{"id":45223,"date":"2025-12-11T04:46:53","date_gmt":"2025-12-11T04:46:53","guid":{"rendered":"https:\/\/astrak.agency\/?p=45223"},"modified":"2026-02-23T19:55:40","modified_gmt":"2026-02-23T19:55:40","slug":"become-a-source-for-llms","status":"publish","type":"post","link":"https:\/\/astrak.agency\/en\/devenir-une-source-pour-les-llm\/","title":{"rendered":"SEO GEO: How to rank 1st in LLMs?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"45223\" class=\"elementor elementor-45223\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4445872e e-flex e-con-boxed e-con e-parent\" data-id=\"4445872e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a13a5db elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a13a5db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p style=\"font-size: 18px; line-height: 1.8;\">Do you think SEO is dead with the arrival of ChatGPT and Gemini? Wrong. It's evolving. If you want your content to be picked up by Artificial Intelligences (AI), you need to stop writing for Google like you did in 2010.<\/p>\n\n\n\n<p style=\"font-size: 18px; line-height: 1.8;\"><strong>L<strong>The key now lies in the authority of your brand and the raw structure of your data.<\/strong><\/strong><\/p>\n\n\n\n<p style=\"font-size: 18px; line-height: 1.8;\">There is massive overlap between classic SEO and what is now called <strong>GEO (Generative Engine Optimization)<\/strong>. Les sites qui performent sur Google sont souvent ceux qui nourrissent les LLM. Mais attention : pour devenir une \u00ab\u00a0Source Tier 1\u00a0\u00bb (une source de confiance que l&rsquo;IA cite syst\u00e9matiquement), tu dois changer radicalement ta fa\u00e7on de structurer l&rsquo;information.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/oDrWUFm5nb0\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to remember for your GEO strategy in 2025<\/h2>\n\n\n\n<p>LLM optimization is not a separate discipline. It's SEO. <strong>more strict, more technical, and more structured<\/strong>.<\/p>\n\n\n\n<p>To win, you must apply three fundamental principles:<\/p>\n\n\n\n<div class=\"wp-block-columns full-width-post-element is-layout-flex wp-container-core-columns-is-layout-5e620cd0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color\" style=\"font-size: 23px; line-height: 1;\"><span style=\"color: #00b4d8;\">1.<\/span> <strong>Simplify to the extreme<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">Short phrases, active voice, information at the beginning of sentences (this is the inverted pyramid principle). AI doesn't have time for your complex sentence structures.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-80d81a6aa430a3c7120bc234a6e0d60f is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color\" style=\"font-size: 22px; line-height: 1;\"><strong><span style=\"color: #00b4d8;\">2.<\/span> Structure your data<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">Abuse of JSON format and bulleted lists. It's the language robots understand best.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-606f457245ae88fd3e6bc9996998c08a\" style=\"font-size: 22px;\"><strong><span style=\"color: #00b4d8;\">3.<\/span> Credibilize your entity<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">Travaille ton Branding et connecte tes entit\u00e9s via le sch\u00e9ma.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. The New Metric: \u00abInformation Recovery Cost\u00bb<\/h2>\n\n\n\n<p>Forget Google's \u00abCrawl Budget\u00bb for a moment. For LLMs<em>Large Language Models<\/em>), the new major constraint is the <strong>Information Retrieval Cost<\/strong> (Cost of information retrieval).<\/p>\n\n\n\n<p>AI systems process millions of pages. For them, finding precise information in \u00abwordy\u00bb content is like searching for a needle in a haystack. Each \u00abtoken\u00bb (each piece of a word) costs them money in computing power.<\/p>\n\n\n\n<p><strong>Your mission is simple: Reduce this cost for AI.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be direct<em>To the point<\/em>) :<\/strong> AI hates unnecessary talk. It wants raw information, without superfluous literary flair. If you beat around the bush, you lose relevance points.<\/li>\n\n\n\n<li><strong>Structure info :<\/strong> If AI has to \u00abthink\u00bb to understand your sentence or the link between two ideas, it will move on to a simpler source to digest.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-border-color has-contrast-background-color has-background\" style=\"border-color:#e5e7eb;border-width:1px;border-radius:12px;margin-top:28px;margin-bottom:28px;padding-top:20px;padding-right:24px;padding-bottom:20px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-1e7d5acf wp-block-group-is-layout-constrained\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-7663b438dc44d4ff05a778a4adabff53\" style=\"font-size:15px;line-height:1.7\"><strong>\ud83d\udca1 My tip:<\/strong> Writing \"straight to the point\" without frills not only improves your understanding by AIs, but it has also become a positive signal for Google. The search engine now prioritizes immediate user satisfaction.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top: 48px; margin-bottom: 24px; font-size: 28px; font-style: normal; font-weight: 800;\">2. JSON is the ultimate fuel for LLMs<\/h2>\n\n\n\n<p>If there's one technical gem to take away from my video, it's this: <strong>LLMs are addicted to JSON format.<\/strong> It's literally their preferred format for structuring data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"403\" class=\"wp-image-45240\" src=\"https:\/\/astrak.agency\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-12.08.25-1024x403.png\" alt=\"image JSON Script\" \/><\/figure>\n<\/div>\n\n\n<p>Structuring your data, especially your FAQs, in JSON format considerably facilitates the ingestion of your content by models like GPT-4, Perplexity, or Claude.<\/p>\n\n\n\n<p><strong>How to apply it concretely?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns full-width-post-element is-layout-flex wp-container-core-columns-is-layout-5e620cd0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color\" style=\"font-size: 23px; line-height: 1;\"><span style=\"color: #00b4d8;\">1.<\/span> <strong><strong>FAQ in JSON-LD <\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">Stop settling for simple plain text Q&amp;A in your articles. Use structured data markup (Schema.org) for your FAQs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-56d94e672fc08bb0eeb7ec9b54dc8431 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color\" style=\"font-size: 22px; line-height: 1;\"><strong><span style=\"color: #00b4d8;\">2.<\/span> <strong>Ping-Pong\u00ab<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">Prioritize short questions followed by short, factual answers. This format is ideal for being \u00abingested\u00bb and presented as-is in a chatbot response.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width: 1px; border-radius: 12px; padding: 32px;\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-866204f2111b2c527cf71f9b976e2c36\" style=\"font-size: 22px;\"><strong><span style=\"color: #00b4d8;\">3.<\/span> <strong>Pages \u00abChunky\u00bb (easy to extract)<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size: 16px; line-height: 1.6;\">A page dedicated to a specific intent, coded cleanly without superfluous scripts, will always be preferred over a complex 5000-word guide that mixes everything.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size: 18px; line-height: 1.8;\">\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top: 48px; margin-bottom: 24px; font-size: 28px; font-style: normal; font-weight: 800;\">3. Becoming a \u00abTier 1 Source\u00bb: The Authority Strategy<\/h2>\n\n\n\n<p>Have you noticed that ChatGPT often cites the same websites? It's no accident. It works with a hierarchy of sources, highlighted by Surfer SEO studies:<\/p>\n\n<div class=\"full-width-post-element\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5e620cd0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:23px;line-height:1\"><strong><span style=\"color:#00b4d8\">1.<\/span> Tier 1 Sources (Core Sources) <\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Trustworthy, recurring sources that he considers \"the truth.\" They appear systematically.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-12e3ed9cfee3ec5a8bd4f2cec475e3d7 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:22px;line-height:1\"><strong><span style=\"color:#00b4d8\">2.<\/span> <strong><strong>Tier 2 Sources<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">The volatile sources that he uses to supplement, but to which he gives less weight.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p>For your site to become a Tier 1 source, you must prove your semantic authority and your existence as a real entity in the eyes of the Knowledge Graph.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build your \u00abSocial Fortress\u00bb<\/h3>\n\n\n\n<p>AIs check your credibility through external signals. That's what I call building a fortress.<\/p>\n\n\n\n<p><strong>Real User Signals:<\/strong> AI (and Google) favor sites where real humans spend time and navigate. Real traffic lends credibility to the source.<\/p>\n\n\n\n<p><strong>Active Social Networks:<\/strong> An active LinkedIn account, an updated Google Business Profile, or an engaging Twitter profile validate your existence. LinkedIn is, moreover, a massive data source (\u00abcorpus\u00bb) consumed by AI.<\/p>\n\n\n\n<p><strong>The diagram <code>sameAs<\/code> :<\/strong> It's technical but crucial. Use this Schema.org tag in your site's code to explicitly tell the bots: <em>\u00abMy website, this LinkedIn page, and this Wikipedia entry are all the same entity.\u00bb<\/em>. This connects the dots of <em>Knowledge Graph<\/em> and strengthen your authority.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Advanced (and \u00abGray Hat\u00bb) Techniques for Influencing AIs<\/h2>\n\n\n\n<p>The Chiang Mai SEO 2025 also revealed much more aggressive methods for manipulating AI results. I'm sharing them with you for informational purposes (to be used with caution and ethically, we agree?).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00abParasite SEO\u00bb on LinkedIn:<\/strong> Since AIs trust LinkedIn, publishing optimized content (via Pulse articles or long posts) allows you to quickly position yourself in chatbot responses by \u00abparasitizing\u00bb LinkedIn's domain authority. I've personally used this technique to clean up the online reputation of some clients.<\/li>\n\n\n\n<li><strong>Influence by foreign media:<\/strong> Using trusted media in other countries (that speak the same language) to push information can influence the overall perception of the model. It's cheaper and sometimes more effective than trying to influence Le Monde or Le Figaro.<\/li>\n\n\n\n<li><strong>The \u00abDMCA Takedown\u00bb:<\/strong> It's radical. Some SEO experts have managed to make entire entities (like public figures) disappear from AI memory by sending massive copyright (DMCA) requests. If the AI can no longer read the source, it forgets the information.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>You think SEO is dead with the arrival of ChatGPT and Gemini? Wrong. It's evolving. If you want your content to be picked up by Artificial Intelligence (AI), you've got to stop writing for Google like you did in 2010. The key now lies in your brand authority and the raw structure of your data. ... <a title=\"SEO GEO: How to rank 1st in LLMs?\" class=\"read-more\" href=\"https:\/\/astrak.agency\/en\/devenir-une-source-pour-les-llm\/\" aria-label=\"Read more about SEO GEO : Comment ranker 1er dans les LLM ?\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":45226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-45223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO GEO : Comment ranker 1er dans les LLM ? - Astrak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astrak.agency\/en\/become-a-source-for-llms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO GEO : Comment ranker 1er dans les LLM ? - Astrak\" \/>\n<meta property=\"og:description\" content=\"Tu penses que le SEO est mort avec l&rsquo;arriv\u00e9e de ChatGPT et Gemini ? Faux. Il \u00e9volue. Si tu veux que ton contenu soit repris par les Intelligences Artificielles (IA), tu dois arr\u00eater d&rsquo;\u00e9crire pour Google comme en 2010. La cl\u00e9 r\u00e9side d\u00e9sormais dans l&rsquo;autorit\u00e9 de ta marque et la structure brute de tes donn\u00e9es. ... 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