6x SEO traffic in one year across a network of 5 e-commerce sites for nets and mesh
The same e-commerce merchant, 5 specialized online stores (shade nets, camouflage nets, coir mats) across 3 markets (France, Germany, Spain). Astrak took over the entire SEO scope and increased the cumulative organic traffic from 5,714 to 34,213 clicks over the summer, from June to August 2026 compared to the same months in 2025.
5 niche boutiques, under-exploited potential
Our client manages a network of online stores specializing in technical nets and canvases: shade, camouflage, and coir matting, sold in France and internationally. The catalog was solid, but organic visibility was stagnating. Three main obstacles were blocking growth.
Overly generic texts
The product descriptions and category pages relied on a one-size-fits-all narrative, lacking a distinct angle, clear search intent, and semantic depth regarding business queries.
A lack of authority
Few quality backlinks were pointing to the sites. In competitive markets like camouflage, it is impossible to rank sustainably without a strong link profile.
A technical foundation to be refined
Several technical issues were limiting crawling and indexing, which ended up holding back the content and netlinking efforts already underway.
What we did, across the 5 sites, continuously
No endless audits or slides. Théophile, our SEO Team Lead, managed the entire scope with a logic of permanent iteration: we produce, we launch, we measure, we adjust. All of this rolled out simultaneously across the 5 stores.
Content rewriting and upgrading
We revised the historical texts, which were too generic, to make them unique, search-intent-driven, and semantically enriched. Each page now targets queries with real commercial potential. View our SEO writing approach →
A revamped SEO strategy
Reprioritization of high-business-impact pages, structuring of internal linking, and clear trade-offs between the FR, DE, and ES markets to focus efforts where they yield the highest returns. Our international SEO offer →
A quality backlink acquisition
We completely overhauled the netlinking: selection of truly relevant domains, editorial placements, and the cessation of low-value links. Objective: to build lasting authority rather than disposable volume. Our netlinking expertise →
Continuous technical cleaning
Fixing blocking issues for crawling and indexing so that every published content and every acquired link can achieve their full effect. Our approach to technical SEO →
Théophile Takes Bekima
Team Lead SEO – Astrak«The potential was there from the start. Our work consisted of making every piece of content useful and unique, supporting the whole thing with truly high-quality links, and iterating relentlessly across the 5 sites in parallel. The results followed.»
Organic traffic multiplied by 6 across the entire network
Google Search Console data, from June to August 2026 compared to the same months in 2025. The total for the 5 sites increases from 5,714 to 34,213 organic clicks.
Source: Google Search Console, data as of September 12, 2026. Search Console only retains 16 months of history, hence the 2025 curve starting in May.
The progression details, store by store
Each site has its own curve, but the dynamic is the same everywhere. Here are the Search Console figures from June to August 2026, alongside those for the same months a year earlier.
tarnnetz.com Germany
camouflage-net.com Spain
my-coconut-web.com France
mon-ombrage.fr France
the-camouflage-net.com France
Real underlying progress, not a seasonal spike
The question often comes up with this type of niche: what if it is just a seasonal effect? The answer is in the numbers. Each chart compares the summer of 2026 to the same months in 2025, day for day, and thus on an equal seasonal basis. The solid curve consistently crushes last year's dashed curve across all 5 stores.
The sharpest acceleration coincides with the May 2026 Core Update by Google, rolled out from May 21 to June 2, 2026: in two weeks, the network's weekly traffic goes from about 1,800 to over 4,200 clicks. This update rewarded the groundwork carried out for months on content, links, and technical aspects. When the foundations are sound, an update becomes an accelerator, not a threat.
Do you manage one or more e-commerce sites to get off the ground?
We can apply the same method to your catalog: useful content, quality netlinking, and a sound technical foundation, in continuous iteration. Let's talk about your goals.
Book a call with Astrak
Théophile Takes Bekima
Team Lead SEO at AstrakThéophile leads Astrak’s SEO team and coordinates our clients' organic growth strategies. He is the one who led the support for this network of 5 stores, from the editorial redesign to backlink acquisition, including technical optimizations.
Théophile on LinkedIn →