{"id":47147,"date":"2026-04-02T09:31:27","date_gmt":"2026-04-02T09:31:27","guid":{"rendered":"https:\/\/astrak.agency\/?page_id=47147"},"modified":"2026-10-15T06:25:15","modified_gmt":"2026-10-15T06:25:15","slug":"era-esthetic","status":"publish","type":"page","link":"https:\/\/astrak.agency\/en\/era-esthetic\/","title":{"rendered":"ERA Esthetic: 2.5x increase in organic clicks in 8 months"},"content":{"rendered":"
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\n Case study<\/span>\n

ERA Esthetic: x2.5 organic clicks<\/span> in 8 months<\/h1>\n

How we accelerated the international visibility of this high-end aesthetic center based in Menton, by capturing qualified traffic from Monaco, Italy, and Russia.<\/p>\n

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x2,5<\/span>Click growth<\/span><\/div>\n
8<\/span>Month of collaboration<\/span><\/div>\n
986<\/span>Clicks \/ 28 days (March)<\/span><\/div>\n
4<\/span>Target markets<\/span><\/div>\n <\/div>\n <\/section>\n\n
\n The context<\/span>\n

A premium aesthetic center on the French Riviera<\/h3>\n
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ERA Esthetic Era<\/span><\/h4>\n

High-end aesthetic and laser center<\/p>\n

\n Menton (06)<\/span>\n SEO International<\/span>\n Multilingual<\/span>\n WordPress SEO \u2192<\/span><\/a>\n WooCommerce SEO \u2192<\/span><\/a>\n <\/div>\n
\"ERA<\/figure>\n

Visit the site \u2192<\/a><\/p>\n <\/div>\n

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ERA Esthetic is a high-end aesthetic and laser center located at 39 Avenue F\u00e9lix Faure in Menton (06500), near Monaco and Italy. The center offers a full range of non-invasive aesthetic treatments: advanced laser technologies, ultrasound skin tightening, radiofrequency, laser hair removal, anti-aging treatments, body contouring, and permanent makeup.<\/p>\n

Thanks to its strategic location on the French-Italian border and in immediate proximity to the Principality of Monaco, ERA Esthetic attracts an international and affluent clientele. The main SEO challenge: to position the site for high-value queries in a multilingual environment covering French, Italian, and Russian.<\/p>\n

When we started working with ERA Esthetic in July 2025, the site was generating approximately 387 clicks in 28 days<\/strong>. The growth potential was considerable, both in the local market and in frontier markets.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

\n Performance<\/span>\n

The evolution of organic traffic<\/h3>\n

Controlled and continuous growth, increasing from 387 to 986 organic clicks over 28 days between July 2025 and March 2026.<\/p>\n

\n \"ERA\n
\n <\/span>July 2025: 387 clicks<\/span>\n <\/span>March 2026: 986 clicks<\/span>\n <\/div>\n <\/div>\n <\/section>\n\n
\n Our approach<\/span>\n

The SEO strategy deployed<\/h3>\n

Comprehensive support combining technical SEO, optimized multilingual content, strategic netlinking, and international positioning in high-value markets.<\/p>\n

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<\/svg><\/div>

Multilingual SEO<\/h4>\n

Website optimization in French, Italian, and Russian to attract an international clientele from Monaco, the Italian Riviera, and the Russian-speaking community on the French Riviera. Our international SEO offer \u2192<\/a><\/p><\/div>\n

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Optimized aesthetic content<\/h4>\n

Writing detailed and semantically optimized care pages, highlighting each service with technical and reassuring vocabulary adapted to the aesthetics sector. Our SEO content writing offer \u2192<\/a><\/p><\/div>\n

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Technical optimization<\/h4>\n

Work on site structure, hreflang markup, optimization of internal linking between language versions, and improvement of loading speed. Our Technical SEO Offer \u2192<\/a><\/p><\/div>\n

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Targeted netlinking<\/h4>\n

Acquiring quality backlinks from health, beauty, and lifestyle websites, with a particular focus on local and regional media in the French Riviera. Our netlinking offer \u2192<\/a><\/p><\/div>\n

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Local SEO Menton \/ Monaco<\/h4>\n

Optimizing the Google Business Profile and targeting local keyphrases to capture searches related to aesthetic treatments in Menton, Monaco, and the Alpes-Maritimes. Our local SEO offer \u2192<\/a><\/p><\/div>\n

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High-value targeting<\/h4>

Identification and prioritization of high-conversion potential requests, corresponding to premium treatments sought by affluent clients (anti-aging, firming, laser treatments, etc.).<\/p><\/div>\n <\/div>\n

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Accelerate your organic visibility too<\/h4>\n

Book a meeting<\/a><\/p>\n <\/div>\n <\/div>\n <\/section>\n\n

\n International dimension<\/span>\n

High-value traffic from strategic markets<\/h3>\n

Menton's geographical location, on the Franco-Italian border and just minutes from Monaco, offers a major competitive advantage. Our SEO strategy fully leverages this situation to attract highly qualified international traffic.<\/p>\n

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MC<\/span><\/span>

Monaco<\/h4>

Client\u00e8le with very high purchasing power. Direct proximity to Menton makes ERA Esthetic accessible in just a few minutes. High conversion traffic.<\/p><\/div>\n

IT<\/span><\/span>

Italy<\/h4>

Key border market. Residents of Ventimiglia, Sanremo, and Liguria are looking for quality cosmetic treatments just across the border.<\/p><\/div>\n

RU<\/span><\/span>

Russia<\/h4>

Important Russian-speaking community residing in Monaco and on the French Riviera. Premium target audience with a strong interest in high-end aesthetic treatments.<\/p><\/div>\n <\/div>\n

\"Geographical<\/div>\n <\/section>\n\n
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\n Results<\/span>\n

Concrete and measurable results<\/h3>\n

In 8 months of collaboration, the results achieved demonstrate the effectiveness of an SEO strategy adapted to the specificities of an international and high-end market.<\/p>\n

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986<\/div>
Organic Clicks \/ 28 Days<\/div>
Against 387 in July 2025<\/div><\/div>\n
x2,5<\/div>
Traffic growth<\/div>
In just 8 months<\/div><\/div>\n
4<\/div>
Target markets<\/div>
France, Monaco, Italy, Russia<\/div><\/div>\n
3<\/div>
Optimized languages<\/div>
French, Italian, Russian<\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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Ready to boost your international SEO?<\/h3>\n

Discover how we can transform your organic visibility, just like we did for ERA Esthetic.<\/p>\n Book a meeting\n <\/line><\/polyline><\/svg>\n <\/a>\n

See the ERA Esthetic website<\/a><\/p>\n <\/div>\n <\/section>\n\n

\n \"Anthony\n
\n Your contact person \u00b7 The consultant in charge of the project<\/span>\n

Anthony Courtin<\/a><\/h4>\n SEO Consultant<\/span>\n

At Astrak, each client is supported by a dedicated consultant who ensures day-to-day strategic and operational oversight.<\/p>\n

Anthony pilots ERA Esthetic's SEO strategy on a daily basis. His expertise in international SEO and his rigor in execution have allowed for the structuring of a successful multilingual positioning in demanding markets such as Monaco, Italy, and the Russian-speaking community.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n