How Siamroutes multiplied its organic traffic in 18 months
French-speaking travel agency in Thailand accompanied by Astrak from mid-2024 to mid-2025 on a comprehensive SEO strategy, executed live on YouTube.
About Siamroutes
Siamroutes is a French-speaking travel agency based in Thailand, specializing in custom tours across the country. The website offers personalized itineraries, local activities, and comprehensive support for French-speaking travelers wishing to discover Thailand in an authentic way.
At the time of our collaboration launch, Siamroutes was a relatively young website with low organic visibility. The objective was clear: build a strong SEO presence in a competitive French-speaking market, that of travel to Thailand.
Constant and significant growth
Evolution of Siamroutes' organic traffic over 18 months of SEO support by Astrak, from the site's launch to current results.
Screenshot of Siamroutes' organic traffic evolution (Source: Ahrefs)
The 3 pillars of the deployed strategy
A structured approach focused on content creation, internal linking optimization, and quality backlink acquisition.
Content creation
Intensive production of informational and commercial content. Itineraries, destination guides, seasonal articles. Dozens of pages created and semantically optimized to cover the maximum number of search intentions for travel to Thailand. Our SEO content writing offer →
Internal meshing
Structural mesh optimization via the footer and navigation, combined with in-text contextual link work between pages. The goal: to maximize internal PageRank distribution and create strong semantic silos around key themes.
Backlink acquisition
Diversified link-building campaign: placements on thematic networks, guest posts, editorial links. A mix of volume and quality to progressively and naturally strengthen domain authority against well-established competitors. Our netlinking offer →
Proven content frameworks
We have developed reusable and customizable page templates to systematically cover high-potential queries. Our programmatic SEO offer →
Framework circuits
Optimized pages using the «circuit + number of days + region in Thailand» model. This format directly targets the search intentions of travelers in the planning stage.
10-day Northern Thailand circuitSeasonal islands framework
Pages targeting monthly queries like «best island in Thailand in [month]». Seasonal content that generates recurring traffic year-round.
best island Thailand NovemberPages destinations
Comprehensive destination guides covering activities, accommodation, best season, and recommended itineraries for each key location in Thailand.
What to do in Chiang MaiCommercial content
Service and booking pages optimized to capture visitors ready to convert. Detailed tour sheets with pricing, duration, and highlights.
Thai travel agency French-speakingTransparent, real-time SEO work for 100%
What makes this case study unique is that all the SEO work done on Siamroutes was performed live on the YouTube channel of Léo Poitevin, founder of Astrak.
Dozens of live sessions over nearly a year, documenting every step of the SEO strategy with total transparency.
Audits, content creation, technical optimizations, keyword selection, link building: everything was shown and explained to an audience of SEO professionals and enthusiasts.
Every strategic decision, every optimization, every result has been documented and shared publicly. A level of transparency unprecedented in the SEO industry.
Current position on the keyword query
Siamroutes is now positioned in the top 10 for one of the most strategic queries in its market.
Thai-speaking travel agencyAccelerate your SEO too
Are you involved in the travel or tourism sector? Let's discuss your project and see how Astrak can help you with your organic growth.
To make an appointmentAfter about a year of intensive work, the Siamroutes file was entrusted to Antoine Boquien, a freelance SEO consultant. Astrak's pricing evolution made it more consistent for the client to continue with an independent freelancer. A natural transition that reflects our honest approach: we always prioritize the client's best interests.
