Homelike Home: ×3 Google clicks in one year
How our local SEO strategy enabled this property-finder agency to triple its Google clicks in eleven months, and to multiply by seven the traffic that does not come from its brand.
Client: Homelike Home
Homelike Home
«Homelike Home searches for your property, apartment or house, across the entire market, for purchase as well as for rent.»
Homelike Home is a real estate buyer agency founded in 2003, specializing in personalized property searches. The company assists its clients in finding apartments and houses on the entire market, from defining needs to the final signing.
- Real estate hunters since 2003
- Paris, Greater Paris, Lyon, Bordeaux, Marseille, Nice…
- Expert real estate hunter team
The initial challenge
When Homelike Home approached Astrak in August 2025, the site had a good volume of content but suffered from several obstacles to its organic visibility. Its Google Business Profile listings had never been optimised, internal linking was too weak to push the strategic pages, and indexing showed anomalies that prevented some key pages from rising in the search results.
The objective was clear: to strengthen Homelike Home's presence on highly competitive local queries such as «apartment hunter in Paris», «real estate hunter Lyon», or «apartment hunter Bordeaux». These are queries where competition is particularly fierce, with players well-established for years.
Completed actions
The strategy deployed by Thibault for the Homelike Home account is based on a foundation of complementary actions, designed to maximize local visibility across all targeted cities.
Content Optimization
Revise and improve existing pages to better target local queries and strengthen the semantic relevance of each page. Our SEO content writing offer →
Content Creation
Production of pages dedicated to each strategic city to capture queries like «apartment hunter Lyon», «Bordeaux», etc. Our local SEO offer →
Internal meshing
Complete restructuring of the internal mesh to distribute link juice to strategic pages and strengthen the site's thematic structure.
Google Business Profile
Full optimisation of the Google Business Profile listings, which had never been worked on: categories, descriptions, posts, photos and review management.
Backlink campaigns
Acquiring links from relevant sources in the real estate industry to strengthen domain authority on targeted queries. Our netlinking offer →
Index correction
Identification and resolution of indexing issues that prevented key pages from ranking correctly in Google search results. Our Technical SEO Offer →
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Homelike Home is located in 2nd position on ChatGPT
Beyond classic SEO, Astrak has deployed a visibility strategy on generative search engines for Homelike Home. By working on media positioning and presence on strategic third-party sources, we enabled the client to appear directly in ChatGPT responses for competitive queries. Our GEO offer →
The results: three times more clicks in eleven months
Between August 2025, the first month of our engagement, and July 2026, the site went from 1,721 to 5,280 Google clicks per month. Both months have 31 days, and the comparison covers full months.
Traffic that does not come from the brand
Some of the clicks come from people already searching for “Homelike Home”: that traffic owes a great deal to the agency’s reputation, and we do not present it as an SEO result. The real indicator is searches without the brand name, such as “chasseur d’appartement bordeaux” or “meilleur quartier lyon”. On this scope, the growth is even clearer.
Year-on-year comparison
To rule out any seasonal effect, we compare the same full month from one year to the next: 5,280 clicks in July 2026 versus 1,118 in July 2025, i.e. ×4.7. For non-brand searches, the same comparison gives 929 clicks versus 158.
Top 3 positions on core business queries
Bordeaux is the market where Homelike Home leads most clearly, and the neighbourhood guides have taken the top spots in Lyon and Marseille. Average positions recorded in Search Console over the 28 days to 3 October 2026:
- “chasseur immobilier bordeaux location”: 1,4
- “chasseur immobilier bordeaux”: 2,4
- “chasseur d’appartement bordeaux”: 2,5
- “chasseur immobilier provence”: 2,4
- “meilleur arrondissement de lyon”: 1,7 · “meilleur quartier lyon”: 2,4
- “conciergerie résidence secondaire”: 1,2
In Paris, the most contested market, progress is under way: “chasseur d’appartement paris” moved from 23rd to 12th position between August 2025 and September 2026.
Month-by-month trend
Total clicks and non-brand clicks grew together from the very first months, with an acceleration from January 2026, when the new city pages and the link-building work began to take effect.
Total Google clicks Non-brand clicks (queries without “Homelike”) · Source: Google Search Console, full months
Since Google launched AI Overviews in France on 22 July 2026, informational queries such as neighbourhood guides generate fewer clicks at the same position: Google answers directly at the top of the page. It is a new arena for visibility, which we measure and work on through our AI Overview agency page.
What to remember
In eleven months, Homelike Home has tripled its Google clicks and multiplied by seven the traffic that does not depend on its reputation. The site now ranks in the top 3 for its core business queries in Bordeaux and for its neighbourhood guides, and appears in ChatGPT’s recommendations.
This result stems from a combination of actions led by Thibault Marchal: genuinely written city pages, redesigned internal linking, optimised Google Business Profile listings, indexing fixes and themed link building. None is enough on its own; it is their accumulation, month after month, that drives positions up in a market as competitive as real estate.
Next step: Paris, where the site is progressing but remains on the second page for the most contested queries, and visibility in Google’s AI Overviews.
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Thibault Marchal
Local SEO expert at AstrakA specialist in local SEO and geo-localized visibility, Thibault is the consultant who led Homelike Home's entire SEO strategy. His expertise in Google My Business optimization, local content creation, and internal linking was instrumental in the results achieved for this account.
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