Comment Trackstone surpassed its records after a Google update
From Crisis to Growth: A Comprehensive SEO Strategy to Transform Visibility Loss into Record Success
A Google update that changes everything
Trackstone, a real estate investment platform, contacts us in March 2025 to optimize their content. But the March Google update hits hard.
The real problem: loss of visibility without loss of position
Trackstone depended on 2-3 top-performing articles that generated more than 50% of the total site traffic. Google's March 2025 update changed the SERP in unexpected ways.
What happened: Google has integrated new modules (People Also Ask, featured snippets, etc.) above the organic results. Without losing position to the competition, Trackstone was visually «pushed down» on the page.
Result: A massive drop in the click-through rate (CTR) on their flagship articles, resulting in a 30% loss of overall traffic, despite organic positions being maintained.
Initial performance
Trackstone reached its best historical month with an average of 900 clicks per day. The blog on Contentful is performing well, but a strong reliance on a few key articles creates a vulnerability.
The sudden drop
The March Google update hits: PAA boxes and featured snippets appear above organic results. A 30% loss in organic traffic, the site drops to 750 daily clicks. Diagnosis: Javascript issues, misconfigured robots.txt, excessive reliance on a few content pieces.
Technical reconstruction
Intensive work on the foundations: JavaScript error correction, crawl optimization, internal linking redesign, content diversification to reduce reliance on flagship articles.
Overshoot
The efforts are paying off: Trackstone is breaking its old records with over 1000 daily clicks, a +60% increase compared to April's performance. Content diversification ensures sustainable growth.
Performances that speak for themselves
Thanks to a rigorous technical approach and a diversified content strategy, Trackstone not only recovered its traffic, but set new records.
Frankly, it's great to see the increase in traffic. In the middle of summer, which is usually a slow month, we had our biggest month ever in terms of bids accepted. There's clearly a strong correlation with SEO performance.
More than 25% additional traffic compared to last month. We exceeded the 30,000 clicks we had set as our goal. With back-to-school season and the increasing search volume, I think we'll continue on this momentum.
A three-pillar SEO strategy
To transform Trackstone's situation, we have deployed a comprehensive strategy combining technical, content, and link building.
SEO Technique
- In-depth audit of the Javascript framework
- Correction of robots.txt blocking crawl
- Server-side rendering (SSR) optimization
- Improvement of crawl and indexation rate
- Resolving title tag errors
Content Strategy
- Diversification of high-performing content
- Writing 10-15 optimized articles per month
- Enriching city pages with expert content
- Creation of thematic semantic cocoons
- Optimizing strategic internal links
Strategic Netlinking
- Acquisition of targeted quality backlinks
- Closing the gap with competitors
- Mix of homepage links and deep linking
- Optimization for LLM citations
- Strengthening brand awareness
The specialist behind the success
This project was managed by Nicolas, our technical SEO expert, who specializes in solving complex problems.
Nicholas
Expert SEO Technique
Specializing in the technical optimization of complex sites, Nicolas has a perfect command of modern Javascript frameworks and crawling issues. His expertise was decisive in identifying and resolving the technical flaws affecting Trackstone.
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