The SEO tools we use really
Not an affiliate comparison. What actually runs on your cases, what we built ourselves because nothing on the market did it, and what each tool concretely changes for you.
What we built ourselves
The part of our stack that a competitor cannot buy. It exists because no tool on the market answered the question we were asking.
Our reporting platform. It continuously cross-references six data sources on a single file, instead of leaving you with six open tabs and a PDF at the end of the month. That’s where you see what's moving, and that’s where you make decisions.
- Search Console organic traffic: clicks, impressions, positions, page by page
- Name brand vs. off-brand — the only metric that tells if you are truly conquering, or just cashing in on your brand awareness
- GA4 conversions attributed to organic, not lost in overall traffic
- AI Visibility: Your citations in ChatGPT, Perplexity, Gemini and others
- Monitorank positions and backlink placement tracking
- Permanent access, PDF export, automatic sending at the chosen frequency
Automated monitoring tailored to each client's specific industry. As soon as the market moves, an email is sent—to both the client and us, on the same day and with the same content. This is what allows us to adjust the strategy based on what the industry is actually doing, rather than what we assumed it was doing when the contract was signed.
- Scope defined with you: tracked competitors, topics, sources
- Frequency aligned with the actual market rhythm — weekly where things move fast, monthly elsewhere
- Sent to the client and the team: no one is doing in-room monitoring
- Serves as an arbitration baseline for tracking points
Netlinking platform co-founded by Léo Poitevin, CEO of Astrak. A network of verified sites, with cross-checkable metrics rather than vendor promises.
- 15 % credit offered to all customers of the branch
- Network of sites verified and qualified one by one
- Transparent metrics, displayed purchase price
Two assistants trained on our methods and internal guidelines. Open to everyone, clients or not — this is the part of our method that we proudly make public.
Measure before to decide
Each of these tools feeds the Astrak report. We don't consult them separately: we make them talk to each other, because that's where the discrepancies appear.
Our reference on backlinks and keyword research. Astrak is an ambassador agency — and the official Ahrefs blog dedicated an article to our method.
- Link profile: new, lost, anchors, referring domains
- Keywords and organic competitors, market by market
- Data automatically imported into the Astrak report
The second opinion. Two databases never say the exact same thing: when Ahrefs and SEMrush diverge on a search volume or a competitor, the gap itself is information.
- Website audit and visibility tracking
- Competitive analysis and market mapping
- Systematic cross-referencing of search volumes
The tool that turns back time in the SERPs. When a competitor pulls ahead of you, it allows you to date the movement and see which links appeared in the same window.
- Search engine results page history, keyword by keyword
- Backlinks created by competitors, with Majestic data
- Detecting rising competitors before they surpass you
French keyword database, particularly reliable for local queries and long tails that Anglo-Saxon tools underestimate or ignore.
- Reliable search volumes in the French market
- SERP exploration and associated intents
- Local long tail, where Ahrefs returns «0»
Daily rank tracking, plugged directly into the Astrak report. Rankings are displayed right next to actual clicks: a ranking that goes up without additional clicks is a signal, not a win.
- Daily report, by engine, by device and by zone
- Competitor tracking on the same set of keywords
- Integrated into the Astrak report, next to the Search Console data
The only data that comes from Google itself. Everything else is an estimate: when a third-party tool figure contradicts Search Console, Search Console is right.
- Actual clicks, impressions, and positions, query by query
- Index coverage, Core Web Vitals, security issues
- GA4 Conversions attributed to the organic channel, not to global traffic
To exist in the AI responses
An increasing share of searches ends in a generated response, without a click. These two tools measure whether your brand appears in it, how it is described, and who is cited instead of you.
GEO platform that tracks your brand across a dozen generative engines — ChatGPT, Claude, Perplexity, Gemini, Copilot, Google's AI Overviews. Its data feeds directly into the Astrak report, alongside traditional SEO.
- Brand mentions and citations, engine by engine
- Perception: what AIs say about you, not just if they cite you
- Sources that search engines retrieve — the real target of a GEO strategy
- AI crawler traffic on your site and the traffic they refer back
French AI visibility tracking solution, developed by Germain de Flandre. It serves as a secondary sensor: two tools querying the same engines do not report the same citations, and this discrepancy is telling.
- Generative Engine Visibility Audit
- Identification of sources cited by SearchGPT
- Targeting third-party pages to prioritize for influence
Buy links without being fooled
The same website sells for single and triple depending on the platform, and the displayed metrics are easily inflated. These tools are used to pay the right price for a website that truly ranks.
Aggregates the catalogs of all netlinking marketplaces and ranks them based on a single criterion: the site's demonstrated ability to rank within your niche, as measured in the SERPs—not an inflated score.
- Ranking by actual thematic relevance, with positions to back it up
- The same site compared across all platforms that sell it
- Identifying undervalued sites: few metrics, but real rankings
- Weekly alerts on new opportunities in the theme
A comparison tool that aligns the offers of the same site across all the platforms where it is listed. On an annual netlinking budget, the price difference between two marketplaces alone funds several additional links.
- Real-time price comparison
- Detailed services included: copywriting, indexing guarantee
- Budget reallocated to volume rather than reseller margin
A bought link is not an acquired link: it disappears, turns into nofollow, or the page hosting it is unpublished. The Astrak report continuously checks that every placed link is still in place and flags the ones that drop.
- Automatic check of every link posted
- Alert when a link disappears or changes its attribute
- Complete campaign history, campaign by campaign
Produce quickly, without creating a vacuum
AI has made content production practically free—and therefore valueless in itself. What matters now is real semantic coverage and what one can analyze that others do not.
French semantic optimization tool. It compares your content to what is actually covered by pages that already rank, and shows the missing angles—the ones that explain why a good text is stuck on page two.
- Semantic analysis of the lexical field expected by Google
- Contextual suggestions, not keyword stuffing
- Optimization score tracked upon rewriting
The whole team works with it. It’s not just a writing gadget: it’s what allows us to produce custom analyses—cross-referencing exports, combining logs and Search Console data, processing hundreds of pages—where a commercial tool stops at what its developer anticipated.
- Data cross-referencing that no standard tool offers
- Audit scripts tailored for a specific site, not an average site
- Bulk processing: hundreds of pages, redirects, tags
- This is also what built the Astrak report
View the site as Google sees it
A crawl shows what the site exposes. Logs show what Google actually does with it. The gap between the two is where most technical gains lie.
The go-to crawler for technical audits. Fast, comprehensive, and above all, predictable: after fifteen years of use in the industry, we know exactly what it misses and how to supplement it.
- Complete crawl: response codes, redirection chains, tags
- Duplicate content and orphan page detection
- Direct integration with Search Console and Analytics
Open source crawler published under the MIT license by the consultant Lokoé. We host it ourselves: a client's crawl data does not leave our infrastructure, and we can query the database directly in SQL.
- JavaScript rendering: how search engines actually see the site
- Internal linking with page-by-page PageRank calculation
- Duplicate detected by Simhash fingerprint, not by strict equality
- Integrated MCP Server: crawl directly from Claude Code
Server log analysis: the only data that reveals where Googlebot actually spends its time. On a large website, this is often where you discover that 60 % of the crawl budget is being wasted on irrelevant pages.
- Server log analysis and pages actually crawled
- Crawl anomalies and active pages versus ignored pages
- Reallocation of crawl budget to converting pages
A tool does not make a strategy
Anyone can buy the same licenses. What changes the outcome is knowing which one is right when two of them contradict each other—and having built what was missing when neither of them answered the question.
That is why we are publishing this list: you can check each tool, and ask us why this one rather than another for your case. See who is behind Astrak.
These tools are worthless without anyone to read them
30 minutes with Léo: we open your Search Console, look at what it's really saying, and you leave with an opinion. Customer or not.
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