Homelike Home +96% organic clicks in 6 months
How our local SEO strategy helped this real estate buyer's agent accelerate its Google visibility, with consistently growing organic traffic since August 2025.
The client: Homelike Home
Homelike Home is a real estate buyer agency founded in 2003, specializing in personalized property searches. The company assists its clients in finding apartments and houses on the entire market, from defining needs to the final signing.
The initial challenge
When Homelike Home approached Astrak in August 2025, the website had a good volume of content but suffered from several hindrances to its organic visibility. The Google My Business listings had never been optimized, internal linking was insufficient to boost strategic pages, and indexing showed anomalies that prevented certain key pages from ranking in search results.
The goal was clear: strengthen Homelike Home's presence in highly competitive local searches such as «apartment hunter Paris,» «real estate hunter Lyon,» or «apartment hunter Bordeaux.» These are searches where competition is particularly fierce, with players well established for years.
Thibault Marchal
Local SEO expert at Astrak
A specialist in local SEO and geo-localized visibility, Thibault is the consultant who led Homelike Home's entire SEO strategy. His expertise in Google My Business optimization, local content creation, and internal linking was instrumental in the results achieved for this account.
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The strategy deployed by Thibault for the Homelike Home account is based on a foundation of complementary actions, designed to maximize local visibility across all targeted cities.
Revise and improve existing pages to better target local queries and strengthen the semantic relevance of each page.
Production of dedicated pages for each strategic city to capture queries like «apartment hunter Lyon,» «Bordeaux,» etc.
Complete restructuring of the internal mesh to distribute link juice to strategic pages and strengthen the site's thematic structure.
Complete optimization of GMB listings that had never been worked on: categories, descriptions, posts, photos, and review management.
Acquiring links from relevant sources in the real estate industry to strengthen domain authority on targeted queries.
Identification and resolution of indexing issues that prevented key pages from ranking correctly in Google search results.
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Beyond classic SEO, Astrak has deployed a visibility strategy on generative search engines for Homelike Home. By working on media positioning and presence on strategic third-party sources, we enabled the client to appear directly in ChatGPT responses for competitive queries.
The results: remarkable growth
Comparing August 2025 (start of support) and January 2026 (two 31-day months for a fair comparison), the progress is clear and significant.
This is not a seasonal effect. When comparing the last 28 days from one year to the next, the progression is even more telling: 3,360 clicks in January 2026 compared to 1,060 in the same period in 2025.
Year over Year Comparison
To rule out any seasonality-related hypotheses, here is a strict comparison of the last 28 days of January between 2025 and 2026. The numbers speak for themselves.
Curve evolution Google Search Console
The Google Search Console graph perfectly illustrates the steady increase in organic traffic since the beginning of our support in August 2025. We can observe a regular upward trend, indicating that the actions implemented are producing lasting, rather than one-off, effects.
What to remember
The Homelike Home case perfectly illustrates the impact of a well-executed local SEO strategy. By combining content optimization, creation of city-specific pages, strategic internal linking, work on Google My Business listings, and acquisition of relevant backlinks, Astrak enabled this real estate buyer's agent agency to almost double its organic traffic in just 6 months.
The year-over-year comparison (up 217%%) confirms that this growth is not due to seasonality but rather to the interventions carried out. Thibault Marchal's work on this account demonstrates that rigorous and methodical local SEO can generate significant results, even in a sector as competitive as Parisian real estate.
Continued support and the coming months should further consolidate these achievements, with the goal of sustainable positioning across all targeted local queries.
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