{"id":47147,"date":"2026-04-02T09:31:27","date_gmt":"2026-04-02T09:31:27","guid":{"rendered":"https:\/\/astrak.agency\/?page_id=47147"},"modified":"2026-04-08T07:30:00","modified_gmt":"2026-04-08T07:30:00","slug":"era-aesthetic","status":"publish","type":"page","link":"https:\/\/astrak.agency\/en\/era-esthetic\/","title":{"rendered":"ERA Esthetic: 2.5x increase in organic clicks in 8 months"},"content":{"rendered":"<!-- Espace en haut de page -->\n<div style=\"height: 40px;\"><\/div>\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Outfit:wght@400;500;600;700;800&family=Poppins:wght@300;400;500;600;700&display=swap');\n\n  \/* ============================================\n     ERA ESTHETIC CASE STUDY - ASTRAK\n     Prefix: astk-era-\n  ============================================ *\/\n\n  .astk-era-wrap {\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 0 24px;\n    font-family: 'Poppins', sans-serif;\n    color: #1a1a2e;\n    line-height: 1.7;\n    overflow-x: hidden;\n  }\n\n  .astk-era-wrap * {\n    box-sizing: border-box;\n  }\n\n  .astk-era-wrap img {\n    max-width: 100%;\n    height: auto;\n  }\n\n  \/* ---- HERO ---- *\/\n  .astk-era-hero {\n    background: linear-gradient(135deg, #0F0F3D 0%, #1a1a5e 50%, #0F0F3D 100%);\n    border-radius: 20px;\n    padding: 60px 48px;\n    position: relative;\n    overflow: hidden;\n    margin-bottom: 56px;\n  }\n\n  .astk-era-hero::before {\n    content: '\u00bb';\n    font-family: 'Outfit', sans-serif;\n    font-size: 320px;\n    font-weight: 800;\n    color: rgba(255, 239, 94, 0.04);\n    position: absolute;\n    right: -20px;\n    bottom: -80px;\n    line-height: 1;\n    pointer-events: none;\n  }\n\n  .astk-era-hero-label {\n    display: inline-block;\n    background: rgba(90, 231, 222, 0.15);\n    color: #5AE7DE;\n    font-family: 'Poppins', sans-serif;\n    font-size: 13px;\n    font-weight: 600;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n    padding: 6px 16px;\n    border-radius: 6px;\n    margin-bottom: 20px;\n  }\n\n  .astk-era-hero h2 {\n    font-family: 'Outfit', sans-serif;\n    font-size: clamp(28px, 4vw, 44px);\n    font-weight: 800;\n    color: #ffffff;\n    line-height: 1.15;\n    margin: 0 0 16px 0;\n    max-width: 700px;\n  }\n\n  .astk-era-hero h2 span {\n    color: #FFEF5E;\n  }\n\n  .astk-era-hero-sub {\n    font-size: 17px;\n    color: rgba(255, 255, 255, 0.75);\n    max-width: 620px;\n    margin: 0 0 36px 0;\n    line-height: 1.6;\n  }\n\n  \/* ---- KPI GRID ---- *\/\n  .astk-era-kpis {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 16px;\n    margin-top: 8px;\n  }\n\n  .astk-era-kpi {\n    background: rgba(255, 255, 255, 0.06);\n    border: 1px solid rgba(255, 255, 255, 0.1);\n    border-radius: 14px;\n    padding: 24px 20px;\n    text-align: center;\n    transition: transform 0.3s ease, background 0.3s ease;\n  }\n\n  .astk-era-kpi:hover {\n    transform: translateY(-3px);\n    background: rgba(255, 255, 255, 0.1);\n  }\n\n  .astk-era-kpi-value {\n    font-family: 'Outfit', sans-serif;\n    font-size: 36px;\n    font-weight: 800;\n    color: #FFEF5E;\n    line-height: 1.1;\n    margin-bottom: 4px;\n  }\n\n  .astk-era-kpi-label {\n    font-size: 13px;\n    color: rgba(255, 255, 255, 0.6);\n    font-weight: 500;\n  }\n\n  \/* ---- CLIENT INFO BAR ---- *\/\n  .astk-era-client-bar {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    flex-wrap: wrap;\n    gap: 20px;\n    background: #f7f8fc;\n    border-radius: 14px;\n    padding: 28px 32px;\n    margin-bottom: 56px;\n    border: 1px solid #e8eaf2;\n  }\n\n  .astk-era-client-info {\n    display: flex;\n    align-items: center;\n    gap: 20px;\n  }\n\n  .astk-era-client-logo {\n    width: 56px;\n    height: 56px;\n    border-radius: 12px;\n    background: linear-gradient(135deg, #c9a96e, #8b6f3a);\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    flex-shrink: 0;\n  }\n\n  .astk-era-client-logo span {\n    font-family: 'Outfit', sans-serif;\n    font-weight: 800;\n    font-size: 18px;\n    color: #fff;\n  }\n\n  .astk-era-client-name {\n    font-family: 'Outfit', sans-serif;\n    font-weight: 700;\n    font-size: 20px;\n    color: #0F0F3D;\n    margin-bottom: 2px;\n  }\n\n  .astk-era-client-desc {\n    font-size: 14px;\n    color: #6b7280;\n  }\n\n  .astk-era-client-tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n  }\n\n  .astk-era-tag {\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    background: #fff;\n    border: 1px solid #e2e5ee;\n    border-radius: 8px;\n    padding: 8px 14px;\n    font-size: 13px;\n    color: #4b5563;\n    font-weight: 500;\n  }\n\n  .astk-era-tag svg {\n    width: 16px;\n    height: 16px;\n    flex-shrink: 0;\n  }\n\n  .astk-era-client-link {\n    color: #0F0F3D;\n    text-decoration: none;\n    font-weight: 600;\n    font-size: 14px;\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    transition: color 0.2s;\n  }\n\n  .astk-era-client-link:hover {\n    color: #5AE7DE;\n  }\n\n  \/* ---- SECTIONS ---- *\/\n  .astk-era-section {\n    margin-bottom: 56px;\n  }\n\n  .astk-era-section-label {\n    display: inline-block;\n    font-family: 'Poppins', sans-serif;\n    font-size: 12px;\n    font-weight: 600;\n    letter-spacing: 2px;\n    text-transform: uppercase;\n    color: #5AE7DE;\n    margin-bottom: 10px;\n  }\n\n  .astk-era-section h3 {\n    font-family: 'Outfit', sans-serif;\n    font-size: clamp(24px, 3vw, 34px);\n    font-weight: 700;\n    color: #0F0F3D;\n    margin: 0 0 16px 0;\n    line-height: 1.2;\n  }\n\n  .astk-era-section p {\n    font-size: 16px;\n    color: #4b5563;\n    line-height: 1.75;\n    margin: 0 0 16px 0;\n    max-width: 800px;\n  }\n\n  \/* ---- SCREENSHOT \/ IMAGE BLOCKS ---- *\/\n  .astk-era-screenshot-block {\n    background: #f7f8fc;\n    border-radius: 16px;\n    padding: 32px;\n    margin: 32px 0;\n    border: 1px solid #e8eaf2;\n  }\n\n  .astk-era-screenshot-block img {\n    border-radius: 10px;\n    width: 100%;\n    display: block;\n    box-shadow: 0 4px 24px rgba(15, 15, 61, 0.08);\n  }\n\n  .astk-era-screenshot-caption {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    gap: 32px;\n    margin-top: 20px;\n    flex-wrap: wrap;\n  }\n\n  .astk-era-caption-item {\n    display: flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 14px;\n    font-weight: 600;\n    color: #0F0F3D;\n  }\n\n  .astk-era-caption-dot {\n    width: 10px;\n    height: 10px;\n    border-radius: 50%;\n    flex-shrink: 0;\n  }\n\n  \/* ---- STRATEGY CARDS ---- *\/\n  .astk-era-strat-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n    margin-top: 28px;\n  }\n\n  .astk-era-strat-card {\n    background: #fff;\n    border: 1px solid #e8eaf2;\n    border-radius: 14px;\n    padding: 28px 24px;\n    transition: transform 0.3s ease, box-shadow 0.3s ease;\n  }\n\n  .astk-era-strat-card:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 12px 32px rgba(15, 15, 61, 0.08);\n  }\n\n  .astk-era-strat-icon {\n    width: 48px;\n    height: 48px;\n    border-radius: 12px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    margin-bottom: 16px;\n    font-size: 22px;\n  }\n\n  .astk-era-strat-icon-blue {\n    background: rgba(15, 15, 61, 0.08);\n  }\n\n  .astk-era-strat-icon-cyan {\n    background: rgba(90, 231, 222, 0.15);\n  }\n\n  .astk-era-strat-icon-yellow {\n    background: rgba(255, 239, 94, 0.2);\n  }\n\n  .astk-era-strat-card h4 {\n    font-family: 'Outfit', sans-serif;\n    font-size: 17px;\n    font-weight: 700;\n    color: #0F0F3D;\n    margin: 0 0 8px 0;\n  }\n\n  .astk-era-strat-card p {\n    font-size: 14px;\n    color: #6b7280;\n    line-height: 1.65;\n    margin: 0;\n  }\n\n  \/* ---- RESULTS GRID ---- *\/\n  .astk-era-results-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    gap: 20px;\n    margin-top: 28px;\n  }\n\n  .astk-era-result-card {\n    background: #0F0F3D;\n    border-radius: 16px;\n    padding: 32px 28px;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .astk-era-result-card::after {\n    content: '';\n    position: absolute;\n    top: 0;\n    right: 0;\n    width: 80px;\n    height: 80px;\n    background: linear-gradient(135deg, rgba(255, 239, 94, 0.1), transparent);\n    border-radius: 0 16px 0 80px;\n    pointer-events: none;\n  }\n\n  .astk-era-result-value {\n    font-family: 'Outfit', sans-serif;\n    font-size: 40px;\n    font-weight: 800;\n    color: #FFEF5E;\n    line-height: 1.1;\n    margin-bottom: 6px;\n  }\n\n  .astk-era-result-title {\n    font-family: 'Outfit', sans-serif;\n    font-size: 16px;\n    font-weight: 600;\n    color: #fff;\n    margin-bottom: 4px;\n  }\n\n  .astk-era-result-desc {\n    font-size: 13px;\n    color: rgba(255, 255, 255, 0.55);\n  }\n\n  \/* ---- INTERNATIONAL SECTION ---- *\/\n  .astk-era-intl-block {\n    background: linear-gradient(135deg, #0F0F3D 0%, #161650 100%);\n    border-radius: 20px;\n    padding: 48px;\n    margin: 40px 0;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .astk-era-intl-block::before {\n    content: '';\n    position: absolute;\n    top: -40px;\n    right: -40px;\n    width: 200px;\n    height: 200px;\n    background: radial-gradient(circle, rgba(90, 231, 222, 0.08), transparent 70%);\n    pointer-events: none;\n  }\n\n  .astk-era-intl-block h3 {\n    color: #fff !important;\n  }\n\n  .astk-era-intl-block p {\n    color: rgba(255, 255, 255, 0.7) !important;\n  }\n\n  .astk-era-intl-flags {\n    display: flex;\n    gap: 16px;\n    margin-top: 24px;\n    flex-wrap: wrap;\n  }\n\n  .astk-era-flag-card {\n    background: rgba(255, 255, 255, 0.06);\n    border: 1px solid rgba(255, 255, 255, 0.1);\n    border-radius: 12px;\n    padding: 20px 24px;\n    flex: 1;\n    min-width: 200px;\n    transition: background 0.3s ease;\n  }\n\n  .astk-era-flag-card:hover {\n    background: rgba(255, 255, 255, 0.1);\n  }\n\n  .astk-era-flag-emoji {\n    font-size: 32px;\n    margin-bottom: 10px;\n    display: block;\n  }\n\n  .astk-era-flag-country {\n    font-family: 'Outfit', sans-serif;\n    font-weight: 700;\n    font-size: 16px;\n    color: #fff;\n    margin-bottom: 4px;\n  }\n\n  .astk-era-flag-desc {\n    font-size: 13px;\n    color: rgba(255, 255, 255, 0.55);\n    line-height: 1.5;\n  }\n\n  \/* ---- CONSULTANT SECTION ---- *\/\n  .astk-era-consultant {\n    display: flex;\n    align-items: center;\n    gap: 32px;\n    background: #f7f8fc;\n    border-radius: 16px;\n    padding: 36px;\n    margin: 40px 0;\n    border: 1px solid #e8eaf2;\n  }\n\n  .astk-era-consultant-photo {\n    width: 100px;\n    height: 100px;\n    border-radius: 16px;\n    object-fit: cover;\n    border: 3px solid #FFEF5E;\n    flex-shrink: 0;\n  }\n\n  .astk-era-consultant-info h4 {\n    font-family: 'Outfit', sans-serif;\n    font-size: 20px;\n    font-weight: 700;\n    color: #0F0F3D;\n    margin: 0 0 4px 0;\n  }\n\n  .astk-era-consultant-role {\n    font-size: 14px;\n    color: #5AE7DE;\n    font-weight: 600;\n    margin-bottom: 8px;\n  }\n\n  .astk-era-consultant-info p {\n    font-size: 14px;\n    color: #6b7280;\n    line-height: 1.6;\n    margin: 0;\n  }\n\n  \/* ---- CTA SECTION ---- *\/\n  .astk-era-cta-section {\n    background: linear-gradient(135deg, #0F0F3D 0%, #1a1a5e 100%);\n    border-radius: 20px;\n    padding: 56px 48px;\n    text-align: center;\n    margin: 48px 0 16px 0;\n    position: relative;\n    overflow: hidden;\n  }\n\n  .astk-era-cta-section::before {\n    content: '\u00bb';\n    font-family: 'Outfit', sans-serif;\n    font-size: 240px;\n    font-weight: 800;\n    color: rgba(255, 239, 94, 0.04);\n    position: absolute;\n    left: -10px;\n    top: -40px;\n    line-height: 1;\n    pointer-events: none;\n  }\n\n  .astk-era-cta-section h3 {\n    font-family: 'Outfit', sans-serif;\n    font-size: clamp(24px, 3.5vw, 36px);\n    font-weight: 800;\n    color: #fff !important;\n    margin: 0 0 12px 0;\n  }\n\n  .astk-era-cta-section h3 span {\n    color: #FFEF5E;\n  }\n\n  .astk-era-cta-section p {\n    font-size: 16px;\n    color: rgba(255, 255, 255, 0.7) !important;\n    max-width: 550px;\n    margin: 0 auto 32px auto !important;\n  }\n\n  .astk-era-btn {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    background: #FFEF5E;\n    color: #0F0F3D;\n    font-family: 'Poppins', sans-serif;\n    font-size: 15px;\n    font-weight: 600;\n    padding: 14px 32px;\n    border-radius: 10px;\n    text-decoration: none;\n    transition: transform 0.2s ease, box-shadow 0.2s ease;\n  }\n\n  .astk-era-btn:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 8px 24px rgba(255, 239, 94, 0.3);\n    color: #0F0F3D;\n    text-decoration: none;\n  }\n\n  .astk-era-btn-outline {\n    background: transparent;\n    border: 2px solid rgba(255, 255, 255, 0.25);\n    color: #fff;\n    margin-left: 12px;\n  }\n\n  .astk-era-btn-outline:hover {\n    border-color: #5AE7DE;\n    color: #5AE7DE;\n    box-shadow: 0 8px 24px rgba(90, 231, 222, 0.15);\n  }\n\n  \/* ---- INLINE CTA BANNER ---- *\/\n  .astk-era-inline-cta {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    background: linear-gradient(135deg, #0F0F3D, #1a1a5e);\n    border-radius: 14px;\n    padding: 28px 32px;\n    margin: 40px 0;\n    flex-wrap: wrap;\n    gap: 16px;\n  }\n\n  .astk-era-inline-cta-text {\n    font-family: 'Outfit', sans-serif;\n    font-size: 18px;\n    font-weight: 700;\n    color: #fff;\n  }\n\n  .astk-era-inline-cta-text span {\n    color: #FFEF5E;\n  }\n\n  \/* ---- SEPARATOR ---- *\/\n  .astk-era-sep {\n    height: 3px;\n    border-radius: 3px;\n    background: linear-gradient(90deg, #FFEF5E, #5AE7DE);\n    margin: 48px 0;\n    opacity: 0.4;\n    border: none;\n  }\n\n  \/* ---- RESPONSIVE ---- *\/\n  @media (max-width: 992px) {\n    .astk-era-kpis {\n      grid-template-columns: repeat(2, 1fr);\n    }\n    .astk-era-strat-grid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n    .astk-era-hero {\n      padding: 44px 32px;\n    }\n    .astk-era-intl-block {\n      padding: 36px 28px;\n    }\n  }\n\n  @media (max-width: 768px) {\n    .astk-era-wrap {\n      padding: 0 16px;\n    }\n    .astk-era-hero {\n      padding: 36px 24px;\n    }\n    .astk-era-kpis {\n      grid-template-columns: repeat(2, 1fr);\n      gap: 12px;\n    }\n    .astk-era-kpi {\n      padding: 20px 16px;\n    }\n    .astk-era-kpi-value {\n      font-size: 28px;\n    }\n    .astk-era-strat-grid {\n      grid-template-columns: 1fr;\n    }\n    .astk-era-results-grid {\n      grid-template-columns: 1fr;\n    }\n    .astk-era-client-bar {\n      flex-direction: column;\n      align-items: flex-start;\n    }\n    .astk-era-consultant {\n      flex-direction: column;\n      text-align: center;\n      align-items: center;\n    }\n    .astk-era-cta-section {\n      padding: 40px 24px;\n    }\n    .astk-era-inline-cta {\n      flex-direction: column;\n      text-align: center;\n    }\n    .astk-era-screenshot-block {\n      padding: 20px;\n    }\n    .astk-era-intl-flags {\n      flex-direction: column;\n    }\n    .astk-era-flag-card {\n      min-width: unset;\n    }\n    .astk-era-btn-outline {\n      margin-left: 0;\n      margin-top: 8px;\n    }\n  }\n\n  @media (max-width: 480px) {\n    .astk-era-kpis {\n      grid-template-columns: 1fr 1fr;\n    }\n    .astk-era-kpi-value {\n      font-size: 24px;\n    }\n    .astk-era-result-value {\n      font-size: 32px;\n    }\n    .astk-era-hero h2 {\n      font-size: 24px;\n    }\n  }\n<\/style>\n\n<div class=\"astk-era-wrap\">\n\n  <!-- ======== HERO ======== -->\n  <div class=\"astk-era-hero\">\n    <span class=\"astk-era-hero-label\">Case study<\/span>\n    <h2>ERA Esthetic: <span>2.5 organic clicks<\/span> in 8 months<\/h2>\n    <p class=\"astk-era-hero-sub\">How we accelerated the international visibility of this high-end aesthetic center based in Menton, by capturing qualified traffic from Monaco, Italy, and Russia.<\/p>\n\n    <div class=\"astk-era-kpis\">\n      <div class=\"astk-era-kpi\">\n        <div class=\"astk-era-kpi-value\">x2,5<\/div>\n        <div class=\"astk-era-kpi-label\">Click growth<\/div>\n      <\/div>\n      <div class=\"astk-era-kpi\">\n        <div class=\"astk-era-kpi-value\">8<\/div>\n        <div class=\"astk-era-kpi-label\">Month of collaboration<\/div>\n      <\/div>\n      <div class=\"astk-era-kpi\">\n        <div class=\"astk-era-kpi-value\">986<\/div>\n        <div class=\"astk-era-kpi-label\">Clicks \/ 28 days (March)<\/div>\n      <\/div>\n      <div class=\"astk-era-kpi\">\n        <div class=\"astk-era-kpi-value\">5+<\/div>\n        <div class=\"astk-era-kpi-label\">Target countries<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ======== CLIENT BAR ======== -->\n  <div class=\"astk-era-client-bar\">\n    <div class=\"astk-era-client-info\">\n      <div class=\"astk-era-client-logo\">\n        <span>Era<\/span>\n      <\/div>\n      <div>\n        <div class=\"astk-era-client-name\">ERA Esthetic<\/div>\n        <div class=\"astk-era-client-desc\">High-end aesthetic and laser center<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"astk-era-client-tags\">\n      <span class=\"astk-era-tag\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"#5AE7DE\"><path d=\"M128,24A104,104,0,1,0,232,128,104.11,104.11,0,0,0,128,24Zm0,192a88,88,0,1,1,88-88A88.1,88.1,0,0,1,128,216Z\"\/><path d=\"M128,56a72,72,0,1,0,72,72A72.08,72.08,0,0,0,128,56Zm0,128a56,56,0,1,1,56-56A56.06,56.06,0,0,1,128,184Z\" opacity=\"0.2\"\/><\/svg>\n        Menton (06)\n      <\/span>\n      <span class=\"astk-era-tag\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"#5AE7DE\"><path d=\"M128,24A104,104,0,1,0,232,128,104.11,104.11,0,0,0,128,24Zm88,104a87.57,87.57,0,0,1-3.33,24H174.16a157.44,157.44,0,0,0,0-48h38.51A87.57,87.57,0,0,1,216,128ZM40,128a87.57,87.57,0,0,1,3.33-24H81.84a157.44,157.44,0,0,0,0,48H43.33A87.57,87.57,0,0,1,40,128Zm58.35-40a143.31,143.31,0,0,1,20.41-46.66A88,88,0,0,1,175,88Zm17.3,16a141.52,141.52,0,0,0,0,48H140.35a141.52,141.52,0,0,0,0-48ZM128,215.56A143.05,143.05,0,0,1,107.59,168h40.82A143.05,143.05,0,0,1,128,215.56ZM175,168a88,88,0,0,1-56.24,46.66A143.31,143.31,0,0,1,98.35,168ZM81,88a88,88,0,0,1,56.24-46.66A143.31,143.31,0,0,1,157.65,88Z\"\/><\/svg>\n        SEO International\n      <\/span>\n      <span class=\"astk-era-tag\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"#5AE7DE\"><path d=\"M224,128a96,96,0,1,1-96-96A96,96,0,0,1,224,128Z\" opacity=\"0.2\"\/><path d=\"M176,232a8,8,0,0,1-8,8H88a8,8,0,0,1,0-16h80A8,8,0,0,1,176,232Zm40-128a87.55,87.55,0,0,1-33.64,69.21A16.24,16.24,0,0,0,176,186v6a16,16,0,0,1-16,16H96a16,16,0,0,1-16-16v-6a16,16,0,0,0-6.23-12.66A87.59,87.59,0,0,1,40,104.49C39.74,56.83,78.26,17.14,125.88,16A88,88,0,0,1,216,104Z\"\/><\/svg>\n        Multilingual\n      <\/span>\n      <a href=\"https:\/\/eraesthetic.fr\/\" target=\"_blank\" rel=\"noopener\" class=\"astk-era-client-link\">\n        Visit the site\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M200,64V168a8,8,0,0,1-16,0V83.31L69.66,197.66a8,8,0,0,1-11.32-11.32L172.69,72H88a8,8,0,0,1,0-16H192A8,8,0,0,1,200,64Z\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/div>\n\n  <!-- ======== CONTEXTE ======== -->\n  <div class=\"astk-era-section\">\n    <span class=\"astk-era-section-label\">The context<\/span>\n    <h3>A premium aesthetic center on the French Riviera<\/h3>\n    <p>ERA Esthetic is a high-end aesthetic and laser center located at 39 Avenue F\u00e9lix Faure in Menton (06500), near Monaco and Italy. The center offers a full range of non-invasive aesthetic treatments: advanced laser technologies, ultrasound skin tightening, radiofrequency, laser hair removal, anti-aging treatments, body contouring, and permanent makeup.<\/p>\n    <p>Thanks to its strategic location on the French-Italian border and in immediate proximity to the Principality of Monaco, ERA Esthetic attracts an international and affluent clientele. The main SEO challenge: to position the site for high-value queries in a multilingual environment covering French, Italian, and Russian.<\/p>\n    <p>When we started working with ERA Esthetic in July 2025, the site was generating approximately <strong>387 clicks in 28 days<\/strong>. The growth potential was considerable, both in the local market and in frontier markets.<\/p>\n  <\/div>\n\n  <hr class=\"astk-era-sep\">\n\n  <!-- ======== EVOLUTION GSC ======== -->\n  <div class=\"astk-era-section\">\n    <span class=\"astk-era-section-label\">Performance<\/span>\n    <h3>The evolution of organic traffic<\/h3>\n    <p>Controlled and continuous growth, increasing from 387 to 986 organic clicks over 28 days between July 2025 and March 2026.<\/p>\n\n    <div class=\"astk-era-screenshot-block\">\n      <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-162306.png\" alt=\"Organic Traffic Evolution ERA Esthetic on Google Search Console - progression from 387 to 986 clicks\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1978px; --smush-placeholder-aspect-ratio: 1978\/704;\">\n      <div class=\"astk-era-screenshot-caption\">\n        <div class=\"astk-era-caption-item\">\n          <span class=\"astk-era-caption-dot\" style=\"background:#FFEF5E;\"><\/span>\n          July 2025: 387 clicks\n        <\/div>\n        <div class=\"astk-era-caption-item\">\n          <span class=\"astk-era-caption-dot\" style=\"background:#5AE7DE;\"><\/span>\n          Mars 2026: 986 clicks\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ======== INLINE CTA ======== -->\n  <div class=\"astk-era-inline-cta\">\n    <div class=\"astk-era-inline-cta-text\">You too, speed up your <span>organic visibility<\/span><\/div>\n    <a href=\"https:\/\/meetings-na2.hubspot.com\/leo-poitevin?utm_source=website\" target=\"_blank\" rel=\"noopener\" class=\"astk-era-btn\">Book a Free Diagnostic<\/a>\n  <\/div>\n\n  <!-- ======== STRAT\u00c9GIE ======== -->\n  <div class=\"astk-era-section\">\n    <span class=\"astk-era-section-label\">Our approach<\/span>\n    <h3>The SEO strategy deployed<\/h3>\n    <p>Comprehensive support combining technical SEO, optimized multilingual content, strategic netlinking, and international positioning in high-value markets.<\/p>\n\n    <div class=\"astk-era-strat-grid\">\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-cyan\">\ud83c\udf10<\/div>\n        <h4>Multilingual SEO<\/h4>\n        <p>Website optimization in French, Italian, and Russian to attract an international clientele from Monaco, the Italian Riviera, and the Russian-speaking community on the French Riviera.<\/p>\n      <\/div>\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-blue\">\ud83d\udcdd<\/div>\n        <h4>Optimized aesthetic content<\/h4>\n        <p>Writing detailed and semantically optimized care pages, highlighting each service with technical and reassuring vocabulary adapted to the aesthetics sector.<\/p>\n      <\/div>\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-yellow\">Gear<\/div>\n        <h4>Technical optimization<\/h4>\n        <p>Work on site structure, hreflang markup, optimization of internal linking between language versions, and improvement of loading speed.<\/p>\n      <\/div>\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-blue\">\ud83d\udd17<\/div>\n        <h4>Targeted netlinking<\/h4>\n        <p>Acquiring quality backlinks from health, beauty, and lifestyle websites, with a particular focus on local and regional media in the French Riviera.<\/p>\n      <\/div>\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-cyan\">\ud83d\udccd<\/div>\n        <h4>Local SEO Menton \/ Monaco<\/h4>\n        <p>Optimizing the Google Business Profile and targeting local keyphrases to capture searches related to aesthetic treatments in Menton, Monaco, and the Alpes-Maritimes.<\/p>\n      <\/div>\n      <div class=\"astk-era-strat-card\">\n        <div class=\"astk-era-strat-icon astk-era-strat-icon-yellow\">\ud83c\udfaf<\/div>\n        <h4>High-value targeting<\/h4>\n        <p>Identification and prioritization of high-conversion potential requests, corresponding to premium treatments sought by affluent clients (anti-aging, firming, laser treatments, etc.).<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <hr class=\"astk-era-sep\">\n\n  <!-- ======== INTERNATIONAL BLOCK ======== -->\n  <div class=\"astk-era-intl-block\">\n    <span class=\"astk-era-section-label\" style=\"color: #5AE7DE;\">International dimension<\/span>\n    <h3>High-value traffic from strategic markets<\/h3>\n    <p>Menton's geographical location, on the Franco-Italian border and just minutes from Monaco, offers a major competitive advantage. Our SEO strategy fully leverages this situation to attract highly qualified international traffic.<\/p>\n\n    <div class=\"astk-era-screenshot-block\" style=\"background: rgba(255,255,255,0.04); border-color: rgba(255,255,255,0.08);\">\n      <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-162402.png\" alt=\"Geographic distribution of ERA Esthetic traffic - France, Monaco, Italy, Russia\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1964px; --smush-placeholder-aspect-ratio: 1964\/563;\">\n    <\/div>\n\n    <div class=\"astk-era-intl-flags\">\n      <div class=\"astk-era-flag-card\">\n        <span class=\"astk-era-flag-emoji\">Indonesia<\/span>\n        <div class=\"astk-era-flag-country\">Monaco<\/div>\n        <div class=\"astk-era-flag-desc\">Client\u00e8le with very high purchasing power. Direct proximity to Menton makes ERA Esthetic accessible in just a few minutes. High conversion traffic.<\/div>\n      <\/div>\n      <div class=\"astk-era-flag-card\">\n        <span class=\"astk-era-flag-emoji\">Italian<\/span>\n        <div class=\"astk-era-flag-country\">Italy<\/div>\n        <div class=\"astk-era-flag-desc\">Key border market. Residents of Ventimiglia, Sanremo, and Liguria are looking for quality cosmetic treatments just across the border.<\/div>\n      <\/div>\n      <div class=\"astk-era-flag-card\">\n        <span class=\"astk-era-flag-emoji\">Russia<\/span>\n        <div class=\"astk-era-flag-country\">Russia<\/div>\n        <div class=\"astk-era-flag-desc\">Important Russian-speaking community residing in Monaco and on the French Riviera. Premium target audience with a strong interest in high-end aesthetic treatments.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ======== R\u00c9SULTATS ======== -->\n  <div class=\"astk-era-section\">\n    <span class=\"astk-era-section-label\">Results<\/span>\n    <h3>Concrete and measurable results<\/h3>\n    <p>In 8 months of collaboration, the results achieved demonstrate the effectiveness of an SEO strategy adapted to the specificities of an international and high-end market.<\/p>\n\n    <div class=\"astk-era-results-grid\">\n      <div class=\"astk-era-result-card\">\n        <div class=\"astk-era-result-value\">986<\/div>\n        <div class=\"astk-era-result-title\">Organic Clicks \/ 28 Days<\/div>\n        <div class=\"astk-era-result-desc\">Against 387 in July 2025<\/div>\n      <\/div>\n      <div class=\"astk-era-result-card\">\n        <div class=\"astk-era-result-value\">x2,5<\/div>\n        <div class=\"astk-era-result-title\">Traffic growth<\/div>\n        <div class=\"astk-era-result-desc\">In just 8 months<\/div>\n      <\/div>\n      <div class=\"astk-era-result-card\">\n        <div class=\"astk-era-result-value\">5+<\/div>\n        <div class=\"astk-era-result-title\">Target countries<\/div>\n        <div class=\"astk-era-result-desc\">France, Monaco, Italy, Russia, and more<\/div>\n      <\/div>\n      <div class=\"astk-era-result-card\">\n        <div class=\"astk-era-result-value\">3<\/div>\n        <div class=\"astk-era-result-title\">Optimized languages<\/div>\n        <div class=\"astk-era-result-desc\">French, Italian, Russian<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ======== CONSULTANT ======== -->\n  <div class=\"astk-era-section\">\n    <span class=\"astk-era-section-label\">Your conversation partner<\/span>\n    <h3>The consultant in charge of the project<\/h3>\n    <p>At Astrak, each client is supported by a dedicated consultant who ensures day-to-day strategic and operational oversight.<\/p>\n\n    <div class=\"astk-era-consultant\">\n      <img decoding=\"async\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/12\/Anthony.png\" alt=\"Anthony Courtin - SEO Consultant Astrak\" class=\"astk-era-consultant-photo lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 340px; --smush-placeholder-aspect-ratio: 340\/340;\">\n      <div class=\"astk-era-consultant-info\">\n        <h4>Anthony Courtin<\/h4>\n        <div class=\"astk-era-consultant-role\">SEO Consultant<\/div>\n        <p>Anthony pilots ERA Esthetic's SEO strategy on a daily basis. His expertise in international SEO and his rigor in execution have allowed for the structuring of a successful multilingual positioning in demanding markets such as Monaco, Italy, and the Russian-speaking community.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ======== CTA FINAL ======== -->\n  <div class=\"astk-era-cta-section\">\n    <h3>Ready to accelerate your <span>SEO International<\/span> ?<\/h3>\n    <p>Discover how we can transform your organic visibility, just like we did for ERA Esthetic.<\/p>\n    <a href=\"https:\/\/meetings-na2.hubspot.com\/leo-poitevin?utm_source=website\" target=\"_blank\" rel=\"noopener\" class=\"astk-era-btn\">Book a Free Diagnostic<\/a>\n    <a href=\"https:\/\/eraesthetic.fr\/\" target=\"_blank\" rel=\"noopener\" class=\"astk-era-btn astk-era-btn-outline\">See the ERA Esthetic website<\/a>\n  <\/div>\n\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas ERA Esthetic : x2,5 de clics organiques en 8 mois Comment nous avons acc\u00e9l\u00e9r\u00e9 la visibilit\u00e9 internationale de ce centre esth\u00e9tique haut de gamme bas\u00e9 \u00e0 Menton, en captant un trafic qualifi\u00e9 depuis Monaco, l&rsquo;Italie et la Russie. x2,5 Croissance des clics 8 Mois de collaboration 986 Clics \/ 28 jours (mars) &#8230; <a title=\"ERA Esthetic: 2.5x increase in organic clicks in 8 months\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/era-esthetic\/\" aria-label=\"Read more about ERA Esthetic :\u00a0x2,5 de clics organiques\u00a0en 8 mois\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-47147","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ERA Esthetic :\u00a0x2,5 de clics organiques\u00a0en 8 mois - Astrak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/era-aesthetic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ERA Esthetic :\u00a0x2,5 de clics organiques\u00a0en 8 mois - Astrak\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de cas ERA Esthetic : x2,5 de clics organiques en 8 mois Comment nous avons acc\u00e9l\u00e9r\u00e9 la visibilit\u00e9 internationale de ce centre esth\u00e9tique haut de gamme bas\u00e9 \u00e0 Menton, en captant un trafic qualifi\u00e9 depuis Monaco, l&rsquo;Italie et la Russie. x2,5 Croissance des clics 8 Mois de collaboration 986 Clics \/ 28 jours (mars) ... 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