Google Ads Agency
Each paid click,
linked to a measured result.
Astrak manages your Google Ads campaigns with the same level of rigor as your SEO: verified conversion tracking before the first euro is spent, keywords chosen from your actual data, and reporting that speaks in terms of inquiries and revenue.
Make an AppointmentGoogle Ads is the fastest lever to appear in searches that matter for your business: a well-configured campaign goes live as soon as it is approved. It is also the easiest to let drift. Broad match keywords that capture unrelated searches, automatically applied recommendations, bids that optimize for a click rather than a lead: the budget is leaving, and the account seems to be working.
The problem is rarely the tool. It's what you give it to optimize. Google's automated bidding strategies learn from the conversions they receive: if those conversions are poorly defined or poorly measured, the algorithm spends your budget very efficiently in the wrong direction.
Our Google Ads management therefore starts with measurement. We check the conversion tracking before touching the campaigns, then we build, launch and optimize your campaigns every week. And because Astrak is also an SEO agency, Let's look at your paid and organic results together., on the same queries.
How does Google Ads work?
Google Ads is Google's advertising network: you pay to appear at the top of the results for the searches you target.
With each search, Google organizes a bid among advertisers targeting the query. Position does not depend solely on the bid amount: the ad ranking It takes into account the quality of the ad and landing page, search relevance, and context. A more relevant ad can therefore outrank a higher-bidding competitor and pay less per click.
Targeting is based on keywords and their match types (broad, phrase, exact), supplemented by negative keywords which rule out useless searches. The search terms report shows what internet users actually typed before clicking: that is the first thing we review in an account.
Finally, campaigns are increasingly relying on’automation Cost-Per-Acquisition or Return on Ad Spend bidding, Performance Max campaigns that run across all Google inventory. These tools are powerful on one condition: receiving reliable conversion signals and a clear framework.
What our Google Ads management covers
Search campaigns
High-intent Google Search ads, structured by offer and intent to maintain control over bids and messaging.
Performance Max
Automated campaigns across all Google spaces, guided by objectives, audience signals, and exclusions.
Shopping and e-commerce
Your featured products with their price and visual, and a management based on return on ad spend rather than on clicks.
Keywords and exclusions
Keyword research, match types, negative keyword lists, and regular search term reviews.
Ads and landing pages
Drafting and testing ads, and landing page recommendations to ensure the ad's promise is reflected on the page.
Conversion tracking
Conversions that correspond to real inquiries or real sales, imported from Google Analytics 4 or measured directly.
Your Google Ads budget is leaking if…
- No one has reviewed your search terms in months
- Your account has few or no negative keywords
- Your bids optimize for a click or a page view rather than a real request
- You are paying for clicks on your brand without knowing what they bring in extra
- All your ads link back to your homepage
- Recommendations apply automatically without anyone validating them
- Google Ads conversions do not match either GA4 or your CRM
- You do not have administrator access to your own account
Why entrust Google Ads to an SEO agency?
Because paid and organic search compete for the same queries, and it is better to manage them together.
For the same query, your site can appear twice: in the ads and in the organic results. When these two channels are managed by two different service providers who don't talk to each other, no one asks themselves what every paid click brings extra. We cross-reference your campaign search terms with Search Console queries to find out where advertising is essential and where it duplicates an already solid organic position.
The crossover also works the other way around. A Google Ads campaign provides conversion data in a few weeks that SEO would take months to produce. Queries that convert to paid become content priorities, and the pages we optimize for SEO also serve as landing pages.
Finally, we come from measurement. Our consultants spend their days in Google Analytics and Search Console, and know how to recognize a poorly defined conversion or distorted attribution. On Google Ads, this requirement has a direct effect: automated bidding that works on the right signals.
At Astrak, every account is built around your goals and margins, not a standard template. You keep ownership of your account and your data, with reporting that explains what was done and why.
The benefits of data-driven management
Immediate visibility
Your ads appear on your target searches as soon as they go live, while organic SEO builds momentum.
A working budget
Search terms reviewed, exclusions kept up to date, budgets shifted to campaigns generating leads.
SEO and SEA aligned
Your campaign data feeds your content strategy, and your organic positions guide your bids.
Rapid tests
Messages, offers, and landing pages tested in just a few weeks, on traffic you control.
Measured profitability
Reporting by cost per request and in revenue, not in impressions or click-through rate.
An account that belongs to you
Your campaigns, your history, and your audiences remain on your Google Ads account, transferable at any time.
How Astrak manages your Google Ads campaigns
1. Account and measurement audit
On an existing account, we analyze campaign structure, search terms, exclusions, bids, and budget allocation. On a launch, we study demand and competition for your queries. In both cases, conversion tracking is checked first: no optimization makes sense on inaccurate measurements.
2. Campaign strategy and structure
We define what counts as a conversion and what it is worth, the types of campaigns suited to your business, the structure by offer and by intent, the keywords and their exclusions. We cross-reference this selection with your organic positions to focus the budget where advertising truly adds value.
3. Ads, pages, and launch
We write the ads and their components, check consistency with the landing pages, and formulate our recommendations for those pages. Campaigns are launched with controlled budgets and a bidding strategy tailored to the available conversion volume.
4. Continuous optimization
Every week, we review search terms, add exclusions, adjust bids and budgets, test new ads, and discard what does not convert. The recommendations proposed by Google are reviewed one by one and applied only when they serve your goals.
5. SEO / SEA reporting and decision-making
Every month, you receive a clear report: expenses, conversions, cost per lead, and revenue when it is tracked. We review it alongside your organic results to decide together where to increase the budget, where to reduce it, and which queries to entrust to SEO.
FAQ – Google Ads with Astrak
What budget should you plan for Google Ads?
It depends on your industry's cost-per-click, the search volume for your keywords, and your goals. Before launching anything, we estimate these parameters using Google data to propose a budget that fits your market rather than an arbitrary amount.
Is the advertising budget included in your fees?
No. The media budget is paid directly to Google, on your own account. Our fees cover the strategy, management, and optimization of the campaigns, and are determined after an initial discussion about your situation.
How long does it take to see results?
Ads go live as soon as they are approved by Google, typically within one business day. Automated bidding strategies, on the other hand, require a learning period and sufficient conversion volume to stabilize: a campaign should be evaluated over several weeks, not its first few days.
Should you choose between SEO and Google Ads?
No, the two complement each other. Google Ads provides immediate visibility and rapid conversion data. SEO builds traffic that doesn't stop when the budget is cut. Managing both together makes it possible to decide query by query where to invest, and to reduce advertising where organic positions take over.
Who owns the Google Ads account?
You. The campaigns are managed on your account, which we access with your permissions. If we stop working together, you keep all of your campaigns, your history, and your audiences.
Ready to make a profit
every click?
Let's talk about your current campaigns, or your Google Ads launch.
Make an Appointment