The landscape of French SEO has just undergone a major upheaval: Rocket Marketing, the parent company of Rocketlinks, has officially announced the acquisition of Reference, a pioneering platform of automated link building. This strategic transaction, initially revealed by a tweet on July 2, 2024, and confirmed by an official press release on July 9, 2024, marks a decisive turning point for SEO consultants. Ereferer, known for its competitive pricing and self-service model, will join Rocketlinks, renowned for its personalized support, under the umbrella of Rocket Marketing, which also owns Reech, an influencer marketing platform. What changes can be expected, and how will this acquisition impact the SEO community?

What will be the synergies and differences between Rocketlinks and Ereferer?

The acquisition of Ereferer by Rocket Marketing allows for the optimization of both platforms' services while maintaining their independence. Rocket Marketing intends to capitalize on the distinct strengths of each platform to offer more comprehensive and effective netlinking solutions.

Rocketlinks will continue to position itself as a premium service with personalized support, while Ereferer will maintain its automated netlinking platform model, offering competitive pricing. This distinction allows users to choose between expert human assistance and an automated service according to their specific needs.

What improvements can Ereferer users expect?

The acquisition brings several specific improvements to Ereferer. Users can expect increased optimization and a better user experience through:

• Enhanced automation: Ereferer will continue to rely on its automated service model. Existing technical issues, such as plugin disconnections and slow loading times, will be resolved to ensure increased stability and optimized performance.
• Enhanced customer support: Customer support, previously managed primarily by Emmanuel, will see an increase in dedicated staff, allowing for a faster and more efficient response to user requests. Additionally, an improved ticketing system will be implemented for accurate tracking and quick resolution of issues.
• New features: Rocket Marketing plans to introduce premium copywriting options, allowing users to choose high-quality copywriters for more engaging and professional content. SEO optimization services, such as rapid indexing via IndexNow, will also be integrated, offering users additional tools to maximize their online visibility.

Will Ereferer's competitive pricing policy be maintained?

One of Ereferer's main attractions, its competitive pricing, will be maintained. Rocket Marketing is committed to keeping prices low to ensure Ereferer remains the backlink discounter. Rocket Marketing aims to leverage economies of scale to offer attractive prices while simultaneously improving service quality.

What are the international expansion plans?

Rocket Marketing doesn't plan to limit itself to the French market. Expansion plans include increasing international presence, capitalizing on the growth already observed in Spain, Italy, and English-speaking markets. Market-specific features will be developed to adapt the services of Ereferer and Rocketlinks to the diverse needs of different international markets.

How will platforms remain independent while benefiting from synergies?

Although Ereferer and Rocketlinks will remain independent entities, they will benefit from significant synergies. Data centralization will improve the services of both platforms. For example, Rocketlinks' best practices in customer support and management will be integrated into Ereferer, while Ereferer's automation techniques can be adopted by Rocketlinks.

In terms of features, Rocketlinks users will be able to access Ereferer's directory services, and vice versa, without merging the platforms. This ensures that each platform retains its specificities while offering an enriched range of services.