With over 2 billion monthly users, YouTube is now an essential platform for gaining visibility and attracting a qualified audience.

It's not enough to just post a video for it to go viral: the YouTube SEO is essential to maximize your chances of success. YouTube's algorithm is constantly evolving, and so are we.

Here are 7 techniques that will make all the difference: 

Perform in-depth keyword research

Just like with Google SEO, choosing the right keywords is a crucial step in YouTube SEO. It's not just about picking popular terms, but understanding what your audience is precisely looking for.

How to do it?

 

• • Use tools like Google Keyword Planner.

• • Analyze autocompletion YouTube using the search bar to identify frequent queries.

• • Prioritize long-tail keywords (e.g.: «Beginner video editing tutorial 2024» rather than «video editing»).

These keywords will allow you to target a specific audience and improve the relevance of your videos.

Create eye-catching titles and thumbnails

Titles and thumbnails are the first things users notice. An optimized and engaging title, combined with a catchy thumbnail, significantly increases your click-through rate (CTR).

Tips:

 

• • Include your main keyword in the title for easy identification by the algorithm.

• • Add an emotional touch or a clear promise«The 5 Secrets to YouTube Success Revealed!»).

• • Use contrasting colors and clear text on your thumbnails to grab attention.

A good example is the CBDecrypteur channel, which we developed in an ultra-competitive niche: CBD. We thus reached 80,000 views on a niche subject thanks to optimized titles and thumbnails that were tested and constantly improved.

With a YouTube SEO + website strategy, we were able to generate over €17,000 in revenue for our CBD partners.

Optimize your descriptions and tags

Descriptions allow YouTube (and Google) to understand the content of your video. They play a major role in ranking your videos.

Tips:

 

• • Please provide the text you would like translated. I will then provide an English (US) translation of at least 200 words, naturally incorporating your keywords.

• • Mention the main topics covered and add links to other videos or your website.

• • Add relevant tags, avoiding keywords unrelated to your content, which could penalize your video.

Use chapters and subheadings

Video chapters and subtitles enhance your content's accessibility while improving the user experience. YouTube values these efforts by boosting your visibility.

Why is it important?

 

• • Chapters allow viewers to easily navigate your video, which increases their watch time.

• • Subtitles, in addition to being useful for the audience, help YouTube better understand your content.
    Use tools like Otter.ai or Rev to quickly generate accurate subtitles.

Maximize your audience engagement

YouTube's algorithm prioritizes videos that generate engagement, particularly through likes, comments, and shares. An engaged audience is a strong signal of quality for the platform.

How to encourage engagement?

 

• • Ask questions at the end of your video to encourage comments.

• • Add calls to action to invite viewers to subscribe or like.

• • Respond to comments to show that you are active and interested in your community.

Leverage the power of netlinking

Link building, often overlooked on YouTube, is a powerful technique for strengthening the authority of your videos.

What to do?

 

• • Embed your videos into blog posts or pages on your website.

• • Share your videos on social media and in newsletters.

• • Collaborate with other creators to multiply backlinks to your content.

Analyze your performance and adjust your strategies.

Our YouTube SEO agency at your service

Léo Poitevin has created and developed several YouTube channels. Starting with a channel about CBD, and his recent personal channel, which is experiencing interesting growth.

By using different techniques and digging into the algorithm, we have developed real expertise in optimizing videos to capture and retain an audience. 

«Through my channel, I experiment with and apply best practices in YouTube SEO, which allows me to understand the challenges and opportunities you face. My experience enables me to adapt precise and effective strategies so that your channel gains visibility, just as I have done for mine. With Astrak, », you benefit from expertise that has been tested and proven directly in the field."

Need personalized support to optimize your videos? We put our expertise and curiosity at your service to transform your content into real growth tools. Contact us today and propel your YouTube channel to new heights!