How Siamroutes multiplied its organic traffic in 18 months
French-speaking travel agency in Thailand supported by Astrak from mid-2024 to mid-2025 on a comprehensive SEO strategy, executed live on YouTube.
About Siamroutes
Siamroutes is a French-speaking travel agency based in Thailand, specializing in tailor-made tours across the country. The website offers personalized itineraries, local activities, and comprehensive support for French-speaking travelers wishing to discover Thailand authentically.
At the launch of our collaboration, Siamroutes was a relatively young site with low organic visibility. The objective was clear: to build a strong SEO presence in a competitive French-speaking market, that of travel to Thailand.
Growth constant and significant
Evolution of Siamroutes' organic traffic over 18 months of SEO support by Astrak, from the site's launch to current results.
Screenshot of Siamroutes' organic traffic evolution (Source: Ahrefs)
The 3 pillars of strategy deployed
A structured approach focused on content creation, internal linking optimization, and quality backlink acquisition.
Content creation
Intensive production of informational and commercial content. Tour pages, destination guides, seasonal articles. Dozens of pages created and semantically optimized to cover the maximum number of search intents for travel in Thailand.
Internal meshing
Optimization of structural mesh via the footer and navigation, combined with in-text contextual linking between pages. The goal: maximize internal PageRank distribution and create strong semantic hubs around key themes.
Backlink acquisition
Diverse link-building campaign: placements on thematic networks, guest posts, editorial links. A mix of volume and quality to gradually and naturally strengthen domain authority against well-established competitors.
From content frameworks experienced
We have developed page templates that are repeated and adapted to systematically cover high-potential requests.
Framework circuits
Pages optimized with the format «circuit + number of days + region in Thailand.» This format directly targets the search intent of travelers in the planning phase.
10-day Northern Thailand circuitSeasonal island framework
Pages targeting monthly searches like «best island in Thailand in [month]». Seasonal content that generates recurring traffic all year round.
best island Thailand NovemberPages destinations
Comprehensive guides by destination covering activities, accommodation, best season, and recommended itineraries for each key location in Thailand.
What to do in Chiang MaiCommercial content
Service and booking pages optimized to capture visitors ready to convert. Detailed tour sheets with pricing, duration, and highlights.
Thai travel agency with French speakers100% SEO work% transparent, live
What makes this case study unique is that all the SEO work performed on Siamroutes was done live on the YouTube channel of Leo Poitevin, founder of Astrak.
Audits, content creation, technical optimizations, keyword selection, link buying: everything was shown and explained to an audience of SEO professionals and enthusiasts.
Watch YouTube Live StreamsEvery strategic decision, every optimization, every result has been documented and shared publicly. A transparency initiative unprecedented in the SEO industry.
Relay to Antoine Boquien
After about a year of intensive work, the Siamroutes project was handed over to Antoine Boquien, a freelance SEO consultant. Astrak's evolving pricing made it more coherent for the client to continue with an independent freelancer. A natural transition that reflects our honest approach: we always prioritize the client's best interests.
current position on the key request
Siamroutes is now positioned in the top 10 for one of the most strategic queries in its market.
French-speaking Thailand travel agency
position on Google.fr
You too, accelerate your SEO
Do you work in the travel or tourism industry? Let's discuss your project and see how Astrak can support your organic growth.
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