Case study

Unistrength 8x organic traffic in 18 months

How we boosted this sports equipment e-commerce from 2,500 to 20,000 monthly clicks with a comprehensive SEO strategy.

x8Traffic growth
18Month of collaboration
x3Traffic value
100%Organic growth
The context

Project context

Unistrength is an e-commerce company specializing in quality sports equipment. When they contacted us in June 2024, the website was generating approximately 2,500 organic clicks per month with considerable untapped potential.

The product sheets lacked optimized content, the categories were not structured for SEO, and the domain authority was low. Our mission: to transform this site into a benchmark for its industry.

Unistrength

Sports Equipment E-commerce

E-commerce SEO PrestaShop SEO
Unistrength website homepage

Visit the site

Client since June 2024
Performance

The evolution of organic traffic

Consistent and controlled growth, from 2,500 to nearly 20,000 organic monthly clicks.

Unistrength Organic Traffic Growth Curve - from 2500 to 20000 clicks
June 2024: ~2,500 clicks January 2026: ~20,000 clicks
Our intervention

Our SEO strategy

A comprehensive approach combining on-page optimization, content strategy, link building, and advanced techniques.

Product Sheet Optimization

SEO-optimized content writing for each product sheet, integrating strategic keywords and improving conversion. Our SEO content writing offer →

Content categories

Creation of rich content on all category pages to strengthen thematic relevance and capture more queries.

Internationalization

Multilingual website launch in 2025 with SEO-optimized translation to conquer new European markets. Our international SEO offer →

Regular link building

Continuous acquisition of quality backlinks to strengthen domain authority and improve rankings for competitive keywords. Our netlinking offer →

Product split technique

Splitting multi-variant products into separate pages to maximize semantic coverage (e.g., resistance bands). Our Technical SEO Offer →

Google Merchant Center

Optimizing product feeds to improve visibility on Google Shopping and generate additional qualified traffic.

The results

Results obtained

Measurable performance demonstrating the effectiveness of our e-commerce SEO approach.

20,000
Organic Clicks / Month
vs 2,500 at the start
+3000$
Ahrefs Traffic Value
vs less than 1000$ initially
Top 3
Key positions achieved
Resistance bands, straps...
Multi
Conquered markets
Successful international expansion
Customer Testimonial

What our client says

Léo is an SEO expert! Thanks to his strategic and analytical approach, he has considerably improved online visibility. Proactive and up-to-date on the latest trends, he makes SEO concepts accessible. I highly recommend him for any SEO mission. Founder, Unistrength

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Thibault Marchal
The consultant in charge of the project

Thibault Marchal

Expert Local SEO

At Astrak, each client is supported by a dedicated consultant who ensures the strategic and operational follow-up of the project. For Unistrength, Thibault is the one piloting the mission on a daily basis.

Specialist in local SEO and geolocalized visibility.

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