{"id":43882,"date":"2025-02-03T12:53:21","date_gmt":"2025-02-03T12:53:21","guid":{"rendered":"https:\/\/astrak.agency\/?p=43882"},"modified":"2026-02-23T20:16:58","modified_gmt":"2026-02-23T20:16:58","slug":"inverted-pyramid-web-writing","status":"publish","type":"post","link":"https:\/\/astrak.agency\/en\/pyramide-inversee-redaction-web\/","title":{"rendered":"The Inverted Pyramid: A Web Copywriting Technique for Better SEO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"43882\" class=\"elementor elementor-43882\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a17436c e-flex e-con-boxed e-con e-parent\" data-id=\"3a17436c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f66a25f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f66a25f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\u00a0<\/p>\n<p>The inverted pyramid is a writing method that consists of structuring a text by going <strong>From the most important information to the least important<\/strong>. Initially used by journalists, it has become an essential strategy in web writing and SEO.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Let's start with the essentials.<\/li>\n\n<li>We develop with details.<\/li>\n\n<li>We'll finish with some extras.<\/li>\n<\/ul>\n\n<p>The objective is simple:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Immediately captivate the reader with the essential information.<\/strong><\/li>\n\n<li>Facilitate reading and improve user experience (UX).<\/li>\n\n<li>Optimize natural referencing (SEO) by placing strategic keywords from the start.<\/li>\n<\/ul>\n\n<p>This approach allows for instant alignment of content with the user's search intent, increasing the chances of obtaining a <strong>featured snippet<\/strong> (optimized snippet) in Google Search results.<\/p>\n\n<p>A good SEO article beginning must contain a <strong>Clear summary in 1 to 3 sentences or a bulleted list.<\/strong>, thus increasing the probabilities of appearing as a direct response in a <strong>Answer Box<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"452\" height=\"366\" class=\"wp-image-43883\" src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee.png\" alt=\"Inverted pyramid scheme\" srcset=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee.png 452w, https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee-300x243.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure>\n<p>\u00a0<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n<h2 class=\"wp-block-heading\"><strong>Why adopt the inverted pyramid in web writing?<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>1. Attract and retain the reader's attention<\/strong><\/h3>\n\n<p>On the internet, users scan content rather than reading it in detail. Text structured with the inverted pyramid allows them to quickly access the information they are looking for.<\/p>\n\n<p>To maximize impact, it is recommended to use <strong>short paragraphs<\/strong> (5 lines maximum) and sentences not exceeding <strong>80 characters<\/strong>, ensuring smooth reading, especially on mobile.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. Improve natural referencing (SEO)<\/strong><\/h3>\n\n<p>Google prioritizes content that quickly answers user questions. By applying the inverted pyramid:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Visit <strong>main keywords<\/strong> are included from the <strong>100 first words<\/strong>.<\/li>\n\n<li>The key information is immediately visible, thus improving content relevance.<\/li>\n\n<li>An optimized structure promotes appearance in <strong>Zero position<\/strong> and in the <strong>enriched excerpts<\/strong>.<\/li>\n<\/ul>\n\n<p>The addition of <strong>rich media<\/strong> (images, videos, infographics) and a <strong>interactive table of contents<\/strong> further enhance visitor engagement and time on page, an important ranking factor for Google.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Facilitate reading and understanding<\/strong><\/h3>\n\n<p>Well-segmented content improves readability and user experience. To do this, it is advisable to avoid <strong>text blocks too long<\/strong> and use subtitles, lists, and visuals to pace the reading.<\/p>\n\n<p>Checking the layout on a mobile device is good practice: text that is too dense can discourage readers and harm SEO.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How to apply the inverted pyramid in SEO writing?<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Start with the essentials (The \u00abWhat?\u00bb)<\/strong><\/h3>\n\n<p>The introduction must immediately answer the following questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What is the article about?<\/li>\n\n<li>Why is this important for the reader?<\/li>\n\n<li>What benefits will he get from it?<\/li>\n<\/ul>\n\n<p>Example:<\/p>\n\n<p>The inverted pyramid is a writing method that places the most important information at the top of the text. It helps to capture attention, improve search engine optimization, and offer better readability on the web.<\/p>\n\n<p>One <strong>A summary in 1 to 3 sentences.<\/strong> or a <strong>bulleted list<\/strong> from the beginning strengthens SEO impact and increases the chances of being displayed in a <strong>Google snippet<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Develop with secondary details<\/strong><\/h3>\n\n<p>Once the key information has been provided, the text can be enriched with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>In-depth explanations<\/li>\n\n<li>Studies and statistics<\/li>\n\n<li>Concrete examples<\/li>\n\n<li>Testimonials and case studies<\/li>\n<\/ul>\n\n<p>Example:<\/p>\n\n<p>According to a study by Nielsen Norman Group, <strong>79 % des internautes scannent une page web<\/strong> before reading it in detail. By structuring your content with the inverted pyramid, you're directly responding to their need for quick information.<\/p>\n\n<p>One <strong>rich media content<\/strong> (images, videos, graphics) combined with a clear structure promotes<strong>\u2018I want to stay on the page<\/strong>, a positive signal for SEO.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Conclude with additional information<\/strong><\/h3>\n\n<p>At the end of the article, it is relevant to add:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Internal links to delve deeper into a subject<\/li>\n\n<li>Supplementary resources<\/li>\n\n<li>A call to action (CTA)<\/li>\n<\/ul>\n\n<p>Example CTA:<br \/><em>\u00abWant to improve your SEO writing? Discover our other tips for optimizing your content!\u00bb<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Tips for effective writing with the inverted pyramid<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Place the main keywords in the <strong>50 first words<\/strong>.<\/li>\n\n<li>To use <strong>Subtitles (H2, H3)<\/strong> to structure the content.<\/li>\n\n<li>Write <strong>short paragraphs (max. 5 lines)<\/strong> and phrases from <strong>less than 80 characters<\/strong>.<\/li>\n\n<li>Add <strong>bulleted lists<\/strong> to improve readability.<\/li>\n\n<li>Integrate <strong>rich media<\/strong> (videos, infographics) to hold attention.<\/li>\n\n<li>Check display on <strong>mobile<\/strong> to optimize the layout and text segmentation.<\/li>\n<\/ul>\n\n<p>By combining this technique with a <strong>optimized user experience<\/strong> (table of contents, rich media, mobile-friendly structure), you maximize your chances of improving your <strong>SEO ranking and visitor engagement<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 The inverted pyramid is a writing method that involves structuring a text by going from the most important information to the least important. Originally used by journalists, it has become an essential strategy in web writing and SEO. The goal is simple: this approach allows content to be instantly aligned with... <a title=\"The Inverted Pyramid: A Web Copywriting Technique for Better SEO\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/pyramide-inversee-redaction-web\/\" aria-label=\"Read more about La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\">Read more<\/a><\/p>","protected":false},"author":3,"featured_media":43885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-43882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/inverted-pyramid-web-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f\" \/>\n<meta property=\"og:description\" content=\"\u00a0 La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e \u00e0 l\u2019origine par les journalistes, elle s\u2019est impos\u00e9e comme une strat\u00e9gie incontournable en r\u00e9daction web et SEO. L\u2019objectif est simple : Cette approche permet d\u2019aligner instantan\u00e9ment le contenu avec ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/astrak.agency\/en\/inverted-pyramid-web-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Astrak\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T12:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T20:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"906\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thibault Marchal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thibault Marchal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/\"},\"author\":{\"name\":\"Thibault Marchal\",\"@id\":\"https:\/\/astrak.agency\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232\"},\"headline\":\"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\",\"datePublished\":\"2025-02-03T12:53:21+00:00\",\"dateModified\":\"2026-02-23T20:16:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\/\/astrak.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/\",\"url\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/\",\"name\":\"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/astrak.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"datePublished\":\"2025-02-03T12:53:21+00:00\",\"dateModified\":\"2026-02-23T20:16:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage\",\"url\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"contentUrl\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"width\":1024,\"height\":906,\"caption\":\"pyramide inverse\u0301e redaction web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Agence SEO\",\"item\":\"https:\/\/astrak.agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/astrak.agency\/#website\",\"url\":\"https:\/\/astrak.agency\/\",\"name\":\"Astrak\",\"description\":\"On va acc\u00e9l\u00e9rer votre SEO\",\"publisher\":{\"@id\":\"https:\/\/astrak.agency\/#organization\"},\"alternateName\":\"Astrak SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/astrak.agency\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/astrak.agency\/#organization\",\"name\":\"Astrak\",\"alternateName\":\"Astrak Agency\",\"url\":\"https:\/\/astrak.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/astrak.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/05\/Logo_Noir.png\",\"contentUrl\":\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/05\/Logo_Noir.png\",\"width\":1357,\"height\":246,\"caption\":\"Astrak\"},\"image\":{\"@id\":\"https:\/\/astrak.agency\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/astrakagency\/\",\"https:\/\/www.linkedin.com\/company\/astrak-legoax\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/astrak.agency\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232\",\"name\":\"Thibault Marchal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/astrak.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g\",\"caption\":\"Thibault Marchal\"},\"description\":\"Consultant SEO depuis plusieurs ann\u00e9es, Thibault vous accompagne dans votre strat\u00e9gie de r\u00e9f\u00e9rencement naturel : cr\u00e9ation de contenu, netlinking et optimisations on-site.\",\"sameAs\":[\"https:\/\/fr.linkedin.com\/in\/thibault-marchal-949b89177\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inverted Pyramid: THE ultimate writing technique! \u270d\ufe0f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/astrak.agency\/en\/inverted-pyramid-web-writing\/","og_locale":"en_US","og_type":"article","og_title":"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f","og_description":"\u00a0 La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e \u00e0 l\u2019origine par les journalistes, elle s\u2019est impos\u00e9e comme une strat\u00e9gie incontournable en r\u00e9daction web et SEO. L\u2019objectif est simple : Cette approche permet d\u2019aligner instantan\u00e9ment le contenu avec ... Read more","og_url":"https:\/\/astrak.agency\/en\/inverted-pyramid-web-writing\/","og_site_name":"Astrak","article_published_time":"2025-02-03T12:53:21+00:00","article_modified_time":"2026-02-23T20:16:58+00:00","og_image":[{"width":1024,"height":906,"url":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","type":"image\/jpeg"}],"author":"Thibault Marchal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thibault Marchal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#article","isPartOf":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/"},"author":{"name":"Thibault Marchal","@id":"https:\/\/astrak.agency\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232"},"headline":"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO","datePublished":"2025-02-03T12:53:21+00:00","dateModified":"2026-02-23T20:16:58+00:00","mainEntityOfPage":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/"},"wordCount":852,"publisher":{"@id":"https:\/\/astrak.agency\/#organization"},"image":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage"},"thumbnailUrl":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/","url":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/","name":"Inverted Pyramid: THE ultimate writing technique! \u270d\ufe0f","isPartOf":{"@id":"https:\/\/astrak.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage"},"image":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage"},"thumbnailUrl":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","datePublished":"2025-02-03T12:53:21+00:00","dateModified":"2026-02-23T20:16:58+00:00","breadcrumb":{"@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#primaryimage","url":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","contentUrl":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","width":1024,"height":906,"caption":"pyramide inverse\u0301e redaction web"},{"@type":"BreadcrumbList","@id":"https:\/\/astrak.agency\/pyramide-inversee-redaction-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Agence SEO","item":"https:\/\/astrak.agency\/"},{"@type":"ListItem","position":2,"name":"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO"}]},{"@type":"WebSite","@id":"https:\/\/astrak.agency\/#website","url":"https:\/\/astrak.agency\/","name":"Astrak","description":"We will accelerate your SEO","publisher":{"@id":"https:\/\/astrak.agency\/#organization"},"alternateName":"Astrak SEO","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/astrak.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/astrak.agency\/#organization","name":"Astrak","alternateName":"Astrak Agency","url":"https:\/\/astrak.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/astrak.agency\/#\/schema\/logo\/image\/","url":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/05\/Logo_Noir.png","contentUrl":"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/05\/Logo_Noir.png","width":1357,"height":246,"caption":"Astrak"},"image":{"@id":"https:\/\/astrak.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/astrakagency\/","https:\/\/www.linkedin.com\/company\/astrak-legoax\/"]},{"@type":"Person","@id":"https:\/\/astrak.agency\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232","name":"Thibault Marchal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/astrak.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g","caption":"Thibault Marchal"},"description":"SEO consultant for several years, Thibault will guide you through your natural referencing strategy: content creation, link building, and on-site optimizations.","sameAs":["https:\/\/fr.linkedin.com\/in\/thibault-marchal-949b89177"]}]}},"modified_by":"Yana khmelovska","_links":{"self":[{"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/posts\/43882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/comments?post=43882"}],"version-history":[{"count":10,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/posts\/43882\/revisions"}],"predecessor-version":[{"id":46417,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/posts\/43882\/revisions\/46417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/media\/43885"}],"wp:attachment":[{"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/media?parent=43882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/categories?post=43882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/astrak.agency\/en\/wp-json\/wp\/v2\/tags?post=43882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}