MyBrocante.fr : SEO Technique Pur
How to go from under 1,000 to 70,000 organic visits a month in 9 months, with no content or backlinks, thanks to a custom SEO architecture.
MyBrocante.fr
MyBrocante.fr
Organic visits in 9 months 1k → 70k
A pitch-rental service for flea-market sellers that remained almost invisible on Google: under 1,000 organic visits a month in January 2025.
The problem? Their competitors (vide-grenier.org, Brokabrak) were exploding traffic with their flea market diaries. What about them? They were missing the boat.
Our mission: Create France's most comprehensive flea market calendar and explode their SEO traffic.
The Project in Action
The idea:
When someone searches for «second-hand market Loire-Atlantique» -> they find our complete list.
The challenge:
Build an architecture that can handle all the flea markets in France without collapsing the site.
Our strengths :
They already had the database. It just needed to be structured for SEO purposes.
The Deployed Technical Architecture
Phase 1: Architecture Design
I prepared the entire technical structure: pages by department, pages by city, pages by type of event, intelligent internal linking. Our local SEO offer →
Phase 2: Development
The dev team implemented the architecture according to my specifications. Each page is automatically generated from their database. Our programmatic SEO offer →
Phase 3: Progressive deployment
Progressive integration of flea markets. Page-by-page performance monitoring.
Zero added content. Zero backlinks.
Pure, hard technical SEO. Efficiency without the fluff. Our Technical SEO Offer →
The Numbers Speak
Performance Before/After
Before: under 1,000 organic visits a month in January 2025. After: 70,000 in September 2025 according to Ahrefs, and up to 165,000 Google clicks a month in high season according to Search Console.
Method 100% Technical
Custom SEO architecture, leveraging their existing database, optimized internal linking, automatically generated pages.
Concrete Result
Organic traffic multiplied in a few months, using only their in-house resources.
Goal: 1 Million Visits
Continuous Optimization
MyBrocante resumed working with Astrak in April 2026: page-by-page performance tuning and tests on technical elements.
Natural ripening
The pages grow stronger from one season to the next: in spring 2026, the site passed 159,000 Google clicks in April, then 164,000 in May.
Seasonal Explosion
Spring and summer are high season for flea markets: that is when the site reaches its traffic peaks, winter being naturally quieter.
You Too, Do You Have Unexploited Data?
MyBrocante.fr had the resources. We just had to structure them intelligently. Every architecture is a calculated gamble. Technique takes precedence over gimmicky content.
Shall we discuss it?