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Why did Cdiscount lose 50% of its unbranded traffic?

cas seo csdiscount

This is one of the scariest charts in current French SEO. The organic traffic curve of Cdiscount, once the undisputed leader in e-commerce in France, shows a dizzying drop. The site went from total domination with nearly 20 million monthly visitors (a massive portion of which was non-branded) to a visibility of... Read more

SEO GEO: How to rank 1st in LLMs?

ranker 1st in LLMs

Vous pensez que le SEO est mort avec l’arrivée de ChatGPT et Gemini ? Faux. Il évolue. Si vous voulez que votre contenu soit repris par les Intelligences Artificielles (IA), vous devez arrêter d’écrire pour Google comme en 2010. La clé réside désormais dans l’autorité de votre marque et la structure brute de vos données. … Read more

Top 10 Best GEO Consultants in France in 2026

Illustration of the best GEO consultant in France for generative SEO

Updated October 6, 2026 · Selection and methodology detailed below A GEO consultant helps a brand get cited and recommended in the answers of generative AI: ChatGPT, Perplexity, Gemini, Claude, as well as Google’s AI Overviews and AI Mode. The profession is new, profiles are multiplying, and the … Read more

SEO Agency Astrak Alençon: SEO in Normandy

  Are you running a business in Alençon and want to improve your online visibility? Astrak, your local SEO partner, offers SEO solutions tailored to the specificities of the Orne market to propel your business to the first page of Google! Our SEO Expertise at the Service of Alençon Businesses In Alençon, digital transformation... Read more

The Inverted Pyramid: A Web Copywriting Technique for Better SEO

inverted pyramid web writing

  La pyramide inversée est une méthode d’écriture qui consiste à structurer un texte en allant de l’information la plus importante à la moins importante. Utilisée à l’origine par les journalistes, elle s’est imposée comme une stratégie incontournable en rédaction web et SEO. Pour confier vos contenus à une agence, voyez notre classement des meilleures … Read more

The SEO Parasite: Definition, Methods, and Impacts

seo parasite

The world of SEO is full of various techniques, ranging from the most ethical practices to those that tread a fine line. Among these strategies is «Parasite SEO,« a method that elicits as much admiration for its ingenuity as it does criticism for its ethics. However, when executed well and with respect... Read more

How to succeed with Bing SEO

referencement bing seo

Search Engine Optimization (SEO) is essential for increasing your website's online visibility, and Bing, Microsoft's search engine, represents an often underestimated opportunity. Although Google is the market leader, Bing captures a significant share of online searches, largely due to its integration with Windows and Microsoft ... Read more

B2B SEO Agency

B2B SEO Agency Expertise

  In the world of digital marketing, SEO is an essential strategy for standing out from the competition. But when you operate in the B2B sector, your SEO needs differ considerably from those of a B2C-oriented company. Partnering with a specialized B2B SEO agency, like Astrak, can transform your strategy... Read more

Agence SEO Finance : Develop your traffic and leads

SEO finance experts agencies banks insurance

In the financial sector, online competition is fierce. Companies are fighting to capture the attention of a qualified audience. As a finance professional – whether you're a broker, bank, consulting firm, or fintech – you know that a strong online presence is essential for attracting potential clients. This is where… Read more

Crypto SEO Agency: Blockchain and Web3

agence seo cryptomonnaies

In the ever-evolving world of cryptocurrencies, visibility is essential to stand out. Whether you are an exchange platform, an ICO, a DeFi project, or a company specializing in blockchain technologies, your success largely depends on your presence in Web3. At Astrak, we leverage our SEO expertise... Read more

SEO ChatGPT:

ChatGPT SEO

Search engine optimization (SEO) is an essential key to boosting your website's visibility. With the emergence of Artificial Intelligence tools like ChatGPT, it is now possible to go even further in optimizing your content and strategy. Astrak is an SEO agency that leverages its SEO expertise and the power of... Read more

Formation Manipulation CTR: Boost Your SEO

Formation Manipulation Control

CTR (Click-Through Rate) is one of the key indicators of the success of any SEO strategy. It measures the percentage of users who click on a link in search engine results (SERPs) relative to the total number of impressions. A high CTR can not only generate more traffic, but also... Read more

YouTube SEO: 7 Techniques to Boost Your Videos in 2024

  With over 2 billion monthly users, YouTube has become an essential platform for gaining visibility and attracting a qualified audience. It's not enough to simply publish a video for it to go viral: YouTube SEO is essential to maximize your chances of success. YouTube's algorithm is constantly evolving and ... Read more

The SaaS SEO Agency That Launches Your Growth and Revenue

Astrak, the SEO agency that supports you in increasing your SEO and long-term profitability. We understand the unique challenges of SaaS businesses. You need to attract a qualified audience, educate your prospects, accelerate their conversion, and reduce your acquisition costs while increasing the value of your existing customers. All of this requires... Read more

SEO Link Buying: Secret Strategies and Providers Revealed to Boost Your Search Engine Ranking

SEO Link Buying: Secret Strategies and Providers Revealed to Boost Your Search Engine Ranking

Main Ideas Details Benefits of Direct Purchase Customize link-building strategies, negotiate unique placements, get better quality links Recommended Providers Cédric Guérin: large catalog, Tremplin Numérique: news links, Clickbusters: family approach and neat design Optimization Strategies Aim for homepage links, get links from categories, place... Read more

Fiverr: Buying SEO Links, an Opportunity or a Trap? Discover the Truth

Fiverr: Buying SEO Links, An Opportunity or a Trap? Discover the Truth

Key Takeaways * Variety of offers * Prices ranging from €0.50 to €5.50 per link, highly variable quality * Types of links offered: forums, web profiles, directories, and «ninja linking» * Actual quality: Often lower than promised, frequent low-value links * Potential risks: Google penalties, wasted money, suspicious velocity, lack of relevance * Judicious use… Read more

Does AI content improve SEO? Discover the concrete results of our A/B tests

Does AI content improve SEO? Discover the concrete results of our A/B tests

  Main Ideas Details Impact of AI Content Increase in traffic by 12-15% in the US, adapt to regional specificities Unique content vs templates Favor unique content, observe 14% traffic growth API data enrichment Integrate dynamic information, improve traffic by 7% Hybrid SEO Strategy Combine AI and human expertise, manually review generated content Recommendations Astrak Adapt content to markets, monitor performance, adjust the... Read more

The Beginner's SEO Guide to Succeeding in 2024: The TRIP Method

Discover the TRIP method to dominate SEO in 2024: Technique (CMS choice), Writing (keywords and optimization), Influence (backlinks), and User journey. Concrete tips for SEO beginners and experts, from technical structure to user experience. Your complete guide to reaching the top of the SERPs! T for Technique:… Read more

6 Strategies for Acquiring Powerful Backlinks for Free

  In this article, I will share with you six free methods for obtaining powerful backlinks. Each of these strategies has been tested and approved, allowing me to rank number 1 in competitive SEO niches. I'll reveal how to leverage the links of your clients, suppliers, link exchanges, affiliate marketing, and more... Read more

The 7 SEO videos that changed everything for me!

Discover how the videos of Romain Mikula, Julien Jimenez, Paul Sanches, Mathieu Gheerbrant, Mikael Priol, Kevin Richard, and Frédéric Laurent opened my eyes. You will learn how to rank a website quickly in 3 months with an EMD and advanced link-building techniques. You will also understand that Negative SEO is much more complex than... Read more

How to get FREE links through eReferer?

Looking to boost your SEO without spending a dime? Discover how to use EREFERER to get free backlinks. It's simple, fast, and effective. In this article, I'll show you how to do it, step by step, so you can improve your site's authority without spending a penny. You'll learn how to find... Read more

Interview: Rocketlinks acquires competitor Ereferer

  The French SEO landscape has just experienced a major upheaval: Rocket Marketing, the parent company of Rocketlinks, has officially announced the acquisition of Ereferer, a pioneering automated netlinking platform. This strategic transaction, initially revealed in a tweet on July 2, 2024, and confirmed by an official press release on July 9, 2024, marks… Read more

Google Leak: Ranking factors revealed!

The popular belief that Google uses around 200 factors to rank pages is now outdated. Thanks to a spectacular leak, we now know that Google relies on no less than 14,000 factors. Here's a detailed overview of the most significant findings and how they can transform your SEO strategy. The declarations… Read more

How to manipulate Trust Flow on Majestic?

manipulation trust flow on Majestic

Trust Flow is a metric developed by Majestic that assesses the quality of links pointing to your site. However, this indicator can be manipulated to increase the price and quantity of your sponsored articles. In this article, we show you, with our example on manipuleo.com, how to manipulate Trust Flow to maximize your... Read more