ChatGPT Ads Agency Your ads, right when your customers ask the question.
Astrak launches and manages your ChatGPT Ads campaigns with the same rigor as your SEO: conversion tracking checked before the first euro is spent, one ad per offer, and reporting in leads and revenue.
ChatGPT has become a place where people search. Your customers compare providers, products and prices there before they decide. Since 2026, OpenAI shows ads in ChatGPT: ads labeled as sponsored, placed below the answer, and matched to the topic of the conversation.
It is a new channel. Few advertisers are there yet, and the tools change every month. It is also an easy channel to start badly: a single ad that sends everyone to the home page, a conversion that is not tracked, a campaign that buys clicks without ever learning what produces a lead.
So our ChatGPT Ads management starts with measurement. We check your conversion tracking before launch, then we build the campaigns page by page and optimize them every week. Astrak runs ChatGPT Ads for its own lead generation: what we recommend, we test on our own account first.
How does ChatGPT Ads work?
ChatGPT Ads is OpenAI's ad platform: you pay for an ad to appear below ChatGPT's answers when the conversation is about your topic.
The ad is separate from the answer and labeled as sponsored. According to the principles OpenAI has published, ads do not influence ChatGPT's answers. Being visible in the answer itself is a different job: GEO.
Targeting does not rely on a keyword list like Google. It relies on the context of the conversation. That is why you need one ad per topic: its title, description and landing page must say the same thing to be matched with the right questions.
Ads are shown to logged-in adult users on the Free and Go plans. OpenAI excludes some topics, such as health and politics. You buy per click or per impression, in OpenAI's Ads Manager, and measurement uses a pixel, a conversions API and UTMs.
What our ChatGPT Ads management covers
Account setup
An Ads Manager account in your name, the pixel installed, conversions defined and tested before launch.
One ad per page
One ad per offer or topic, each linked to the page about it. No generic ad pointing to the home page.
Click and conversion campaigns
A click campaign for volume and data, and a campaign optimized for leads once tracking allows it.
Ads and assets
Titles, descriptions and visuals written and tested, with many variants so the algorithm can choose.
Landing pages
Recommendations on landing pages so the promise of the ad is on the page, and the request is easy to make.
Conversion tracking
Pixel, conversions API and UTMs: each lead is tied to its campaign, all the way into your CRM.
Your ChatGPT Ads budget is leaking if...
- All your ads link back to your homepage
- You have a single ad for all your offers
- Nobody knows how many leads really come from ChatGPT Ads
- The pixel counts conversions your CRM cannot find
- Your booking tool is not tracked as a conversion
- Your ads run in countries where you do not sell
- You judge the campaign on its first three days
- You do not have administrator access to your own account
Why hire an SEO and GEO agency for ChatGPT Ads?
Because ads and organic visibility play out in the same conversations, and they are better managed together.
On the same question, your brand can appear twice: cited in ChatGPT's answer, and in the ad below it. The first is GEO, the second is advertising. We track both. We know which questions already cite your brand, and where an ad is the only way to be there.
It works the other way too. A ChatGPT Ads campaign quickly shows which topics produce leads. Those topics become content priorities for SEO and GEO, and the pages we write also serve as landing pages.
Finally, we come from measurement. Our consultants spend their days in Google Analytics, Search Console and AI tracking tools. On a channel this young, that matters twice as much: without reliable conversions, you cannot tell if the campaign pays off.
Your ChatGPT Ads campaigns are run by Matthew Gehin, SEO and SEA consultant at Astrak. An SEO since 2015, he set up Astrak's own ChatGPT Ads conversion tracking. If you also advertise on Google, he runs both platforms together: see our Google Ads agency.
The benefits of data-driven management
A channel with little competition
Few advertisers are on ChatGPT yet. Now is the time to take the space and learn before your competitors.
Leads with intent
Your ads appear when a user is comparing, researching or looking for a provider.
SEO, GEO and Ads aligned
Your campaign data feeds your content strategy, and your presence in AI answers guides your budgets.
Rapid tests
Messages, offers and pages tested in a few weeks.
Measured profitability
Reporting in cost per lead and revenue, not impressions.
An account that belongs to you
Your campaigns, history and data stay on your account and can be handed over at any time.
How Astrak manages your ChatGPT Ads campaigns
1. Tracking and page audit
We check that your site tracks a real lead: form, booking, call. We list the pages that can serve as landing pages, and the ones that are missing.
2. Strategy and structure
We define what counts as a conversion and what it is worth, the topics to cover, the countries to target and exclude, and the split between the click campaign and the conversion campaign.
3. Ads, pages, and launch
We write one ad per topic, with its assets, and check that it matches each landing page. Campaigns launch with controlled budgets.
4. Continuous optimization
Every week, we review results by ad and by page, adjust budgets, add assets and drop what does not produce leads.
5. Reporting and decisions
Every month, you get clear reporting: spend, leads, cost per lead, revenue when it is tracked. We read it alongside your SEO and GEO results to decide together where to invest.
FAQ: ChatGPT Ads with Astrak
What budget should I plan for ChatGPT Ads?
It depends on your industry, your offers and how many topics you want to cover. The channel is young: we start with a test budget, measure the cost per lead, then increase spend where it pays off.
Is the advertising budget included in your fees?
No. You pay the media budget directly to OpenAI, on your own account. Our fees cover strategy, management and optimization, and are set after a first conversation about your situation.
How long does it take to see results?
Ads run as soon as they are approved. A campaign then needs several weeks and enough conversions to stabilize. We judge it over time, not on its first days.
Does an ad on ChatGPT change what ChatGPT says about my brand?
No. According to OpenAI, ads do not influence answers. To be cited in answers, you need to work on your organic visibility in AI: that is the role of GEO. And to capture keyword searches on Google, Matthew also runs your Google Ads campaigns.
Who owns the ChatGPT Ads account?
You do. Campaigns are run on your account, which we access with your permission. If we stop working together, you keep your campaigns and history.
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on ChatGPT?
Let's talk about your ChatGPT Ads launch, or your current campaigns.
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