=\"astrak-trackstone-timeline-item\">\n          <div class=\"astrak-trackstone-timeline-date\">February 2025<\/div>\n          <h3>Initial performance<\/h3>\n          <p>Trackstone reached its best historical month with an average of 900 clicks per day. The blog on Contentful is performing well, but a strong reliance on a few key articles creates a vulnerability.<\/p>\n        <\/div>\n\n        <div class=\"astrak-trackstone-timeline-item\">\n          <div class=\"astrak-trackstone-timeline-date\">March 2025<\/div>\n          <h3>The sudden drop<\/h3>\n          <p>The March Google update hits: PAA boxes and featured snippets appear above organic results. A 30% loss in organic traffic, the site drops to 750 daily clicks. Diagnosis: Javascript issues, misconfigured robots.txt, excessive reliance on a few content pieces.<\/p>\n        <\/div>\n\n        <div class=\"astrak-trackstone-timeline-item\">\n          <div class=\"astrak-trackstone-timeline-date\">March - June 2025<\/div>\n          <h3>Technical reconstruction<\/h3>\n          <p>Intensive work on the foundations: JavaScript error correction, crawl optimization, internal linking redesign, content diversification to reduce reliance on flagship articles.<\/p>\n        <\/div>\n\n        <div class=\"astrak-trackstone-timeline-item\">\n          <div class=\"astrak-trackstone-timeline-date\">July 2025<\/div>\n          <h3>Overshoot<\/h3>\n          <p>The efforts are paying off: Trackstone is breaking its old records with over 1000 daily clicks, a +60% increase compared to April's performance. Content diversification ensures sustainable growth.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- Results Section -->\n  <section class=\"astrak-trackstone-results\">\n    <div class=\"astrak-trackstone-section-content\">\n      <div class=\"astrak-trackstone-section-header\">\n        <div class=\"astrak-trackstone-section-tag\">\n          <span class=\"astrak-trackstone-chevron\">\u203a\u203a<\/span>\n          Results\n        <\/div>\n        <h2>Performances that speak for themselves<\/h2>\n        <p>Thanks to a rigorous technical approach and a diversified content strategy, Trackstone not only recovered its traffic, but set new records.<\/p>\n      <\/div>\n\n      <div class=\"astrak-trackstone-results-grid\">\n        <div class=\"astrak-trackstone-result-image\">\n          <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-17-105748.png\" alt=\"Trackstone Traffic Growth - Ahrefs\" width=\"600\" height=\"400\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\">\n        <\/div>\n\n        <div class=\"astrak-trackstone-testimonial\">\n          <div class=\"astrak-trackstone-testimonial-content\">\n            <p class=\"astrak-trackstone-testimonial-text\">Frankly, it's great to see the increase in traffic. In the middle of summer, which is usually a slow month, we had our biggest month ever in terms of bids accepted. There's clearly a strong correlation with SEO performance.<\/p>\n            <div class=\"astrak-trackstone-testimonial-author\">\n              <div class=\"astrak-trackstone-testimonial-avatar\">N<\/div>\n              <div class=\"astrak-trackstone-testimonial-details\">\n                <h4>Nina Moritz<\/h4>\n                <p>CMO at Trackstone<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"astrak-trackstone-results-grid\" style=\"margin-top: 40px;\">\n        <div class=\"astrak-trackstone-testimonial\">\n          <div class=\"astrak-trackstone-testimonial-content\">\n            <p class=\"astrak-trackstone-testimonial-text\" style=\"margin-bottom: 0;\">More than 25% additional traffic compared to last month. We exceeded the 30,000 clicks we had set as our goal. With back-to-school season and the increasing search volume, I think we'll continue on this momentum.<\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"astrak-trackstone-result-image\">\n          <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-07-143536.png\" alt=\"Trackstone Customer Testimonial\" width=\"600\" height=\"400\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\">\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- Strategy Section -->\n  <section class=\"astrak-trackstone-strategy\">\n    <div class=\"astrak-trackstone-section-content\">\n      <div class=\"astrak-trackstone-section-header astrak-light\">\n        <div class=\"astrak-trackstone-section-tag\">\n          <span class=\"astrak-trackstone-chevron\">\u203a\u203a<\/span>\n          Our approach\n        <\/div>\n        <h2>A three-pillar SEO strategy<\/h2>\n        <p>To transform Trackstone's situation, we have deployed a comprehensive strategy combining technical, content, and link building.<\/p>\n      <\/div>\n\n      <div class=\"astrak-trackstone-pillars\">\n        <div class=\"astrak-trackstone-pillar\">\n          <div class=\"astrak-trackstone-pillar-icon\">&lt;\/&gt;<\/div>\n          <h3>SEO Technique<\/h3>\n          <ul>\n            <li>In-depth audit of the Javascript framework<\/li>\n            <li>Correction of robots.txt blocking crawl<\/li>\n            <li>Server-side rendering (SSR) optimization<\/li>\n            <li>Improvement of crawl and indexation rate<\/li>\n            <li>Resolving title tag errors<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"astrak-trackstone-pillar\">\n          <div class=\"astrak-trackstone-pillar-icon\">H\u2081<\/div>\n          <h3>Content Strategy<\/h3>\n          <ul>\n            <li>Diversification of high-performing content<\/li>\n            <li>Writing 10-15 optimized articles per month<\/li>\n            <li>Enriching city pages with expert content<\/li>\n            <li>Creation of thematic semantic cocoons<\/li>\n            <li>Optimizing strategic internal links<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"astrak-trackstone-pillar\">\n          <div class=\"astrak-trackstone-pillar-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#0F0F3D\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <path d=\"M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71\"><\/path>\n              <path d=\"M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71\"><\/path>\n            <\/svg>\n          <\/div>\n          <h3>Strategic Netlinking<\/h3>\n          <ul>\n            <li>Acquisition of targeted quality backlinks<\/li>\n            <li>Closing the gap with competitors<\/li>\n            <li>Mix of homepage links and deep linking<\/li>\n            <li>Optimization for LLM citations<\/li>\n            <li>Strengthening brand awareness<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- Expert Section -->\n  <section class=\"astrak-trackstone-expert\">\n    <div class=\"astrak-trackstone-section-content\">\n      <div class=\"astrak-trackstone-section-header\">\n        <div class=\"astrak-trackstone-section-tag\">\n          <span class=\"astrak-trackstone-chevron\">\u203a\u203a<\/span>\n          The Expert\n        <\/div>\n        <h2>The specialist behind the success<\/h2>\n        <p>This project was managed by Nicolas, our technical SEO expert, who specializes in solving complex problems.<\/p>\n      <\/div>\n\n      <div class=\"astrak-trackstone-expert-card\">\n        <div class=\"astrak-trackstone-expert-image\">\n          <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/07\/nicolas.jpeg\" alt=\"Nicolas - Technical SEO Expert\" width=\"200\" height=\"200\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\">\n        <\/div>\n        <div class=\"astrak-trackstone-expert-info\">\n          <h3>Nicholas<\/h3>\n          <p class=\"astrak-trackstone-expert-role\">Expert SEO Technique<\/p>\n          <p class=\"astrak-trackstone-expert-bio\">Specializing in the technical optimization of complex sites, Nicolas has a perfect command of modern Javascript frameworks and crawling issues. His expertise was decisive in identifying and resolving the technical flaws affecting Trackstone.<\/p>\n          <a href=\"https:\/\/www.linkedin.com\/in\/sancheznicolas-lyon\/\" target=\"_blank\" rel=\"noopener\" class=\"astrak-trackstone-linkedin-btn\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"currentColor\">\n              <path d=\"M19 0h-14c-2.761 0-5 2.239-5 5v14c0 2.761 2.239 5 5 5h14c2.762 0 5-2.239 5-5v-14c0-2.761-2.238-5-5-5zm-11 19h-3v-11h3v11zm-1.5-12.268c-.966 0-1.75-.79-1.75-1.764s.784-1.764 1.75-1.764 1.75.79 1.75 1.764-.783 1.764-1.75 1.764zm13.5 12.268h-3v-5.604c0-3.368-4-3.113-4 0v5.604h-3v-11h3v1.765c1.396-2.586 7-2.777 7 2.476v6.759z\"><\/path>\n            <\/svg>\n            View LinkedIn profile\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA Section -->\n  <section class=\"astrak-trackstone-cta\">\n    <div class=\"astrak-trackstone-cta-content\">\n      <h2>Ready to accelerate your SEO?<\/h2>\n      <p>Let's discuss your project and see how to turn your goals into measurable results.<\/p>\n      <a href=\"https:\/\/meetings-na2.hubspot.com\/leo-poitevin?utm_source=website\" class=\"astrak-trackstone-cta-btn\" target=\"_blank\" rel=\"noopener\">\n        Book a free audit\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line>\n          <polyline points=\"12 5 19 12 12 19\"><\/polyline>\n        <\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de Cas \u00b7 SEO Comment Trackstone a d\u00e9pass\u00e9 ses records apr\u00e8s une mise \u00e0 jour Google De la crise \u00e0 la croissance : strat\u00e9gie SEO compl\u00e8te pour transformer une perte de visibilit\u00e9 en succ\u00e8s record +60% Croissance du trafic 4 mois Pour inverser la tendance 1000+ Clics quotidiens \u203a\u203a Le Contexte Une mise \u00e0 &#8230; <a title=\"Use-Case Trackstone\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/trackstone\/\" aria-label=\"Read more about Use-Case Trackstone\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-44620","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use-Case Trackstone - Astrak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/trackstone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use-Case Trackstone - Astrak\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de Cas \u00b7 SEO Comment Trackstone a d\u00e9pass\u00e9 ses records apr\u00e8s une mise \u00e0 jour Google De la crise \u00e0 la croissance : strat\u00e9gie SEO compl\u00e8te pour transformer une perte de visibilit\u00e9 en succ\u00e8s record +60% Croissance du trafic 4 mois Pour inverser la tendance 1000+ Clics quotidiens \u203a\u203a Le Contexte Une mise \u00e0 ... 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