4.9x SEO traffic in one year across a network of 5 e-commerce sites selling nets and canvases
An e-commerce business, 5 specialized boutiques (shade nets, camouflage nets, coconut coir mats) in 3 markets (France, Germany, Spain). Astrak took over the entire SEO scope and increased combined organic traffic from 2,199 to 10,747 clicks in the last 28 days.
5 niche boutiques, untapped potential
Our client manages a network of online stores specializing in technical nets and canvases: shading, camouflage, and coconut fiber canvas, sold in France and internationally. The catalog was solid, but organic visibility was stagnant. Three main obstacles were hindering growth.
Texts that are too generic
The datasheets and category pages repeated a generic discourse, without an angle, without a clear research intention and without semantic depth on business queries.
A lack of authority
Few qualified backlinks pointed to the sites. In competitive markets like camouflage, it's impossible to rank sustainably without a strong link profile.
A technical base to refine
Several technical points were limiting exploration and indexing, thus hindering the content and link-building efforts already undertaken.
What we did, on the 5 sites, continuously
No endless audits or slides. Theophile, our SEO Team Lead, managed the entire scope with a constant iteration logic: we produce, we push to production, we measure, we adjust. All rolled out simultaneously across the 5 stores.
Rewriting and upgrading content
We have revised the historical texts, which were too generic, to make them unique, oriented towards research intent, and semantically enriched. Each page now targets queries with real commercial potential. See our approach to SEO copywriting.
A reworked SEO strategy
Reprioritize high-impact business pages, structure internal linking, and make clear decisions between the FR, DE, and ES markets to focus efforts where they yield the most.
Acquiring high-quality backlinks
We've reviewed the netlinking from top to bottom: selection of truly relevant domains, editorial placements, and stopping low-value links. The objective is to build lasting authority rather than disposable volume. Our backlinking expertise.
Continuous technical cleaning
Corrections of blocking points for exploration and indexing, so that every published content and every acquired link has its full effect. Our approach to technical SEO.
Theophile Take Bekima
Team Lead SEO – Astrak«The potential was there from the start. Our work consisted of making each piece of content useful and unique, supporting it all with truly high-quality links, and iterating relentlessly across the 5 sites in parallel. The results followed.»
Organic traffic multiplied by 4.9 across the entire network
Google Search Console data, last 28 days compared to the same period last year. The aggregate of the 5 sites went from 2,199 to 10,747 organic clicks.
The detail of the progress, shop by shop
Each site has its own curve, but the dynamic is the same everywhere. Here are the Search Console figures for the last 28 days, with a reminder of the same period a year earlier.
tarnnetz.com Germany
See tarnnetz.com
camouflage-net.com Spain
See camouflage-net.com
my-coconut-web.com France
See my-toile-coco.fr →
mon-ombrage.fr France
See my-ombrage.fr →
the-camouflage-net.com France
View le-camouflage-net.fr →
Real underlying progress, not a seasonal spike
The question often comes up in this type of niche: what if it's just a seasonal effect? The answer is in the numbers. Each graph compares the last 28 days to the same period a year earlier, accounting for seasonality. The solid line consistently outperforms last year's dotted line.
The sharpest acceleration coincides with the May Google update, which rewarded months of background work on content, links, and technical aspects. When the foundations are healthy, an update becomes an accelerator, not a threat.
Are you managing one or more e-commerce sites that you want to take off?
We can apply the same method to your catalog: useful content, quality link building, and a healthy technical foundation, in continuous iteration. Let's talk about your goals.
Book a call with Astrak
Theophile Take Bekima
Team Lead SEO at AstrakTheophile manages Astrak's SEO team and coordinates our clients' organic growth strategies. He led the support for this network of 5 stores, from editorial redesign to backlink acquisition, including technical optimizations.
Theophile on LinkedIn