Case study

save +38% organic clicks in just 2 months

How Astrak boosted the SEO and GEO visibility of an SCPI investment platform, with measurable results from the first weeks of collaboration.

Duration: 2 months epargnoo.com Sector: Finance / SCPI

+38%

Organic clicks in 2 months

2 132

Clicks / current month

x2,5

vs previous year

#1

On ChatGPT in - 3 weeks

epargnoo, the SCPI investment platform

save est une plateforme d’investissement 100% en ligne qui permet aux particuliers d’accéder aux meilleurs produits d’épargne du marché, avec un focus important sur les SCPI. La plateforme se distingue par sa transparence, son cashback allant jusqu’à 4% et un accompagnement personnalisé par des conseillers experts.

In an ultra-competitive financial sector where established players dominate Google search results, epargnoo needed an SEO partner capable of delivering fast, measurable results to carve out a prime spot in SERPs and within AI-generated answers.

GEO – Generative Engine Optimization

First in ChatGPT in less than 3 weeks

Regarding the query «best platform for investing in SCPIs,» Epargnoo is now recommended in the first position by ChatGPT. This positioning generates qualified leads on a regular basis, providing an acquisition channel that complements traditional SEO.

Screenshot of ChatGPT recommending epargnoo as the best SCPI platform

Explosive growth in 2 months

Astrak began its collaboration with epargnoo in mid-December 2025. The results were not long in coming: comparing the periods before and after our intervention, the progress in organic clicks in Google Search Console speaks for itself.

Nov 18 – Dec 15, 2025

1 544

organic clicks

+38%

January 18 – February 14, 2026

2 132

organic clicks

Annual comparison (last 28 days): The progress is even more impressive when you compare the same period from one year to the next.

860

Clicks in 2025

2 130

Clicks in 2026

+148%

Levers activated for rapid growth

For an explosive launch, Astrak deployed a multi-channel strategy combining technique, content, and authority. Here are the main levers activated in parallel to maximize impact from the very first weeks.

Informational content

Creation of optimized guides and blog articles around informational queries related to SCPIs: comparisons, reviews, investment guides. These contents capture qualified traffic in the research phase.

Strategic indexable facets

Creation of SEO-friendly facets on epargnoo's SCPI products, allowing specific pages to be indexed by SCPI type, yield, or theme. A powerful lever for capturing long-tail queries with strong intent.

Optimized commercial pages

Optimization and creation of high-conversion pages, aligned with transactional queries in the SCPI sector. The client is already reporting an increase in conversions thanks to these new pages.

Targeted link building campaign

Acquiring backlinks on qualitative and thematic platforms to strengthen domain authority against well-established competitors in the real estate savings and investment sector.

Technical corrections

Audit and correction of technical website issues: indexing, architecture, server performance. These corrections have enabled Google to crawl and index all website pages more effectively.

GEO: ChatGPT Referencing

Generative Engine Optimization Strategy to position epargnoo in conversational AI responses. Result: First position on ChatGPT in less than 3 weeks, generating qualified leads regularly.

An explosive start, our specialty

At Astrak, quick starts and concrete results from the very first months are part of our DNA. Here's how our collaboration with epargnoo unfolded.

Mid-December 2025

Collaboration launch. Comprehensive audit technique, identification of SEO and GEO opportunities, correction of initial technical issues.

January 2026

Content and facets strategy deployment. Publication of informational guides, creation of indexable facets for SCPIs, launch of the netlinking campaign, and initial GEO efforts.

Late January 2026

epargnoo is first on ChatGPT on «best platform for investing in SCPIs» in less than 3 weeks. Leads are starting to come in through this channel.

February 2026

+38% organic clicks Compared to the pre-collaboration period, the client reported a significant increase in conversions. The competitor review article is starting to rank for strategic keywords. The Epargnoo articles are appearing in Google Discover.

What our client says about it

We are very happy with the initial results. Thank you very much for your support. We really want to continue advancing in SEO with you; the first SEO results lead us to believe that it will become one of our main levers for lead acquisition by the end of the year!

Flavien Lallemand

Co-founder, epargnoo

Organic SEO provides leads without competition. People discover the platform, have an investment project, and come to us because the platform is well-built, and they simply want guidance to finalize their investment.

Flavien Lallemand

Co-founder, epargnoo

The consultants on this file

Léo Poitevin

Léo Poitevin

Founder & CEO Astrak

LinkedIn
Théophile Takes Bekima

Théophile Takes Bekima

Team Lead SEO

LinkedIn

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