Unistrength 8x organic traffic in 18 months
How we boosted this sports equipment e-commerce from 2,500 to 20,000 monthly clicks with a comprehensive SEO strategy.
Project context
Unistrength is an e-commerce company specializing in quality sports equipment. When they contacted us in June 2024, the website was generating approximately 2,500 organic clicks per month with considerable untapped potential.
The product sheets lacked optimized content, the categories were not structured for SEO, and the domain authority was low. Our mission: to transform this site into a benchmark for its industry.
Client since June 2024The evolution of organic traffic
Consistent and controlled growth, from 2,500 to nearly 20,000 organic monthly clicks.
Our SEO strategy
A comprehensive approach combining on-page optimization, content strategy, link building, and advanced techniques.
Product Sheet Optimization
SEO-optimized content writing for each product sheet, integrating strategic keywords and improving conversion.
Content categories
Creation of rich content on all category pages to strengthen thematic relevance and capture more queries.
Internationalization
Multilingual website launch in 2025 with SEO-optimized translation to conquer new European markets.
Regular link building
Continuous acquisition of quality backlinks to strengthen domain authority and improve rankings for competitive keywords.
Product split technique
Splitting multi-variant products into separate pages to maximize semantic coverage (e.g., resistance bands).
Google Merchant Center
Optimizing product feeds to improve visibility on Google Shopping and generate additional qualified traffic.
Results obtained
Measurable performance demonstrating the effectiveness of our e-commerce SEO approach.
What is said our client
Léo is an SEO expert! Thanks to his strategic and analytical approach, he has considerably improved online visibility. Proactive and up-to-date on the latest trends, he makes SEO concepts accessible. I highly recommend him for any SEO mission.
The consultant in charge of the project
At Astrak, each client is supported by a dedicated consultant who ensures the strategic and operational follow-up of the project. For Unistrength, Thibault is the one piloting the mission on a daily basis.
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