Traffic doubled in 8 months 》》
How we boosted Batman Escape from 25,000 to 50,000 monthly clicks
Results obtained
Traffic & Backlink Evolution
Context
The initial problem
Main objective: Improve ranking for the strategic query «Escape Game Paris»
Starting situation: The site was blocked at the end of the first page/beginning of the second page, significantly limiting organic traffic.
Technical challenge: Over-optimized backlink profile with too high a rate of optimized anchors, following a temporary de-indexing of the homepage caused by a Google bug in December 2024.
Initial traffic: ~25,000 monthly clicks according to Ahrefs in January 2025
🎯 An Ideal Client for SEO Innovation
David Harari, founder of Batman Escape, proved to be the perfect partner: curious, agile and always willing to try out new SEO techniques. This open-mindedness enabled us to deploy innovative strategies and experiment with sometimes daring approaches, contributing directly to the outstanding results we achieved.
Batman Escape website
Mission Chronology & Evolution of Positions
Strategies deployed
Backlink deoptimization
Mass mailing of backlinks with de-optimized anchors to correct an over-optimized profile. Transition from 750 to 2000+ backlinks with a more natural anchor ratio.
Semantic Coconut
Creation of a network of blog posts structured around «Escape Game Paris» to reinforce thematic relevance and capture the long tail.
Google My Business optimization
Regular publications, customer review collection, complete optimization of GMB profile with creation of news for an enhanced Google listing, generating recommendability.
Parasite strategies
Deployment of blogposts on third-party platforms featuring Batman Escape, generating referral traffic and brand awareness.
Quotes & Local Reputation
Intensive work on local citations on forums, Reddit, comments on blog posts. Get people talking about Batman Escape everywhere (without systematic linking) + reputation management with Trustpilot reviews and work on all local directories.
Site Satellite Team Building
Creation and optimization of an Exact Match Domain (EMD) satellite site to target team building queries, generating additional qualified leads with remarkable results.
Homepage Redesign
Improving the content, semantics and structure of the home page to maximize its performance on strategic queries.
SEO Technique
Optimizing the internal mesh, resolving JavaScript issues, and correcting technical errors impacting crawl and indexing.
The Expert Behind These Results
Thibault Marchal
Expert Local SEOAs a specialist in local SEO and geolocated visibility, Thibault led this mission with a comprehensive approach combining on-site optimizations, innovative off-site strategies, and complete management of local tools (Google My Business, Pages Jaunes, directories, Trustpilot). His expertise in local SEO and his ability to deploy creative strategies (local citations, EMD satellite sites) were crucial in achieving the exceptional results for Batman Escape.
See his LinkedIn profileWhat Our Customer Says
🚀 Collaboration in Progress
We're continuing to work actively with Batman Escape to further improve positions on «Escape Game Paris» and develop their local visibility. The process of de-optimizing backlinks continues, and two additional local SEO actions are currently being deployed. The aim: to achieve and sustain top 3 positions on strategic queries.
Ready to double your traffic ? 》》
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