SEO Agency specializing in travel sector and tourism
We support travel agencies, carriers, and tourism stakeholders in their organic growth. Content creation, link building, technical optimization: an SEO strategy tailored to the specifics of travel.
Why SEO is indispensable in the travel industry
The travel and tourism sector is one of the most competitive online. Travelers perform dozens of searches before booking: destination comparisons, reviews, itineraries, best times to go. Each query is an opportunity to capture a future customer.
Whether you are a tailor-made travel agency, a tour operator, a carrier, or a hospitality player, our approach is based on the same fundamentals: understanding your market, creating content that answers your prospects' real questions, and building your domain's authority with strategic backlinks.
Our SEO levers for trip
A comprehensive approach that covers all the specific SEO needs of the travel and tourism sector.
Strategic Content Creation
Guides, destination pages, circuit pages, seasonal content, informational articles, and commercial pages. Content designed to capture travelers at every stage of their decision journey.
Thematic netlinking
Acquiring backlinks from travel sites, general media, and specialized publications. Diverse link-building that strengthens your authority in the travel niche.
Internal mesh optimization
Site structure in semantic cocoons, contextual links between destinations, tours, and informational content. A mesh designed for PageRank and user experience.
Semantic optimization and cleanup
Audit and enrichment of existing content, deletion of obsolete or low-quality content, and semantic optimization to comprehensively cover search intents.
Results Measurables
Organic growth observed for two of our travel clients supported by Astrak.
Siamroutes: Top 10 on its key queries in 18 months
Bus Station: from ~900 to 2,300 clicks/month in 12 months
Our case studies in the travel sector
Discover in detail the SEO strategies implemented and the results obtained for our travel clients.
Siamroutes
French-speaking travel agency in Thailand
Complete SEO support for a travel agency specializing in tailor-made tours in Thailand. Massive creation of informational and commercial content, optimization of internal linking, acquisition of diversified backlinks, and deployment of proven content frameworks. Siamroutes is now ranked in the top 10 for «French-speaking Thailand travel agency.» The entire process was carried out live on YouTube, with complete transparency.
Bus Station
Bus rental and road passenger transport
Complete overhaul of a WordPress post-migration website. Massive cleanup of low-quality historical content written by offshore teams, optimization of existing pages, creation of new targeted pages, backlink acquisition, and implementation of structured data. In 12 months, the site went from approximately 900 estimated clicks per month to a peak of 2,300 monthly clicks, despite a still modest domain authority.
Estimated organic traffic for Centrale Autocar (source: Ahrefs)
We also support other players in travel and passenger transport, notably LeJean Travels (travel agency specializing in Romania) and Autocar Location (Bus and road transport rentals). Ongoing projects with initial positive results.
Our approach to the trip
A structured 4-phase process to maximize your organic growth in the travel industry.
Audit and strategy
Market Analysis, Competition, and Keyword Opportunities in Travel.
Cleaning and Optimization
Remove low-quality content and optimize existing high-potential pages.
Creation and Meshing
Production of new strategic content and structuring of internal linking.
Authority and Netlinking
Acquiring thematic backlinks to strengthen your domain authority.
The trip is on Our DNA
For Astrak, travel isn't just a business sector. It's a deep-seated passion shared by a large part of the team. Léo Poitevin, the agency's founder, has been living in Chiang Mai, Thailand for several years. Tristan has settled down in Paraguay. Nicolas works and travels throughout Asia. Manon has been living in Thailand for a long time. It's this life abroad, this constant immersion in other cultures, that gives us unmatched insight into the travel industry.
Through these experiences and international encounters, we have woven a strong network within the travel ecosystem. We personally know many industry players, such as the website owner Majorca.org, and many others. This closeness to the field allows us to understand the real challenges of travel companies and to deploy SEO strategies that truly align with market realities.
Questions frequent
The travel sector has specificities that generalist SEO agencies don't always master: seasonality of queries, complex search intent (inspiration, comparison, booking), strong competition from comparison sites and OTAs. Our experience with several travel clients allows us to deploy proven strategies from day one.
In general, the first positive signals appear after 3 to 6 months. On Siamroutes, for example, the growth curve was visible from the first few months and only accelerated over 18 months. The key is regularity in content production and link acquisition.
No. We support all types of players in the travel sector: travel agencies, tour operators, carriers (such as Centrale Autocar and Autocar Location), booking platforms, and any business related to tourism and traveler mobility.
We produce destination guides, tour pages, seasonal content (like «best island in [month]»), informational articles about destinations, and conversion-optimized commercial pages. Each piece of content is designed to meet a specific search intent identified in our keyword strategy.
This is a common case in travel, especially for carriers. Our approach consisted of auditing all the content, identifying pages that generate neither traffic nor value, and either deleting them or merging them with more relevant pages. In parallel, we optimize pages with high potential. This is exactly what we did with Centrale Autocar and Autocar Location.
Ready to accelerate your SEO in travel?
Let's discuss your project. Whether you're a travel agency, carrier, or tourism stakeholder, we've probably already encountered your challenge.
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