Central Bus Station +155% organic traffic in 12 months
Bus and coach tour operator. A site taken over after a WordPress migration, with a complete content cleanup and a progressive SEO strategy managed by Astrak.
About Bus Station
Centrale Autocar is a company that specializes in bus rentals and coach transportation for passengers in France. The company offers rental services with a driver for groups, events, school trips, and business travel.
When we started the support in January 2025, the site was suffering from a large volume of very low-quality content, written by offshore teams without any consideration for SEO. The site had also just undergone a migration to WordPress, which required additional technical work.
From 900 to 2,300 clicks: a steady progression
Estimated organic traffic evolution for Centrale Autocar over 12 months of Astrak's support, from January 2025 to February 2026.
Estimated organic traffic for Centrale Autocar (source: Ahrefs)
The challenges identified
Before our intervention, Centrale Autocar faced several issues hindering its organic growth.
Low-quality content
A significant volume of pages written by offshore teams, with no consideration for good SEO writing practices. Generic, poorly structured, and irrelevant texts for users.
Low domain authority
Centrale Autocar remains one of the minor players in the sector in terms of domain authority. The backlink profile was very limited and required gradual and constant strengthening.
Recent WordPress migration
The site had just migrated to WordPress. No visible changes for visitors, but the underlying technical structure had to be completely redone to maximize its SEO potential.
Missing structured data
Total absence of structured data (Schema.org) on the site, depriving Centrale Autocar of rich snippets and better understanding by search engines.
The strategy deployed by Astrak
A multi-pronged action plan to regain control of the site and build sustainable organic growth.
Cleaning and rewriting
Comprehensive audit of existing content, deletion of pages with no added value, and complete rewriting of strategic pages. Each page was redesigned to meet user search intent.
Creating new pages
Deployment of new targeted pages based on strategic keywords identified during the keyword audit. Quality content, designed for SEO and for users.
On-page optimization
Systematic work on title tags, meta descriptions, Hn structure, semantic enrichment, and image optimization across all site pages.
Strategic link building
Consistent acquisition of quality backlinks to strengthen domain authority. A continuous campaign that bears fruit progressively and measurably.
Structured data
Implementation of Schema.org markups adapted to the transportation sector: LocalBusiness, Service, FAQ. Improved website understanding by search engines.
SEO via link building
Integrated GEO (Generative Engine Optimization) approach to link building strategy. Strategically placed backlinks to enhance visibility in AI search engine results.
WordPress migration and technical foundations
All of the SEO work started immediately after the migration of Centrale Autocar to WordPress. No visual changes were apparent to visitors: the design and user experience remained identical. The change was purely structural.
On WordPress, we were able to implement all the necessary technical optimizations: structured data, crawl optimization, proper canonical tag management, and rapid deployment of new content.
12 months of Continue progression
A look back at the key steps in Centrale Autocar's support by Astrak.
January – March 2025: Audit and Cleanup
Full audit of the WordPress post-migration site. Identification and deletion of low-quality content. Start rewriting strategic pages and implementing structured data.
~900 clicks/monthApril – June 2025: Optimization and Link Building
Continued optimization of existing pages. Launch of the link-building campaign. Creation of the first new pages targeting identified queries.
~1,200 clicks/monthJuly – September 2025: Acceleration
The optimizations are paying off with very good positions achieved on several key queries. Organic traffic has surpassed the 1,500 monthly clicks mark.
~1,600 clicks/monthOctober 2025 – February 2026: New peaks
Traffic continues to grow steadily with new peaks reached each month. The site exceeds 2,000 clicks monthly, reaching 2,300 in February 2026. The netlinking and GEO strategy continues to strengthen this growth.
2,300 clicks/month (peak)Your consultant on this file
Centrale Autocar's support is managed by Thibault Marchal, a local SEO expert at Astrak. His knowledge of local SEO and his rigor in execution have enabled the building of solid and sustainable progress, even in a low-authority domain.
And then? Continuous progress
SEO project in the transport sector
Let's discuss your situation and see how Astrak can help you grow your organic traffic.
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