{"id":43545,"date":"2024-12-06T12:09:48","date_gmt":"2024-12-06T12:09:48","guid":{"rendered":"https:\/\/astrak.agency\/?p=43545"},"modified":"2026-02-24T13:18:35","modified_gmt":"2026-02-24T13:18:35","slug":"youtube-seo","status":"publish","type":"post","link":"https:\/\/astrak.agency\/en\/referencement-youtube\/","title":{"rendered":"YouTube SEO: 7 Techniques to Boost Your Videos in 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"43545\" class=\"elementor elementor-43545\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196d23ac e-flex e-con-boxed e-con e-parent\" data-id=\"196d23ac\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-136bc022 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"136bc022\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>&nbsp;<\/p>\n<p>With over 2 billion monthly users, YouTube is now an essential platform for gaining visibility and attracting a qualified audience.<\/p>\n<p>\n\n<\/p>\n<p>It's not enough to just post a video for it to go viral: the <strong>YouTube SEO<\/strong> is essential to maximize your chances of success. YouTube's algorithm is constantly evolving, and so are we.<\/p>\n<p>\n\n<\/p>\n<p>Here are 7 techniques that will make all the difference:\u00a0<\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Perform in-depth keyword research<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>Just like with Google SEO, choosing the right keywords is a crucial step in YouTube SEO. It's not just about picking popular terms, but understanding what your audience is precisely looking for.<\/p>\n<p>\n\n<\/p>\n<p><strong>How to do it?<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Use tools like Google Keyword Planner.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Analyze <strong>autocompletion<\/strong> YouTube using the search bar to identify frequent queries.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Prioritize long-tail keywords (e.g.: <em>\u00abBeginner video editing tutorial 2024\u00bb<\/em> rather than <em>\u00abvideo editing\u00bb<\/em>).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<p>These keywords will allow you to target a specific audience and improve the relevance of your videos.<\/p>\n<p>\n\n<div class=\"wp-block-image\"><\/p>\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"522\" class=\"wp-image-43546\" style=\"width: 700px;\" src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/seo-youtube-autosuggest.jpg\" alt=\"\" srcset=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/seo-youtube-autosuggest.jpg 946w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/seo-youtube-autosuggest-300x224.jpg 300w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/seo-youtube-autosuggest-768x573.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<p><\/div>\n\n<\/p>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<p><\/p>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" style=\"color: #102d28; background-color: #aad5c6;\" href=\"https:\/\/astrak.agency\/en\/contact\/\">Contact Us to Discuss Your YouTube Strategy<\/a><\/div>\n<p><\/p>\n<\/div>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Create eye-catching titles and thumbnails<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>Titles and thumbnails are the first things users notice. An optimized and engaging title, combined with a catchy thumbnail, significantly increases your click-through rate (CTR).<\/p>\n<p>\n\n<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Include your main keyword in the title for easy identification by the algorithm.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Add an emotional touch or a clear promise<em>\u00abThe 5 Secrets to YouTube Success Revealed!\u00bb<\/em>).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Use contrasting colors and clear text on your thumbnails to grab attention.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<p>A good <a href=\"https:\/\/www.youtube.com\/@CBDecrypteur\">example<\/a> is the CBDecrypteur channel, which we developed in an ultra-competitive niche: CBD. We thus reached 80,000 views on a niche subject thanks to optimized titles and thumbnails that were tested and constantly improved.<\/p>\n<p>\n\n<div class=\"wp-block-image\"><\/p>\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"192\" class=\"wp-image-43548 lazyload\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/referencement-youtube-videos-populaires.jpg\" alt=\"YouTube video SEO\" data-srcset=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/referencement-youtube-videos-populaires.jpg 800w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/referencement-youtube-videos-populaires-300x72.jpg 300w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/referencement-youtube-videos-populaires-768x184.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/192;\" \/><\/figure>\n<p><\/div>\n\n<\/p>\n<p>With a YouTube SEO + website strategy, we were able to generate over \u20ac17,000 in revenue for our CBD partners.<\/p>\n<p>\n\n<div class=\"wp-block-image\"><\/p>\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"473\" height=\"1024\" class=\"wp-image-43556 lazyload\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/photo_2024-12-06_16-24-06-473x1024.jpg\" alt=\"YouTube channel analytics CBD\" data-srcset=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/photo_2024-12-06_16-24-06-473x1024.jpg 473w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/photo_2024-12-06_16-24-06-139x300.jpg 139w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/photo_2024-12-06_16-24-06.jpg 591w\" data-sizes=\"(max-width: 473px) 100vw, 473px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/1024;\" \/><\/figure>\n<p><\/div>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Optimize your descriptions and tags<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>Descriptions allow YouTube (and Google) to understand the content of your video. They play a major role in ranking your videos.<\/p>\n<p>\n\n<\/p>\n<p><strong>Tips:<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Please provide the text you would like translated. I will then provide an English (US) translation of at least 200 words, naturally incorporating your keywords.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Mention the main topics covered and add links to other videos or your website.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Add relevant tags, avoiding keywords unrelated to your content, which could penalize your video.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Use chapters and subheadings<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>Video chapters and subtitles enhance your content's accessibility while improving the user experience. YouTube values these efforts by boosting your visibility.<\/p>\n<p>\n\n<\/p>\n<p><strong>Why is it important?<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Chapters allow viewers to easily navigate your video, which increases their watch time.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Subtitles, in addition to being useful for the audience, help YouTube better understand your content.<br \/>Use tools like <strong>Otter.ai<\/strong> or <strong>Rev<\/strong> to quickly generate accurate subtitles.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Maximize your audience engagement<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>YouTube's algorithm prioritizes videos that generate engagement, particularly through likes, comments, and shares. An engaged audience is a strong signal of quality for the platform.<\/p>\n<p>\n\n<\/p>\n<p><strong>How to encourage engagement?<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Ask questions at the end of your video to encourage comments.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Add calls to action to invite viewers to subscribe or like.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Respond to comments to show that you are active and interested in your community.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Leverage the power of netlinking<\/strong><\/h2>\n<p>\n\n<\/p>\n<p>Link building, often overlooked on YouTube, is a powerful technique for strengthening the authority of your videos.<\/p>\n<p>\n\n<\/p>\n<p><strong>What to do?<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Embed your videos into blog posts or pages on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Share your videos on social media and in newsletters.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Collaborate with other creators to multiply backlinks to your content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong>Analyze your performance and adjust your strategies.<\/strong><\/h2>\n<p>\n\n<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<p><\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 66.66%;\">\n<p><\/p>\n<p>YouTube SEO is an evolving process. By regularly analyzing your performance, you can identify what's working and adjust your strategies accordingly.<\/p>\n<p>\n\n<\/p>\n<p><strong>Useful tools:<\/strong><\/p>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>YouTube Analytics<\/strong> To track metrics like click-through rate (CTR), watch time, and traffic sources.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong> To assess the impact of your videos on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\n\n<\/p>\n<p>Use this data to optimize your future videos and maximize their impact.<\/p>\n<p>\n\n<\/p>\n<p>For example, the analytical data of the <a href=\"https:\/\/www.youtube.com\/@leopoitevin\">Leo Poitevin's channel<\/a> allow us to understand which videos are most watched and therefore perform best.<\/p>\n<p><\/p>\n<\/div>\n<p>\n\n<\/p>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 33.33%;\">\n<p><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"361\" height=\"531\" class=\"wp-image-43547 lazyload\" data-src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/youtube-analytics.jpg\" alt=\"Analytics for the YouTube channel Leo Poitevin\" data-srcset=\"https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/youtube-analytics.jpg 361w, https:\/\/astrak.agency\/wp-content\/uploads\/2024\/12\/youtube-analytics-204x300.jpg 204w\" data-sizes=\"(max-width: 361px) 100vw, 361px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 361px; --smush-placeholder-aspect-ratio: 361\/531;\" \/><\/figure>\n<p><\/p>\n<\/div>\n<p><\/p>\n<\/div>\n<p>\n\n<\/p>\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/astrak.agency\/en\/youtube-seo-agency\/\">Our YouTube SEO agency at your service<\/a><\/strong><\/h2>\n<p>\n\n<\/p>\n<p>L\u00e9o Poitevin has created and developed several YouTube channels. Starting with a channel about CBD, and his recent personal channel, which is experiencing interesting growth.<\/p>\n<p>\n\n\n<iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/dl-Vj1ujJlI\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n<p><!-- \/wp:embed -->\n\n<!-- wp:paragraph --><\/p>\n<p>By using different techniques and digging into the algorithm, we have developed real expertise in optimizing videos to capture and retain an audience.\u00a0<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p><em>\u00abThrough my channel, I experiment with and apply best practices in YouTube SEO, which allows me to understand the challenges and opportunities you face. My experience enables me to adapt precise and effective strategies so that your channel gains visibility, just as I have done for mine. With <strong>Astrak<\/strong>, \u00bb, you benefit from expertise that has been tested and proven directly in the field.\"<\/em><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p>Need personalized support to optimize your videos? We put our expertise and curiosity at your service to transform your content into real growth tools. <strong><a href=\"https:\/\/astrak.agency\/en\/contact\/\">Contact us today<\/a><\/strong> and propel your YouTube channel to new heights!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; With over 2 billion monthly users, YouTube has become an essential platform for gaining visibility and attracting a qualified audience. It's not enough to simply publish a video for it to go viral: YouTube SEO is essential to maximize your chances of success. YouTube's algorithm is constantly evolving and ... <a title=\"YouTube SEO: 7 Techniques to Boost Your Videos in 2024\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/referencement-youtube\/\" aria-label=\"Read more about R\u00e9f\u00e9rencement YouTube : 7 techniques pour propulser vos vid\u00e9os en 2024\">Read more<\/a><\/p>","protected":false},"author":3,"featured_media":43550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-43545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rencement YouTube : 7 techniques pour propulser vos vid\u00e9os en 2024 - Astrak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/youtube-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9f\u00e9rencement YouTube : 7 techniques pour propulser vos vid\u00e9os en 2024 - Astrak\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Avec plus de 2 milliards d\u2019utilisateurs mensuels, YouTube est aujourd\u2019hui une plateforme incontournable pour gagner en visibilit\u00e9 et attirer une audience qualifi\u00e9e. Il ne suffit pas seulement de publier une vid\u00e9o pour qu\u2019elle devienne virale : le r\u00e9f\u00e9rencement YouTube est essentiel pour maximiser vos chances de succ\u00e8s. L\u2019algorithme de YouTube \u00e9volue sans cesse et ... 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