SEO Agency Specialized For travel sector and tourism
We support travel agencies, carriers, and tourism stakeholders in their organic growth. Content creation, netlinking, technical optimization: an SEO strategy adapted to the specifics of travel.
Why SEO is indispensable in the travel industry
The travel and tourism sector is one of the most competitive online. Travelers conduct dozens of searches before booking: destination comparisons, reviews, itineraries, best times to go. Each query is an opportunity to capture a future customer.
Whether you are a custom travel agency, a tour operator, a carrier, or a hospitality player, our approach is based on the same fundamentals: understanding your market, creating content that answers your prospects' real questions, and building your domain's authority with strategic backlinks.
Our SEO levers for trip
A comprehensive approach that covers all the specific SEO needs of the travel and tourism sector.
Strategic Content Creation
Destination guides, tour pages, seasonal content, informational articles, and commercial pages. Content designed to capture travelers at every stage of their decision journey.
Thematic link building
Acquisition of backlinks on travel sites, general media, and specialized publications. Diversified link building that strengthens your authority in the travel niche.
Internal mesh optimization
Structuring the site into semantic clusters, with contextual links between destinations, itineraries, and informational content. A link structure designed with PageRank and user experience in mind.
Semantic optimization and cleaning
Audit and enhance existing content, remove obsolete or low-quality content, and perform semantic optimization to comprehensively address search intent.
Results Measurables
Organic growth was observed at two of our travel clients supported by Astrak.
Siamroutes: Ranked in the Top 10 for Its Key Search Terms in 18 Months
Centrale Autocar: From ~900 to 2,300 clicks per month in 12 months
Our case studies in the travel sector
Learn more about the SEO strategies we've implemented and the results we've achieved for our travel clients.
Siamroutes
French-speaking travel agency in Thailand
Complete SEO support for a travel agency specializing in tailor-made tours in Thailand. Massive creation of informational and commercial content, optimization of internal linking, acquisition of diverse backlinks, and deployment of proven content frameworks. Siamroutes is now positioned in the top 10 for «French-speaking Thailand travel agency.» All work was done live on YouTube, with full transparency.
Bus Station
Bus rental and road passenger transport
Complete takeover of a WordPress site following migration. Extensive cleanup of low-quality historical content written by offshore teams, optimization of existing pages, creation of new targeted pages, backlink acquisition, and implementation of structured data. Within 12 months, the site went from an estimated 900 clicks per month to a peak of 2,300 monthly clicks, despite still having a modest domain authority.
Estimated organic traffic for Centrale Autocar (source: Ahrefs)
We also work with other players in the travel and passenger transportation sectors, including LeJean Travels (a travel agency specializing in Romania) and Autocar Location (bus rental and road transportation). Ongoing support efforts are yielding initial positive results.
Our approach to the trip
A four-phase structured process to maximize your organic growth in the travel industry.
Audit and Strategy
Analysis of the market, competition, and opportunities related to travel-specific keywords.
Cleaning and Optimization
Removing low-quality content and optimizing existing pages with high potential.
Creation and meshing
Production of new strategic content and structuring of the internal linking scheme.
Authority and Backlinking
Acquire relevant backlinks to boost your domain’s authority.
The trip is on Our DNA
For Astrak, travel isn’t just a business—it’s a deep passion shared by a large part of the team. Léo Poitevin, the agency’s founder, has been living in Chiang Mai, Thailand, for several years. Tristan has settled in Paraguay. Nicolas works and travels throughout Asia. Manon has lived in Thailand for a long time. It is this life abroad—this constant immersion in other cultures—that gives us an unparalleled understanding of the travel industry.
Through these experiences and international connections, we have built a strong network within the travel ecosystem. We know many industry players personally, such as the owner of the website Majorca.org, and many others. This close connection to the industry allows us to understand the real challenges facing travel companies and to implement SEO strategies that are truly aligned with market realities.
Questions frequent
The travel industry has specificities that generalist SEO agencies don't always master: query seasonality, complex search intent (inspiration, comparison, booking), strong competition from comparison sites and OTAs. Our experience with several travel clients allows us to deploy proven strategies from day one.
In general, the first positive signals appear after 3 to 6 months. On Siamroutes, for example, the growth curve was visible from the first few months and only accelerated over 18 months. The key is consistency in content production and link acquisition.
No. We support all types of players in the travel sector: travel agencies, tour operators, transportation companies (like Centrale Autocar and Autocar Location), booking platforms, and any business related to tourism and traveler transport.
We produce destination guides, tour pages, seasonal content (e.g., «best island in [month]»), informational destination articles, and conversion-optimized commercial pages. Each piece of content is designed to meet a specific search intent identified in our keyword strategy.
This is a common scenario in travel, especially for carriers. Our approach involved auditing all content, identifying pages that generated neither traffic nor value, and either deleting them or merging them with more relevant pages. Simultaneously, we optimized high-potential pages. This is precisely what we did with Centrale Autocar and Autocar Location.
Ready to accelerate your SEO in travel?
Let's discuss your project. Whether you're a travel agency, carrier, or tourism player, we've probably already encountered your challenge.
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