Traffic doubled in 8 months
How we boosted Batman Escape from 25,000 to 50,000 monthly clicks
Traffic & Backlink Evolution
The initial problem
Batman Escape website
Main objective: Improve positioning on the strategic keyword «Escape Game Paris»
Starting situation: The site was blocked at the end of the first page/beginning of the second page, significantly limiting organic traffic.
Technical challenge: Over-optimized backlink profile with too high a rate of optimized anchors, following a temporary de-indexing of the homepage caused by a Google bug in December 2024.
Initial traffic: ~25,000 monthly clicks according to Ahrefs in January 2025
🎯 An Ideal Client for SEO Innovation
David Harari, founder of Batman Escape, proved to be the perfect partner: curious, agile and always willing to try out new SEO techniques. This open-mindedness enabled us to deploy innovative strategies and experiment with sometimes daring approaches, contributing directly to the outstanding results we achieved.
Mission Chronology & Evolution of Positions
Start of collaboration following de-indexing of homepage caused by Google bug
Launch of backlink de-optimization strategy and full SEO audit
Semantic cocoon deployment, Google My Business optimization and parasitic strategies
Homepage redesign, optimization of internal linking and resolution of JavaScript issues
First pass positions Top 3-4 on «Escape Game Paris» using a targeted technique, followed by a temporary stabilization in position 7
Crossing the 50,000-click monthly mark and stabilizing at Position 9 (bottom of the first page) on «Escape Game Paris»
Strategies deployed
Backlink deoptimization
Mass mailing of backlinks with de-optimized anchors to correct an over-optimized profile. Transition from 750 to 2000+ backlinks with a more natural anchor ratio. Our netlinking offer →
Semantic Coconut
Creation of a network of blog articles structured around «Escape Game Paris» to strengthen thematic relevance and capture long-tail search traffic. Our SEO content offering → What is a semantic silo
Google My Business optimization
Regular publications, customer review collection, complete optimization of GMB profile with creation of news for an enhanced Google listing, generating recommendability.
Parasite strategies
Deployment of blogposts on third-party platforms featuring Batman Escape, generating referral traffic and brand awareness. The SEO parasite explained →
Quotes & Local Reputation
Intensive work on local citations on forums, Reddit, comments on blog posts. Get people talking about Batman Escape everywhere (without systematic linking) + reputation management with Trustpilot reviews and work on all local directories. Our online reputation offer →
Site Satellite Team Building
Creation and optimization of an Exact Match Domain (EMD) satellite site to target team building queries, generating additional qualified leads with remarkable results. Our advanced SEO techniques →
Homepage Redesign
Improving the content, semantics and structure of the home page to maximize its performance on strategic queries.
SEO Technique
Optimizing the internal mesh, resolving JavaScript issues, and correcting technical errors impacting crawl and indexing. Our Technical SEO Offer →
🚀 Collaboration in Progress
We are continuing to work actively with Batman Escape to further improve their positions for «Escape Game Paris» and develop their local visibility. The backlink de-optimization process is ongoing, and two additional local SEO actions are currently being deployed. The objective: to reach and sustainably maintain top 3 positions for strategic queries.
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Thibault Marchal
Expert Local SEOAs a specialist in local SEO and geolocated visibility, Thibault led this mission with a comprehensive approach combining on-site optimizations, innovative off-site strategies, and complete management of local tools (Google My Business, Pages Jaunes, directories, Trustpilot). His expertise in local SEO and his ability to deploy creative strategies (local citations, EMD satellite sites) were crucial in achieving the exceptional results for Batman Escape.
See his LinkedIn profile